USD 22.88 billion
Decorated Apparel Market Size, Share, Growth Analysis, By Product(Embroidery, Screen Printing, Dye Sublimation, Digital Printing), By End user(Men, Women, and Children), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25M2028 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
65
|Figures:
65
Decorated Apparel Market Insights
Decorated Apparel Market size was valued at USD 0 Billion in 2023 and is poised to grow from USD 0 Billion in 2024 to USD 0 Billion by 2032, growing at a CAGR of 12.9% during the forecast period (2025-2032).
The decorated apparel market is a dynamic and thriving sector within the larger textile and fashion industry. It involves the customization of garments through various embellishment techniques such as embroidery, screen printing, heat transfers, and direct-to-garment printing. This market has witnessed significant growth due to the increasing demand for personalized and unique clothing items. Consumers are increasingly seeking apparel that reflects their individuality and allows them to make a personal statement. Decorated apparel fulfills this demand by offering a wide range of customization options, from corporate branding and team uniforms to personalized gifts and fashion-forward designs. As a result, businesses, sports teams, schools, and individuals alike are turning to decorated apparel to create a distinct identity and promote their brands.
Technological advancements in printing and embroidery techniques have revolutionized the industry, enabling high-quality and intricate designs to be applied to various types of fabrics and garments. Additionally, the rise of e-commerce platforms has made it easier for consumers to access and order custom apparel online, further driving market growth. The market's versatility extends beyond clothing, encompassing accessories like hats, bags, and promotional items. It has also found applications in sectors beyond fashion, such as the medical field (scrubs with custom logos) and hospitality industry (branded uniforms for staff).
US Decorated Apparel Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Embroidery
Fastest Growth
Embroidery
Growth Rate
12.9% CAGR
Global Decorated Apparel Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Decorated Apparel Market Segmental Analysis
The global decorated apparel market is segmented on the basis of Product, Distribution channel, End user, and region. By Product, the market is segmented into Embroidery, Screen Printing, Dye Sublimation, Digital Printing, and Others. By Distribution channel, the market is segmented into Online, Offline. By End user, the market is segmented into Men, Women, Children. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Decorated Apparel Market Analysis By Product
In the decorated apparel market, embroidery holds a dominant position in the market due to its classic and upscale appeal. This technique involves stitching intricate designs onto garments using colored threads, providing a durable and textured finish. Embroidery's long-lasting quality makes it a preferred choice for corporate branding, sports team uniforms, and personalized garments. Its traditional charm and premium look contribute to its dominance in the market.
On the other hand, screen printing is emerging as the fastest-growing segment. This method involves transferring ink through a stencil onto the fabric, allowing for vibrant and detailed designs. Screen Printing's rapid growth can be attributed to its versatility, cost-effectiveness for large quantities, and the ability to reproduce complex visuals accurately. It has gained traction in various industries, including fashion, promotional merchandise, and event apparel. The demand for customized and visually appealing designs is driving the adoption of Screen Printing, especially among younger consumers who value uniqueness and trendiness.
Decorated Apparel Market Analysis By End user
In the decorated apparel market, the Women's segment stands out as the dominant end user. With evolving fashion trends and a diverse range of clothing options, women's decorated apparel has consistently held a substantial market share. The segment's dominance is driven by factors such as a higher frequency of clothing purchases, a wider variety of styles, and a greater emphasis on personal expression through fashion.
On the other hand, the fastest-growing end-user segment is Men. The men's decorated apparel market has been experiencing rapid growth, driven by changing fashion trends and increased emphasis on personal style among men. The market is witnessing a surge in demand for decorated t-shirts, shirts, jackets, and other fashion items tailored to men's preferences. As societal norms around fashion continue to evolve, men are becoming more experimental with their clothing choices, boosting the demand for innovative and creatively designed decorated apparel.
Global Decorated Apparel Market By Product
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Decorated Apparel Market Regional Insights
The global decorated apparel market is analyzed based on its regional presence, which includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. In the Decorated Apparel market, Asia-Pacific (APAC) stands as the dominant player, driven by its extensive manufacturing capabilities, cost-effective production, and robust demand for textile products. APAC's vast consumer base and competitive production costs have made it a manufacturing hub for decorated apparel, fostering its dominance in the market.
On the other hand, Europe emerges as the fastest-growing segment in this market. This growth can be attributed to factors such as increasing consumer preference for unique and personalized clothing, a thriving fashion and design industry, and the rising popularity of sustainable and ethically produced apparel. European consumers are showing a strong inclination towards innovative printing techniques and customizable designs, driving the demand for decorated apparel. Moreover, the region's emphasis on quality and design aesthetics aligns with the market's trend towards premium and customized products.
Global Decorated Apparel Market By Geography
- Largest
- Fastest
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Decorated Apparel Market Dynamics
Decorated Apparel Market Drivers
Customization Trend:
- The decorated apparel market is being driven by the growing demand for personalized and unique clothing. Consumers are increasingly seeking customized garments that reflect their individual style and preferences. This trend has led to a surge in demand for decorated apparel, such as screen-printed or embroidered clothing, as it allows customers to express their identity through fashion.
Corporate Branding and Promotions:
- Businesses are using decorated apparel as a powerful tool for branding and promotional purposes. Customized uniforms, promotional t-shirts, and corporate apparel with logos and designs help enhance brand visibility and create a sense of unity among employees. This demand from the corporate sector is boosting the market for decorated apparel.
Decorated Apparel Market Restraints
Production Costs:
- The production of decorated apparel involves various processes such as printing, embroidery, and appliqué, which can be labor-intensive and require specialized equipment. High production costs can impact profit margins and limit the affordability of customized garments, especially for small businesses or individuals.
Technological Challenges:
- The rapid evolution of decoration techniques and technologies can pose challenges for market players. Staying updated with the latest printing and embroidery techniques, as well as investing in advanced equipment, can be a barrier for some businesses. Additionally, ensuring consistent quality and durability of decorated apparel can be technically demanding.
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Decorated Apparel Market Competitive Landscape
The global decorated apparel market is characterized by intense competition among key players striving to capture market share. Established brands and emerging entrants vie to offer innovative designs, superior quality, and efficient production processes. Customization and personalization options are driving consumer demand, prompting companies to invest in digital printing and embroidery technologies. E-commerce platforms provide a significant avenue for market access, intensifying online competition. Sustainability and eco-friendly practices also influence consumer preferences, pushing companies to adopt environmentally conscious production methods. Successful players focus on brand differentiation, customer engagement, and timely delivery to gain a competitive edge. Collaborations with fashion influencers and leveraging social media platforms further contribute to the dynamic and competitive nature of the decorated apparel market.
Decorated Apparel Market Top Player’s Company Profile
- Gildan - Canada
- Fruit of the Loom, Inc. - United States
- Downtown Custom Printwear - United States
- Hanesbrands Inc. - United States
- Master Printwear - United Kingdom
- Delta Apparel, Inc. - United States
- Target Decorated Apparel - United States
- Advance Printwear Limited - United Kingdom
- Lynka - Poland
- New England Printwear - United States
Decorated Apparel Market Recent Developments
- In January 2023, Hanesbrands announced a new partnership with the National Football League (NFL) to produce officially licensed NFL apparel. This partnership is expected to generate significant revenue for Hanesbrands, and it is also expected to help the company expand its reach into the sports apparel market.
- In February 2023, Gildan Activewear acquired Spreadshirt, a leading online retailer of custom apparel. This acquisition is expected to give Gildan a stronger presence in the e-commerce market, and it is also expected to help the company expand its reach into the European market.
- In March 2023, EmbroidMe opened a new 50,000 square foot embroidery and printing facility in Nashville, Tennessee. This new facility is expected to help EmbroidMe meet the growing demand for decorated apparel in the United States.
- In April 2023, ScreenWorks announced the launch of its new direct-to-garment printing technology. This new technology is expected to allow ScreenWorks to produce decorated apparel more quickly and efficiently, which is expected to help the company reduce costs and improve its competitive position.
- In May 2023, Target Decorative Apparel launched a new line of sustainable apparel. This new line is made from recycled materials, and it is expected to appeal to consumers who are looking for more sustainable options.
Decorated Apparel Key Market Trends
Customization and Personalization:
- Consumers are increasingly seeking unique and personalized clothing options. The decorated apparel market has responded by offering customizable products, allowing customers to choose designs, colors, and even incorporate personal artwork. This trend is driven by the desire for self-expression and individuality, and companies are leveraging technology to enable easy customization through online platforms and design tools. From monogrammed shirts to personalized graphics, the ability to create one-of-a-kind apparel is reshaping consumer expectations and driving market growth.
Sustainable and Eco-Friendly Practices:
- Environmental consciousness is influencing the decorated apparel market. Consumers are demanding more sustainable and ethically produced clothing options. This trend has led to the rise of eco-friendly printing techniques, organic fabrics, and responsible sourcing. Companies are adopting practices that reduce water consumption, minimize waste, and use eco-friendly dyes and inks. Sustainability is not only a selling point but also a driver of brand loyalty among environmentally conscious consumers. As sustainability becomes a central concern, businesses that embrace eco-friendly practices are likely to gain a competitive edge in the decorated apparel market.
Decorated Apparel Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global decorated apparel market analysis, changing fashion trends, personalization demand, and advancements in printing and embroidery technologies are key market drivers. This market encompasses a wide range of clothing items adorned with customized designs, logos, and artwork. Consumers are increasingly seeking unique and expressive apparel, boosting the demand for customization options. Additionally, businesses utilize decorated apparel for branding and promotional purposes. The rise of e-commerce and digital platforms has facilitated easy access to customized clothing, further propelling market growth. Sustainability concerns also influence buying decisions, pushing for eco-friendly decoration methods and materials. As the market continues to blend creativity, technology, and consumer preferences, players in the decorated apparel industry need to innovate and adapt to meet the evolving demands of a fashion-conscious and individualistic consumer base.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 22.88 billion |
| Market size value in 2031 | USD 68.18 billion |
| Growth Rate | 12.9% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Decorated Apparel Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Decorated Apparel Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Decorated Apparel Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Decorated Apparel Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Decorated Apparel Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Decorated Apparel Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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