USD 5.0 billion
Report ID: SQSG30H2025 | Region: Global | Published Date: November, 2022 | Pages: 157
Global Dehydrated Potato Market was valued at USD 5.0 billion in 2021, and it is expected to reach a value of USD 7.27 million by 2028, at a CAGR of 5.5% over the forecast period (2022-2028).
Potatoes are high in potassium, carbs, and vitamins. Dehydration is a procedure in which fresh potatoes are dried and dehydrated entirely, eliminating moisture but keeping nutritional value. Dehydrated potatoes, often known as quick potatoes, are a popular processed meal in many countries. These are preferred by consumers because they are easier to digest than fresh potatoes. It likewise has a neutral flavour and taste until it is further treated for flavouring. There are other types of dehydrated veggies on the market, but dehydrated potatoes are the most cost-effective. It contains manganese, vitamin B6, niacin, vitamin C, phosphorus, and pantothenic acid, among other nutrients. These products have a shelf life of one to two years when kept according to USDA commodities guidelines. Because of their high reconstitution ratio, they are both efficient for storage and handy for end users.
The growth of the Global Dehydrated Potato Market is primarily driven by a number of important factors, including an increase in the popularity of dehydrated potatoes due to their longer shelf-life and all-season availability, an increase in the preference for convenience food products, and rising demand for processed food products. These are some of the factors that are assisting in the expansion of this industry. Dehydration and grinding of starchy root crops has been widely documented around the world, owing to its simplicity and portability. Dehydrated potatoes' functional and nutritional features, together with their convenience factor, have resulted in their increasing popularity, positively impacting the growth of the market.
Global Market Size
USD 5.0 billion
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Global Dehydrated Potato Market is segmented based on the nature, form, flavour, distribution channel, and region. Based on nature, the market is segmented into organic and conventional. Based form, the market is segmented into flakes, powder, dices, shreds, and others. Based on flavour, the market is categorized into sweet potato and regular. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online, and others. By region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa (MEA).
Analysis by Nature
Although organic dehydrated potato sales will improve, the conventional segment will continue to dominate. The rate of technology penetration in the food industry has lately been demonstrated to be high, allowing food producers to accelerate the development of unique and imaginative goods. These are now available from commercial sellers for a number of uses. Main market competitors are concentrating their efforts on new product development as well as a distinctive and original product portfolio to enhance their brand positioning. This will continue to be a major source of demand for dehydrated potatoes.
The conventional dehydrated potatoes sector has a significant market share and is projected to continue to dominate in the coming years. The organic dehydrated potatoes segment is still in its infancy, but it will grow rapidly in the next years due to customer desire for natural, chemical-free food goods. The notion of organic farming has greatly influenced farming techniques, which is one of the primary reasons for the rapid expansion of organic dehydrated potatoes sector.
Analysis by Form
Powder form segment to dominate the global market. Powdered dehydrated potatoes are consumed more globally than other forms because they are easier to digest. When compared to flakes and other forms, they are higher in fibre content, which aids in body fat reduction. These powder potatoes are popular among the elderly/old aged due to their easy digestion. Consumption of these powdered dehydrated potatoes promotes hair development and prevents premature greying. These powdered versions of dried potatoes include a significant level of vitamin C, which aids in immune system stimulation. Furthermore, it includes a flavonoid, which controls cholesterol levels in the body.
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The Global Dehydrated Potato Market is divided into five major regions: North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa (MEA).
As the primary producer, supplier, importer, and exporter of the principal raw material, Asia-Pacific will continue to be a staple for instant potato makers. As the world's largest producer of potatoes, China is likely to have the greatest Global Dehydrated Potato Market share. India is the region's second-largest market share, after only China. These two nations are big potato growers, which aids in the creation of dehydrated potatoes. Furthermore, the region's growth potential for dehydrated potatoes is enormous, accounting for a big demand from the middle-class population and nutrition-rich processed food consumption. Significant changes in the lifestyles of consumers in the region, as well as players striving to consolidate their position in the market are the key factors impacting the growth of market.
The processed food business in the United States is expanding rapidly, which promotes the expansion of the North American market. As the consumption of instant soups and salads grows, the United States has the greatest market share in the area. Dehydrated potatoes are commonly used in flavouring components and sauces. Potato output in Canada is increasing at a rate of 6.34%, which aids in the increase of dehydrated potato consumption. 65% of all dehydrated potato products are consumed as processed food, with the remainder being utilised fresh.
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Rising Demand for Ready-to-eat Meal to Drive Market Growth
Growing Health Consciousness among Consumers to Hamper Market Growth
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Due to the rising population, dehydrated potato producers are partnering with other market participants to improve production capacity. According to the Global Dehydrated Potato Market data, companies are manufacturing record-sized potato drying drums, which aids in raising production capacity. Manufacturers are developing cutting-edge technology to boost dehydrated potato manufacturing capacity. Companies are developing drum dryers that can not only mash potatoes but also grind and mash them into desired forms such as potato flakes and powder.
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Growing Trend of Veganism
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According to our Global Dehydrated Potato Market, dehydrated potato products continue to gain favour as food additives across the world. The increasing demand for nutritional food in the food and beverage industry, as well as their traditional and cost-effective application in the sector, promises significant growth for the segment over the projection period. The desire for them as beneficial meals, as well as the ease of handling the items, remains a major pull for end-users. People's growing health consciousness and acceptance of gluten-free diets bode well for potato starch products. Because the diet is naturally gluten-free, the inclusion of gluten might result in significant conditions such as problems. Awareness of gluten-related illnesses such as anaemia and infertility promises profitable potential in major regions of North America and Europe.
|Market size value in 2021||USD 5.0 billion|
|Market size value in 2028||USD 7.27 million|
|Forecast Unit (Value)||USD Million|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
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MARKET DYNAMICS & OUTLOOK
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For the Global Dehydrated Potato Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Dehydrated Potato Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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