Demi-Fine Jewellery Market Size, Share, Growth Analysis, By Distribution Channels(Below 150 USD, 151-300 USD, 301-500 USD), By Region - Industry Forecast 2025-2032


Report ID: SQMIG25K2065 | Region: Global | Published Date: April, 2024
Pages: 223 |Tables: 36 |Figures: 74

Demi-Fine Jewellery Market Insights

Demi-Fine Jewellery Market size was valued at USD 2.53 Billion in 2023 and is poised to grow from USD 2.9 Billion in 2024 to USD 8.75 Billion by 2032, growing at a CAGR of 14.80% during the forecast period (2025-2032).

Jewellery classified as "demi-fine" blurs the distinction between fine and costume jewelry. Costume jewelry comprises alloys and crystals, as opposed to fine jewellery, which is composed of precious metals, gemstones, and other materials. An amalgamation of the two is demi-fine jewellery. Semi-precious stones are typically used along with 14k gold to create it. Fine jewellery falls into the demi-fine category. Due to its low prices and ability to grow one's jewellery collection, it has become popular among women. It is stylish, expensive jewellery that can be worn every day, lasts a long time, and is made to last. Customers of all ages and for a variety of events find demi-fine jewellery to be an appealing gift option due to its accessibility and usage of high-quality materials. Demi-fine jewellery is therefore in high demand as a result. In addition, a new generation of "demi-fine" jewellery manufacturers is being driven by originality and range of possibilities. Due to women's growing demand for simple, gorgeous jewellery products for everyday or professional use, demi-fine jewellery is predicted to grow more quickly than the entire jewellery industry during the projection period. Rising e-commerce frauds and a lack of knowledge about jewellery hallmarks will impede the market's growth. Because of the contemporary, trend-driven designs and reasonable costs, the market for demi-fine jewellery is expected to expand rapidly. The expanding e-commerce sector, brand online presence, and rising social media and app usage have created a lucrative potential for the market to build its client base. The jewellery industry was already struggling with concerns like customs taxes, a drop in exports, and other things. Sales have already decreased recently due to the sudden price increase.

US Demi-Fine Jewellery Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 2.20 billion

Largest Segment

Below 150 USD

Fastest Growth

Below 150 USD

Growth Rate

14.80% CAGR

Global Demi-Fine Jewellary Market ($ Mn)
Country Share for Europe Region (%)

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Demi-Fine Jewellery Market Segmental Analysis

Global Demi-Fine Jewellery Market is segmented on the basis of Product Type, Application, Distribution Channels, and region. By Product Type, the market is segmented into Below 150 USD, 150-300 USD, 301-500 USD. By Application, the Demi-Fine Jewellery Market is segmented into Women and Men. By Distribution Channels, the Demi-Fine Jewellery Market is Offline and Online. By region, the Demi-Fine Jewellery Market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Demi-Fine Jewellery Market Analysis by Price Range

The below 150 USD sector dominated the global market. Demi-fine jewellery at a low price point has drawn a number of clients. Due to consumer taste for unique along with coloured jewellery, stackable and expressive semi-fine jewellery is becoming more and more popular. This is because semi-precious gemstones are used to create a variety of colourful possibilities. The main benefit of semi-fine jewellery over fine jewellery is that it is more reasonably priced. For everyday use and business attire, customers overwhelmingly favour demi-fine jewellery priced up to 150 USD.

The 151-300 USD segment is anticipated to grow at a CAGR of 14.8% during the forecast period. The majority of the fashionable and high-quality jewellery designs on the market cost between USD 150 and USD 300. Customers typically choose to buy fine jewellery with a fashionable design for a variety of significant occasions, such as festivals and weddings. For working women who enjoy styling and trying out various unique jewels, the availability of a large selection of demi-fine jewellery priced between 15 and 300 USD makes it a viable option.

Demi-Fine Jewellery Market Analysis by Distribution Channels

The offline sector had the largest market share, which was over 85%, and is expected to control the market during the forecasting period. The straight route from the maker to the consumer is the quickest and simplest. Brands can establish sincere ties with their customers when distributing their items offline. Furthermore, the offline distribution channel offers a variety of brands the chance to interact with consumers and increase their loyalty and trust. The ability to communicate directly with a product's manufacturers is valued by the majority of customers.

Over the projection period, the online market is predicted to grow significantly at a CAGR of 15.6%. The key benefits of indirect distribution for the customer are speed and convenience. Companies can enter new markets quickly and easily through online sales channels, generally with no initial risk and expense. Several jewellery stores have been compelled to establish an online presence quickly due to the significant growth potential in the online jewellery industry. By 2025, online sales of jewellery are predicted to account for about 18% of total sales, according to McKinsey & Company. As a result, during the course of the projected period, the category is likely to increase at a considerable CAGE.

Global Demi-Fine Jewellary Market By Price range

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Demi-Fine Jewellery Market Regional Insights

Europe dominated the global market in 2021. The rising demand for elegant jewellery at reasonable prices is to blame for this. Demi-fine jewellery is increasingly popular in major European nations like Italy, France, Germany, and the United Kingdom. During the forecast period, the market is anticipated to increase due to a strong online channel presence in Europe and rising consumer spending on accessories to enhance appearances. Throughout the projected period, it is also anticipated that the number of wealthy consumers in this region would grow.

Asia Pacific is expected to grow at the fastest CAGR. Numerous important players like Tanishq, Queelin, and others significantly influence the region's propelled consumption. Also, the appeal of wearing semi-fine jewellery for customary celebrations like Diwali, Chinese New Year, Shogatsu, and others fuels demand for the demi-fine market in the region.

Global Demi-Fine Jewellary Market By Region
  • Largest
  • Fastest

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Demi-Fine Jewellery Market Dynamics

Demi-Fine Jewellery Market Drivers

Growing demand for affordable luxury

  • With rising income levels in many parts of the world, consumers are looking for ways to indulge in luxury goods without breaking the bank. Demi-fine jewellery offers a way to own high-quality jewellery without the hefty price tag of fine jewellery. Consumers are increasingly prioritizing experiences over material possessions, which has led to a shift in spending patterns towards more affordable luxury goods like demi-fine jewellery. As more brands enter the demi-fine jewellery market, the variety of products and price points has increased, making it more accessible to consumers of different budgets.

Increasing consumer interest in sustainability

  • Many consumers are becoming more aware of the environmental impact of the fashion industry, and are looking for ways to reduce their own carbon footprint. Demi-fine Jewellery made with recycled materials or sustainably sourced metals and gemstones can offer a more eco-friendly option than traditional fine jewellery. Consumers are also becoming more aware of the social impact of the fashion industry, and are looking for products that are made in ethical working conditions and with fair labor practices. Many demi-fine jewellery brands prioritize ethical sourcing and production practices, which can appeal to socially conscious consumers. Consumers are increasingly interested in the values and mission of the brands they support. Demi-fine Jewellery brands that prioritize sustainability and ethical production can attract consumers who share these value.

Demi-Fine Jewellery Market Restraints

Competition from other product categories

  • Competition from other product categories is a significant restraint on the growth of the global demi-fine Jewellery market. Demi-fine Jewellery sits in between fine Jewellery and fashion Jewellery, and as a result, faces competition from both of these product categories. Fine Jewellery is typically made with precious metals and gemstones and is considered a luxury item. While demi-fine Jewellery is more affordable, it may not have the same perceived value as fine Jewellery and consumers may choose to invest in fine Jewellery for special occasions instead. Fashion Jewellery is typically made with cheaper materials, but is designed to be on-trend and affordable. As a result, it can be more accessible to consumers than demi-fine jewellery, which may have a higher price point. The jewellery market is not the only market that offers products with similar characteristics to demi-fine jewellery, such as accessories, watches, and handbags. Consumers may choose to allocate their budget to these categories instead of jewellery.

Supply chain disruptions

  • The supply chain disruptions could lead to delays in the production and delivery of raw materials needed to create demi fine jewellery. This could result in longer lead times for jewellery designers and manufacturers, ultimately leading to delayed product launches or missed sales opportunities. disruptions in the supply chain could lead to increased costs of production, as jewellery makers may need to source materials from alternative suppliers or pay higher prices to secure the necessary materials. This could result in increased prices for the end consumer, which could negatively impact sales. disruptions in the global supply chain could also impact the ability of jewellery makers to expand into new markets. If supply chain disruptions occur in a key market or region, it could be difficult for jewellery makers to establish a foothold in that market or maintain market share.

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Demi-Fine Jewellery Market Competitive Landscape

To meet demand, market players are expanding globally, and their presentation of fresh concepts through ongoing development is projected to accelerate market expansion.

Demi-Fine Jewellery Market Top Player’s Company Profiles

  • Mejuri
  • Catbird
  • Monica Vinader
  • Missoma
  • Kendra Scott
  • Pandora
  • Astley Clarke
  • David Yurman
  • Jennifer Meyer
  • Anna Sheffield
  • Aurate
  • Sarah Chloe
  • Bing Bang
  • Adina's Jewels
  • EF Collection
  • Zoe Chicco
  • Jacquie Aiche
  • Stone and Strand
  • Laura Lombardi
  • The Last Line

Demi-Fine Jewellery Market Recent Developments

  • In June 2022, the best gold earrings were made possible by a partnership between Otiumberg Ltd. and Hunza G Ltd. The collection combines the distinctive crinkle of Hunza G with the enduring hoop shape of Otiumberg to produce something fresh. Hunza G's distinctive crinkle and Otiumberg's enduring hoop design are combined in this collection to produce something fresh.
  • In April 2022, Monica Vinader Ltd., a demi-fine jeweller, is the winner of two UK Green Awards.
  • In November 2021, an 18.96-carat diamond from the Karowe mine in Botswana was purchased by Bulgari for an unknown fee, the company declared. The "Lesedi La Rona II" diamond was given its name, and it will likely be included in a high-end jewellery line.

Demi-Fine Jewellery Key Market Trends

  • Influencer collaborations are becoming increasingly popular in the global demi-fine jewellery market as brands seek to connect with younger consumers and build brand awareness. Demi-fine Jewellery brands are carefully selecting influencers who align with their brand values and target demographic. By partnering with influencers who have a strong following among their target audience, brands can increase their reach and attract new customers. Many brands are collaborating with influencers to co-create Jewellery collections that reflect the influencer's personal style and aesthetic. This can help to make the Jewellery feel more authentic and relevant to the influencer's followers. Influencer collaborations are often promoted through social media channels, such as Instagram and TikTok. This can help to generate buzz and create a sense of exclusivity around the Jewellery collection.

Demi-Fine Jewellery Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global demi-fine jewellery market analysis, the market growth is driven by factors such as growing demand for affordable luxury, increasing consumer interest in sustainability, and a rise in personalized and unique jewellery designs. However, there are also several restraints that can impact the growth of the market, such as competition from other product categories, economic factors, supply chain disruptions, brand recognition, and consumer preferences. To succeed in the market, demi-fine jewellery brands must stay attuned to consumer preferences and trends, and adapt their product offerings accordingly. They should also consider leveraging influencer collaborations to connect with younger consumers and build brand awareness.

Report Metric Details
Market size value in 2022 USD 2.20 billion
Market size value in 2031 USD 7.62 billion
Growth Rate 14.80%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Distribution Channels
    • Below 150 USD, 151-300 USD, 301-500 USD
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Mejuri
  • Catbird
  • Monica Vinader
  • Missoma
  • Kendra Scott
  • Pandora
  • Astley Clarke
  • David Yurman
  • Jennifer Meyer
  • Anna Sheffield
  • Aurate
  • Sarah Chloe
  • Bing Bang
  • Adina's Jewels
  • EF Collection
  • Zoe Chicco
  • Jacquie Aiche
  • Stone and Strand
  • Laura Lombardi
  • The Last Line
Customization scope

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  • Segments by type, application, etc
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  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Demi-Fine Jewellery Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Demi-Fine Jewellery Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Demi-Fine Jewellery Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Demi-Fine Jewellery Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Demi-Fine Jewellery Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Demi-Fine Jewellery Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Demi-Fine Jewellery Market size was valued at USD 2.20 billion in 2022 and is poised to grow from USD 2.53 billion in 2023 to USD 7.62 billion by 2031, growing at a CAGR of 14.80% during the forecast period (2024-2031).

To meet demand, market players are expanding globally, and their presentation of fresh concepts through ongoing development is projected to accelerate market expansion. 'Mejuri', 'Catbird', 'Monica Vinader', 'Missoma', 'Kendra Scott', 'Pandora', 'Astley Clarke', 'David Yurman', 'Jennifer Meyer', 'Anna Sheffield', 'Aurate', 'Sarah Chloe', 'Bing Bang', 'Adina's Jewels', 'EF Collection', 'Zoe Chicco', 'Jacquie Aiche', 'Stone and Strand', 'Laura Lombardi', 'The Last Line'

With rising income levels in many parts of the world, consumers are looking for ways to indulge in luxury goods without breaking the bank. Demi-fine jewellery offers a way to own high-quality jewellery without the hefty price tag of fine jewellery. Consumers are increasingly prioritizing experiences over material possessions, which has led to a shift in spending patterns towards more affordable luxury goods like demi-fine jewellery. As more brands enter the demi-fine jewellery market, the variety of products and price points has increased, making it more accessible to consumers of different budgets.

Influencer collaborations are becoming increasingly popular in the demi-fine jewellery market as brands seek to connect with younger consumers and build brand awareness. Demi-fine Jewellery brands are carefully selecting influencers who align with their brand values and target demographic. By partnering with influencers who have a strong following among their target audience, brands can increase their reach and attract new customers. Many brands are collaborating with influencers to co-create Jewellery collections that reflect the influencer's personal style and aesthetic. This can help to make the Jewellery feel more authentic and relevant to the influencer's followers. Influencer collaborations are often promoted through social media channels, such as Instagram and TikTok. This can help to generate buzz and create a sense of exclusivity around the Jewellery collection.

Europe dominated the market in 2021. The rising demand for elegant jewellery at reasonable prices is to blame for this. Demi-fine jewellery is increasingly popular in major European nations like Italy, France, Germany, and the United Kingdom. During the forecast period, the market is anticipated to increase due to a strong online channel presence in Europe and rising consumer spending on accessories to enhance appearances. Throughout the projected period, it is also anticipated that the number of wealthy consumers in this region would grow.

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Demi-Fine Jewellery Market

Report ID: SQMIG25K2065

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