Denim Jeans Market
Report ID: SQSG25K2018
Denim Jeans Market Size, Share, and Growth Analysis
Denim Jeans Market By Fitting Type (Slim Fit, Regular Fit), By Price Point (Mass, Premium), By End User (Men, Women), By Distribution Channel (Hypermarket and Supermarket, Convenience clothing store), By Region - Industry Forecast 2025-2032
Report ID:
SQSG25K2018 |
Region:
Global |
Published Date: January, 2025
Pages:
265
|Tables:
62
|Figures:
75
Format -
Denim Jeans Market Insights
Denim Jeans Market size was valued at USD 76.2 billion in 2023 and is poised to grow from USD 81.15 billion in 2024 to USD 134.31 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).
Growing interest towards a casual look, comfort, simplicity of wear, and durability is fueling the sales of the denim jeans across the globe. The continuously growing fondness for denim apparel among the young generation due to the attractive and modern designs of denim jeans is also expected to be the key driving factor of the global denim jeans market over the forecast period.
According to our findings, Bangladesh is the top denim exporter across the globe, with an export of denim products worth USD 689.69 million to the European Union during the period of January to June 2022. Similarly, in the U.S. Bangladesh exported denim products worth around USD 445 million in the first half, with an increase of over 57% from last year.
Additionally, jeans are also becoming ideal for various types of occasion and functions, apart from casual wear, including formal attire as work wear. All these factors are together creating demand and also generating a renewed interest in the category. In addition, growing penetration of casual and denim wear in the workplace, couple with the increasing employment of the youth have been auguring well for the global denim jeans market during the forecast period.
US Denim Jeans Market is poised to grow at a sustainable CAGR for the next forecast year.
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Denim Jeans Market Segments Analysis
Global Denim Jeans Market is segmented by Fitting Type, Price Point, End User, Distribution Channel and region. Based on Fitting Type, the market is segmented into Slim Fit, Regular Fit, Skinny Fit, Relaxed Fit and Others. Based on Price Point, the market is segmented into Mass and Premium. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Convenience clothing store, Specialty Store, Online Sales Channel and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Denim Jeans Market Analysis by Distribution Channel
By distribution channel, offline sales channels such as supermarkets and apparel stores held the largest market share of more than 80% in 2021. An increase in the number of specialty brand stores and fashion stores has supported significantly to the growth of the segment in the recent years. Moreover, ease of access, high quality products, and availability of cost effective are some major features of offline channel which are also expected to drive the market over the forecast period.
Furthermore, the online segment is expected to grow fastest with a healthy CAGR during the forecast period. Due to the extensive rise in e-commerce websites and the rising popularity of online shopping through several websites like Amazon and Flipkart, the denim jeans market is anticipated to have a positive impact in the coming years. Surge in popularity of online channels because of the features such as discounted price, wide range of product availability, cash on delivery, and easy returns is driving the consumers towards online shopping.
Denim Jeans Market Analysis by End-User
By end-user, the women segment dominated the denim jeans market accounted for 3/5 of the market share and is expected to grow at a CAGR of 3.4% during the forecast period. Increasing women workforce and their increased per capita income across the globe are the key factors driving the market growth and expenditure on apparels throughout the forecast period. According to our findings, more than 34% sales of denim jeans are to women consumers, and men and children combined to hold around 41% sales of the market with a total number of sales more than 1.2 billion pairs every year.
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Denim Jeans Market Regional Insights
North America dominated the global market with a significant market share and is expected to maintain its dominance throughout the forecast period owing to rise in the women's wear industry and rapid expansion in the revenue of retail sales in the apparel sector during the forecast period in the region. For instance, in 2021, US apparel retail sales revenue was around USD 264 billion, noting a significant increase of more than 36% from the year 2020. Importantly, the growth continues in the year 2022, on YTD basis, the apparel retail sales haven surged by over 13% in the period of January to April. This continuous growth in the sales revenue is expected to impact global denim jeans market positively.
Moreover, Asia Pacific is expected to be the fastest growing region in the global denim jeans market over the forecast period. The denim jeans industry has seen a significant growth in the countries like India and China, as shoppers focus on the product quality, comfort and style. These developing countries has a huge number of young generation people, for example in India, about 65% of people are below 35 years of age, which stimulates the jeans market due to the exposure of latest denim jeans collection by design and quality. In addition, increasing number of international brands retail stores and specialty stores in the region is a key factor boosting the market growth.
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Denim Jeans Market Dynamics
Denim Jeans Market Drivers
- A noticeable growth in the fashion industry and an extensive rise in urbanization across the world are major factors that drives the market growth for the denim jeans. Change in consumer preferences among the youngsters for two tones, cropped, skinny, and patched jeans are also expected to drive the market in the coming years. Moreover, shifts in lifestyle and a rise in the usage of recycled plastics to manufacture denim jeans is another major factor for the growth and demand throughout the forecast period.
Denim Jeans Market Restraint
- A continuous increase in the consumer preference towards the other options such as yoga pants, trousers, and athletic pants is likely to be the major restraining factor for the global denim jeans market. A rise in demand for no denim pants and skinny leggings as consumers are focusing their attention on lightweight apparel and aesthetic wear which are options for denim jeans is hampering the market growth.
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Denim Jeans Market Competitive Landscape
The global denim jeans market is highly competitive, with a strong presence of several global and local players operating globally. Thus, the key players continuously bring innovation in their product portfolio to cater to changing consumers and to sustain their position in the market. Major players are now focusing on online advertisements for the branding of their products to attract more customers by social media and online distribution channels.
Top Players in the Global Denim Jeans Market
- Levi Strauss & Co. (US)
- Kontoor Brands (US)
- Wrangler (US)
- Lee (US)
- PVH Corp. (US)
- Calvin Klein (US)
- Tommy Hilfiger (Netherlands)
- Guess (US)
- True Religion (US)
- Diesel (Italy)
- Replay (Italy)
- G-Star RAW (Netherlands)
- Pepe Jeans (Spain)
- Edwin (Japan)
- Uniqlo (Japan)
- H&M Group (Sweden)
- Inditex (Spain)
- American Eagle Outfitters (US)
- The Gap, Inc. (US)
- VF Corporation (US)
Denim Jeans Market Recent Developments
- In January 2022, Levi’s has revealed co-operation for their denim lovers. This time around, the brand will be releasing a set of co-branded apparel in an organization with Nintendo’s Pokemon. It has disclosed a denim tracker jacket covered in designs highlighting animals like Ekans, Mewtwo, Diglett, and Odisha.
- In January 2022, Orta, the Turkish denim factory, recently introduced a golden ratio, a norm for blending pre-and-post consumer recycled cotton and regular fibers. It has developed, as the name implies, the perfect ideal balance of these materials while achieving premium denim developments without compromising with the look, feel, and longevity.
Denim Jeans Key Market Trends
- Key players operating in the market are implanting on online platforms for the advertisement and branding of their products to the consumers. These players create several campaigns and exhibition shows to promote their brands and offerings, reaching out to the targeted audience through TV commercials and social media platforms. Rapid growth in the number of internet users in the developing economies have changed their advertisement spending strategy and become more aware to online channels. For instance, players use separate pages for different countries on Facebook to cater to the various requirements of the customers. Apart from Facebook, the companies also try to make a strong presence on Instagram, Twitter, and YouTube.
Denim Jeans Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, the global denim jeans market is witnessing a strong growth during the forecast period owing to change in consumer lifestyles, increased disposal income, attractive designs of products, and high product quality. In addition, several major companies are expanding their on-ground presence in the emerging nations such as India, Brazil, Indonesia, and China are expected to be a key factor for the market growth over the forecast period. However, changing consumer lifestyle to aesthetic wear and towards yoga is a factor expected to have negative impact on the global denim jeans market in the near future.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 76.2 billion |
| Market size value in 2032 | USD 134.31 billion |
| Growth Rate | 6.5% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Denim Jeans Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Denim Jeans Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Denim Jeans Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Denim Jeans Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Denim Jeans Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Denim Jeans Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Denim Jeans Market Report Snapshots
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