USD 591.12 billion
Dental Floss Market Size, Share, Growth Analysis, By Product(Waxed Floss, Unwaxed Floss, Dental Tape, Others), By Distribution channel(Online, Offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35B2042 |
Region:
Global |
Published Date: October, 2024
Pages:
157
|Tables:
89
|Figures:
76
Dental Floss Market Insights
Dental Floss Market size was valued at USD 604.92 Million in 2023 and is poised to grow from USD 642.55 Million in 2024 to USD 1041.25 Million by 2032, growing at a CAGR of 6.22% during the forecast period (2025-2032).
Rapidly increasing awareness regarding dental health and oral health is projected to primarily boost the demand for dental floss over the coming years. Rising disposable income of people and increasing spending on personal care are also forecasted to boost the sales of dental floss in the future. Growing launches of new dental floss products and rising availability of a variety of new offerings are also creating an opportune setting for dental floss companies. Surging prevalence of dental disorders and rising influence of social media to promote awareness regarding flossing are also contributing to the growing sales of dental floss. Dental floss providers are focusing on launching products that are eco-friendly and contain functional ingredients to stand out from the competition and boos revenue generation in the long run. However, lack of awareness regarding benefits, improper usage, high availability of alternative products, and price sensitivity are some major restraints for dental floss market growth across the forecast period and beyond.
US Dental Floss Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Online
Fastest Growth
Dental Tape
Growth Rate
4.96% CAGR
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Dental Floss Market Segmental Analysis
Global Dental Floss Market is segmented by Product, Distribution Channel, and Region. Based on Product , the market is segmented into Waxed Floss, Unwaxed Floss, Dental Tape, Others. Based on Distribution Channel, the market is segmented into Offline, Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product
Waxed floss is estimated to hold a substantial dental floss market share going forward. Growing demand for premium and best products among consumers is helping waxed floss lead revenue generation for dental floss companies. The marketing of waxed floss as a premium product is also a key factor helping this dominance of this segment. Easy gliding, grip to hold, high strength, and better lubrication are some key benefits that are slated to boost sales of waxed floss in the future. Better durability of waxed floss as compared to unwaxed floss is also expected to help this segment maintain its dominant stance in the future.
On the other hand, the demand for dental tape is expected to increase at an impressive pace across the forecast period. Ease of use and better reachability in hard-to-reach dental areas are key factors that help dental tape gain massive popularity among consumers. Dental tape is wider, and flatter as compared to traditional dental floss, which makes it highly suitable for people sensitive gums and wide gaps between their teeth. Use of eco-friendly materials to make dental tape is slated to be a key trend for dental floss companies targeting this segment.
Analysis by Distribution Channel
Offline channels are expected to spearhead the sales of dental floss owing to the presence of an established retail infrastructure in multiple parts of the world. Consumer tendency to purchase personal care products at retail establishments, availability of a wide variety of dental floss products, and consumer preference for brick-and-mortar stores are all helping this segment maintain a dominant stance. Better convenience and availability of discounts at multiple offline retail channels are also estimated to create new opportunities for dental floss suppliers going forward. The establishment of new retail stores around the world is also expected to help the high market share of this segment.
Meanwhile, the demand for dental floss from online channels is forecasted to increase at a notable pace in the long run. Boom in e-commerce activity, growing internet penetration, and evolving consumer preferences are the top factors boosting sales of dental floss via online channels. The growing number of direct to consumer (D2C) brands and high convenience offered by online shopping are other factors that are expected to help this segment promote the demand for dental floss going forward. Online channels are expected to hurt the market share of offline channels to a certain extent by the end of the study period.
Global Dental Floss Market By Product
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Dental Floss Market Regional Insights
North America is projected to account for a dominant share of the global dental floss market. High awareness regarding dental and oral health, rising emphasis on preventative healthcare practices, and increasing incidence of dental disorders are key factors promoting the demand for dental floss in this region. The United States is forecasted to be the leading country for dental floss companies owing to high consumer spending potential and ease of access to dental products. Canada is also another opportune market for dental floss providers looking to make a mark in the North American region going forward.
Asia-Pacific is estimated to be the fastest expanding market for dental floss providers in the future. Increasing disposable income, rising awareness regarding dental health, and growing availability of a wide variety of dental care products are helping boost the sales of dental floss in this region. Expanding aging population and launch of new initiatives to promote awareness regarding oral care are also slated to generate new business scope for dental floss companies going forward. Japan, India, South Korea, Australia, and China are estimated to emerge as highly opportune markets for dental floss suppliers operating in Asia Pacific. The low costs of manufacturing and cheap raw materials are also attracting dental floss manufacturers to this region.
Global Dental Floss Market By Region
- Largest
- Fastest
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Dental Floss Market Dynamics
Dental Floss Market Driver
High Emphasis on Oral Health and Hygiene
- Increasing awareness regarding the importance of oral health and hygiene due to educational campaigns by dental companies and health organizations is slated to boost sales of dental floss. Recommendations for dental flossing by professionals to improve gum health and reduce plaque are also expected to favor dental floss market outlook going forward.
Increase in Personal Care Spending
- Disposable income of people around the world is increasing at a rapid pace and this has led to high spending on personal care among consumers. This increased spending also favors the demand for dental floss and other personal care products. This factor influentially drives sales of dental floss in underdeveloped and developing countries.
Dental Floss Market Restraints
Availability of Alternatives
- While dental floss is almost essential for some people, many people opt for alternative dental products such as interdental brushes, water flossers, and mouth rinses. This high availability and adoption of alternatives to dental floss is expected to impede the revenue generation potential for dental floss providers going forward.
Issues Regarding Proper Usage
- Dental floss is often used incorrectly by most people despite there being many initiatives to promote proper usage. This improper utilization of dental floss leads to discomfort and gum irritation thereby resulting in the user abandoning the flossing activity completely. This factor is a major issue for companies looking to expand the sales of dental floss and promote their proper usage.
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Dental Floss Market Competitive Landscape
Demand for dental floss made from eco-friendly materials is expected to experience a major boom in the long run. Use of creative marketing strategies and launch of awareness campaigns can help dental floss companies maximize their sales potential going forward. Product innovation is expected to be highly essential for almost all dental floss providers over the coming years as consumer preferences evolve rapidly.
Dental Floss Market Top Players Company Profiles
- Procter & Gamble
- Colgate-Palmolive Company
- Prestige Consumer Healthcare, Inc.
- Johnson & Johnson Service, Inc.
- HRB Brand (Dr. Fresh LLC)
- Lion Corporation
- Dr. Wild & Co. AG
- Sunstar Inc.
- Humble Group AB
- Reach
- Compass (Glide)
- Curaden AG
- TePe
- Flosspot
- Cocofloss
- Dr. Tung's Products, Inc.
- Plackers
- RADIUS
- Eco-Dent
- Dental Lace
Dental Floss Market Recent Developments
- n October 2022, Airheads, a leading candy brand in the United States announced the launch of a new flavored dental floss offering. The limited-edition candy floss was launched by Airheads on the occasion of Halloween to promote flossing and make it more fun.
- In May 2022, Plackers, a renowned provider of dental floss announced the launch of its new eco-friendly and sustainable dental floss offering. The newly launched EcoChoice Compostable Dental Flossers are 100% biodegradable to address the issue of increasing waste and made from a special biopolymer.
- In April 2021, Cocofloss, a leading oral care company announced the launch of its new dental floss made from recycled materials. The new floss is made from recycled water bottles to reduce the plastic waste accumulating on the planet and build a better sustainable world.
Dental Floss Key Market Trends
- Added Functionality and Flavors: Dental floss companies should focus on providing dental floss in multiple flavors to appeal to a wide variety of consumer base. Use of functional ingredients such as activated charcoal or essential oils is also expected to promote product innovation and boost sales of dental floss in the long run. Product innovation is slated to be an important dental floss market trend going forward.
- Use of Sustainable Materials: Dental floss companies can focus on the use of sustainable and eco-friendly materials to create their products. silk or plant-based fibers are expected to emerge in popularity as biodegradable dental floss materials owing to increasing consumer awareness regarding sustainability and preference for sustainable products.
Dental Floss Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, growing awareness regarding oral and dental health coupled with increased spending on personal care are projected to bolster the sales of dental floss in the future. However, availability of alternative dental products and improper usage of dental floss are slated to slow down dental floss demand outlook going forward. North America is expected to spearhead the global dental floss market forecast owing to high spending on personal care and rising incidence of dental disorders. Use of sustainable materials and product innovation are the top opportunities for all dental floss companies in the long run. Waxed dental floss is projected to hold a prominent share of the global market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 604.92 Million |
| Market size value in 2032 | USD 1041.25 Million |
| Growth Rate | 6.22% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Dental Floss Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Dental Floss Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Dental Floss Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Dental Floss Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Dental Floss Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Dental Floss Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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