Dental Floss Market Size, Share, Growth Analysis, By Product(Waxed Floss, Unwaxed Floss, Dental Tape, Others), By Distribution channel(Online, Offline), By Region - Industry Forecast 2024-2031

Dental Floss Market Driver

High Emphasis on Oral Health and Hygiene 

• Increasing awareness regarding the importance of oral health and hygiene due to educational campaigns by dental companies and health organizations is slated to boost sales of dental floss. Recommendations for dental flossing by professionals to improve gum health and reduce plaque are also expected to favor dental floss market outlook going forward. 

Increase in Personal Care Spending 

• Disposable income of people around the world is increasing at a rapid pace and this has led to high spending on personal care among consumers. This increased spending also favors the demand for dental floss and other personal care products. This factor influentially drives sales of dental floss in underdeveloped and developing countries.  

Dental Floss Market Restraints 

Availability of Alternatives 

• While dental floss is almost essential for some people, many people opt for alternative dental products such as interdental brushes, water flossers, and mouth rinses. This high availability and adoption of alternatives to dental floss is expected to impede the revenue generation potential for dental floss providers going forward.  

Issues Regarding Proper Usage 

• Dental floss is often used incorrectly by most people despite there being many initiatives to promote proper usage. This improper utilization of dental floss leads to discomfort and gum irritation thereby resulting in the user abandoning the flossing activity completely. This factor is a major issue for companies looking to expand the sales of dental floss and promote their proper usage.