What is the global market size of Deodorant Market?

Deodorant Market size was valued at USD 69.28 billion in 2021 and is poised to grow from USD 73.15 billion in 2022 to USD 119.24 billion by 2030, growing at a CAGR of 5.58% in the forecast period (2023-2030).

Deodorant Market Size, Share, Growth Analysis, By Product type(Spray, Roll-On, Stick, Cream), By End Users(Men, Women), By Packaging Material(Plastic, Metal, Glass), By Distribution Channel(Hypermarket/Supermarket, Convenience Store, Pharmacy & Drug Store, Online Retail), By Region - Industry Forecast 2025-2032

Q: Who are the key vendors in the Global Deodorant Market?

The global deodorant market is highly competitive, with international companies accounting for the majority of sales. Innovative product innovation is the primary goal, and products that are free of dangerous substances, as well as new formats, are gaining appeal. For example, REXONA, a Unilever brand, debuted a new deodorant range in May 2021 with a new appearance for sports, particularly soccer. It's a limited-edition line that includes aerosol, compressed spray, stick, and roll-on products. It was first released in the UK and Ireland. 'Unilever Group', 'Proctor & Gamble Pvt Ltd', 'Henkel AG & Co. KGaA', 'Beiersdorf AG', 'L'Oreal S.A.', 'Colgate-Palmolive Company', 'The Estée Lauder Companies Inc.', 'Coty Inc.', 'Avon Products Inc.', 'Shiseido Company, Limited', 'Natura & Co. Holding S.A.', 'Kao Corporation', 'Revlon, Inc.', 'Adidas AG', 'L Brands, Inc.', 'The Body Shop International Limited', 'The Himalaya Drug Company', 'Lion Corporation', 'Mandom Corporation', 'Proactiv Company'.

Report ID: SQMIG30L2216 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 118 | Figures: 77

Deodorant Market News

In March 2022, The Secret started offering a new line of Dry Sprays that provides weightless all-day odor protection in dreamy smells like wild rose and lavender, in both aluminum-free and antiperspirant compositions. The dry sprays, which are free of alcohol and waxes, go on clear and don't leave any unsightly white markings on clothes, leaving armpits feeling smooth and dry.

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Deodorant Market size was valued at USD 69.28 billion in 2019 and is poised to grow from USD 73.15 billion in 2023 to USD 119.24 billion by 2031, growing at a CAGR of 5.58% in the forecast period (2024-2031).

The deodorant market is highly competitive, with international companies accounting for the majority of sales. Innovative product innovation is the primary goal, and products that are free of dangerous substances, as well as new formats, are gaining appeal. For example, REXONA, a Unilever brand, debuted a new deodorant range in May 2021 with a new appearance for sports, particularly soccer. It's a limited-edition line that includes aerosol, compressed spray, stick, and roll-on products. It was first released in the UK and Ireland. 'Unilever Group', 'Proctor & Gamble Pvt Ltd', 'Henkel AG & Co. KGaA', 'Beiersdorf AG', 'L'Oreal S.A.', 'Colgate-Palmolive Company', 'The Estée Lauder Companies Inc.', 'Coty Inc.', 'Avon Products Inc.', 'Shiseido Company, Limited', 'Natura & Co. Holding S.A.', 'Kao Corporation', 'Revlon, Inc.', 'Adidas AG', 'L Brands, Inc.', 'The Body Shop International Limited', 'The Himalaya Drug Company', 'Lion Corporation', 'Mandom Corporation', 'Proactiv Company'

The surge in demand for deodorant products among the youth is driving the worldwide deodorant ingredients market. The deodorant components market is being boosted by new and creative compounds, as well as the cheaper cost of these products when compared to other alternatives. Deodorants are becoming more popular among consumers as a result of the use of high-quality ingredients, new technology, and appealing packaging. Also, the demand for this industry is being driven by a growing awareness of personal grooming. Further, the market is growing due to rising temperatures and unhealthy lifestyles that cause body odor, as well as increased popularity and demand for scents, particularly among the young population.

The transition toward more natural deodorants is a major trend in the deodorant business. As people became more aware of the benefits of natural goods, demand for deodorants containing herbs and botanicals increased. Cucumber, aloe vera, lemongrass, and green tea are among the botanical components increasingly being employed in deodorants to appeal to health-conscious consumers.

North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa region are the primary regions in which the deodorant market is segmented. During the forecast period, the North American region is predicted to have the greatest market share by increasing at a moderate rate, with the United States generating the most revenue in the area. Consumers in this region are drawn to the producers' highly advanced formulations and inventive packaging concepts, which make them feel more empowered when they use them.

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