Dietary Supplements Market Size, Share, Growth Analysis, By Type(Probiotics, Vitamins, Botanicals, Others), By Method of Application(Tablets, Capsules, Liquids, Powders), By End User(Adults, Geriatrics, Infants, Children), By Ingredients(Vitamins, Botanicals, Minerals, Proteins & Amino Acids), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35I2233 |
Region:
Global |
Published Date: September, 2024
Pages:
157
|Tables:
127
|Figures:
77
Dietary Supplements Market Insights
Dietary Supplements Market size was valued at USD 148.8 billion in 2019 and is poised to grow from USD 159.7 billion in 2023 to USD 283 billion by 2031, growing at a CAGR of 7.4% in the forecast period (2024-2031).
Dietary Supplements Market size was valued at USD 235.02 Billion in 2023 and is poised to grow from USD 243.2 Billion in 2024 to USD 319.75 Billion by 2032, growing at a CAGR of 0.0348 during the forecast period (2025-2032).
US Dietary Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot
Global Market Size
Largest Segment
Probiotics
Fastest Growth
Probiotics
Growth Rate
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Dietary Supplements Market Segmental Analysis
The global dietary supplements market is segmented based on type, distribution channel, form, end user, ingredients, and region. Based on type, the market segmentation comprises vitamins, carotenoids, minerals (major minerals, trace minerals), probiotics, proteins (plant proteins, animal/dairy proteins, microbe proteins, insect proteins), amino acids, carbohydrates, fats & fatty acid, lipids, enzymes, others.
Based on distribution channel, the market is segmented into OTC, and prescription. Based on form, the dietary supplements market is segmented into tablets, capsules, soft gels, powders, gummies, liquids, others. Based on end-user, the industry is segmented into adults, geriatrics, infants, children, and pregnant women. based on ingredients, the Dietary Supplements Market is segmented into vitamins, botanicals, minerals, proteins & amino acids, fibers & specialty carbohydrates, omega fatty acids, and other. Based on region, the global market spans North America, Europe, Asia-Pacific, and MEA.
Dietary Supplements Market Analysis by Type
Based on type, the dietary supplements market is categorized into probiotics, vitamins, botanicals, and others. The vitamins segment held a notable share of the market in the previous years and is expected to lead over the forecast period as well owing to its increased awareness among the large population and heavy use in preventive care. Vitamins are the commonly used and highly recognized dietary supplements known to many. Consumers are well-aware of their importance in health. This majorly propels the demand for vitamins, thus the segment growth. Moreover, the growing inclination towards preventive care is increasing the use of vitamins for aiding energy levels, immune function, and overall health.
On the other hand, the probiotics segment is projected to grow considerably over the forecast period owing to its increased popularity and increasing consumer focus on gut health. The growing awareness of gut health is majorly fueling the significance and interest in probiotics, which is connected to human digestive health, mental health, and also immune support. Furthermore, the current research that underscores the advantages of probiotics, increases user confidence and better product development.
Dietary Supplements Market Analysis by Method of Application
Based on method of application, the market is segmented into tablets, capsules, liquids, powders, soft gels, and gel caps. The tablets segment held a notable market share in the previous years and is expected to continue dominance over the forecast period as well owing to better consumer familiarity and cost-effectiveness. Tablets, as compared to others, are the most traditional type of medication and are common among consumers. This results in broader consumer awareness. Also, as compared to other forms, they are cost-effective for manufacturers and consumers since they can be manufactured for a lower price. They also hold better shelf life and stability, which increases their popularity for prolonged storage.
On the other hand, the liquids segment will hold a remarkable market share in the coming years owing to the easy consumption and availability of different flavors. Liquids can be consumed more easily than tablets, which appeals to patients or users who may have issues with consuming tablets like small children and geriatric population. They are also available OTC in different appealing flavors, which increases their preference among consumers and enhances supplementation and adherence. Besides, their versatile formulations also increase their preference since it allow diverse formulations like tonics, tinctures, and readymade drinks, catering to several preferences and needs.
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Dietary Supplements Market Regional Insights
Geographically, North America dominated the market in 2023 and is expected to lead over the forecast period owing to the increased consumer education and awareness, strong distribution channel, and innovations and research and developments. Region holds strong focus on active health and wellness, which ultimately drives the demand for different types of dietary supplements as preventive solutions. North America also holds a well-developed retail ecosystem for a broader range of products. The key players profiled in the region include GNC Holdings, Inc., Herbalife Nutrition Ltd., Nature’s Bounty Co., Vitamin Shoppe, Inc., NutraBio Labs, Inc., and more.
Asia-Pacific is the fastest-growing region in the global dietary supplements market due to speedy economic growth, growing health awareness, and the growth of e-commerce. The growing middle-income class and rising disposable income of consumers is increasing the demand and purchase of dietary supplements is increasing spending on better health and overall wellness supplements. Moreover, a large population is becoming aware of preventive healthcare and several chronic health issues, which boosts the demand supplements for enhancing overall being. Speedy expansion of e-commerce is also aiding market growth due to the emergence of several online shopping platforms for these supplements.
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Dietary Supplements Market Dynamics
Dietary Supplements Market Driver
Growing Convenience and Accessibility
- The growth of e-commerce and online shopping has increased convenience to access a broader range of products and supplements. This notably contributes to the growth of the dietary supplements market. The market is also witnessing the rise in innovative formats that appeal to a large consumer base. Novel delivery formats like readymade drinks, powders, and gummies increase convenience for users to consumer supplements in their daily diets.
Changes in Lifestyle to Drive Market
- In recent years, the consumers’ lifestyle has changed, resulting in increased demand for easy to consumer foods. Hence, hectic lifestyles mostly lead to poor or unbalanced dietary habits. This prompts them to shift towards healthy supplements to fill their body with better nutrition. Famous diets like Keto and Veganism mostly need supplementation for ensuring ideal diet intake. This increases the demand for dietary supplements.
Restraints
Changing Consumer Choices
- Shift towards wholesome foods may hamper the demand for dietary supplements to some extent. Growing focus on natural nutrition sources and whole foods may change consumers’ inclinations and prefer other foods instead of dietary supplements. Also, several consumers may be doubtful of the effectiveness and importance of supplements, especially the places with strong food cultures.
Negative Coverage by Media
- Misinformation and the growing number of scandals may negatively affect the image of dietary supplements. Reports of false claims, contamination, or negative studies regarding certain elements or ingredients may affect the status of the whole industry, resulting in poor trust by consumers. Moreover, high-profile health alarms associated with dietary supplements may reduce sales and consumer confidence.
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Dietary Supplements Market Competitive Landscape
The global dietary supplements market is a highly competitive global market driven by many international competitors. Prominent corporations with cutting-edge AI and ML technology are Google, IBM, Microsoft, and NVIDIA. To support a wide range of applications across industries, these industry experts concentrate on creating cutting-edge algorithms, scalable platforms, and reliable infrastructure. Rapid advances in technology, strategic alliances, and large expenditures on research and development define the competitive environment.
Dietary Supplements Market Top Player's Company Profiles
- Amway Corporation
- Abbott Laboratories
- Archer Daniels Midland Company
- Bayer AG
- Glanbia plc
- Herbalife Nutrition Ltd.
- GlaxoSmithKline plc
- Nestlé S.A.
- Pfizer Inc.
- DSM Nutritional Products AG
- Nature's Bounty Co.
- Otsuka Holdings Co., Ltd.
- Pharmavite LLC
- GNC Holdings Inc.
- Suntory Holdings Limited
- The Himalaya Drug Company
- The Nature's Way Co.
- NOW Foods
- USANA Health Sciences, Inc.
- XanGo, LLC
Dietary Supplements Market Recent Developments
- In September 2024, Bayer launched a novel healthy ageing system for consumers. The company is focusing on offering consumers with products that help them age healthily with its ultra-modern Age Factor™ ecosystem. It blends a scientifically expressed dietary supplement, a saliva-enabled biological test from Chronomics, and a prominent wellness partner application.
- In April 2024, Nestlé’s Indian arm signed a contract with Dr Reddy’s Laboratories to produce and commercialize medical nutrition supplements and products. This joint venture is a crucial step, enabling Nestlé to use their science-based nutritional formulations to more users in the nations by using Dr Reddy’s strong distribution and retail network.
- In September 2022, Abbott, a leading healthcare company launched novel Ensure with HMB - a novel formulation to support India people as they grow older to keep them active and strong. From 40 years of age, an individual may lose nearly 8% muscle mass every 10 years, the rate of which may increase after 70 years of age. Hence, hydroxymethylbutyrate in Ensure helps such adults in leading better lives.
Dietary Supplements Key Market Trends
- Growth of E-Commerce: The past decade has witnessed huge growth of online sales and escalating growth in consumer shopping. Online sales are considerably rising, impacted by the growing prominence of direct-to-consumer approaches. Moreover, influencer marketing and social media are the key reasons behind booming advertising of dietary supplements, essentially among the young generation and health-conscious population.
- Targeted Health Solutions and Improved Delivery Formats: The recent years have witnessed notable rise in demand for supplements that help cure certain health issues like bone density, gut health, and skin disorders. Moreover, novel formats like powders, gummies, and ready-made supplements are progressing and gaining popularity in their regular diets. Functional beverages and foods that contain supplements are also increasingly demanded.
Dietary Supplements Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the dietary supplements market is considerably progressing due to increased accessibility and convenience, influencer marketing and social media, and quality assurance measures. However, the market is hampered by changing consumer choices, disturbances in supply chain, and low awareness of the advantages of dietary supplements. North America is anticipated to lead the market owing to the growing elderly population and robust regulatory framework. Nonetheless, a few opportunities for the growth of the dietary supplements market include the growing health and wellness trends, regulatory improvements, and growing partnerships and collaborations.
| Report Metric | Details |
|---|---|
| Base year | 2023 |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Dietary Supplements Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Dietary Supplements Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Dietary Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Dietary Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Dietary Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Dietary Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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