Dietary Supplements Market
Report ID: SQMIG35I2233
Report ID: SQMIG35I2233
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Report ID:
SQMIG35I2233 |
Region:
Global |
Published Date: December, 2025
Pages:
198
|Tables:
127
|Figures:
77
Global Dietary Supplements Market size was valued at USD 167.5 Billion in 2024 and is poised to grow from USD 179.9 Billion in 2025 to USD 318.46 Billion by 2033, growing at a CAGR of 7.4% during the forecast period (2026–2033).
The primary driver boosting the global dietary supplements market growth is the growth in the demand for nutritional supplements by consumers. This demand has arisen due to various reasons including the rise of elderly population in the world who require additional supplements, trend of including supplements in daily diets to boost health and the demand for sports nutritional supplements by athletes and fitness enthusiasts. Dietary supplements are finding use due to the health aware and fitness conscious natures of the current millennial and Gen-Z populations.
Competition in the Dietary Supplements Market has also increased, which has increased the pressure on markets to introduce new products and do better branding. Economically, the commercialization of dietary supplements has helped provide employment opportunities and tax revenues as well. The tablet form of dietary supplements is especially seeing growth due to its familiarity and popularity among consumers of various ages. Thus, the market is growing rapidly and is set to see further growth in the coming years due to all of these reasons collectively, although the Dietary Supplements Market faces several challenges such as regulation and compliance challenges and limited clinical evidence for some products that generates distrust.
Liposomal encapsulation technology is transforming the dietary supplements market dynamics. This is an advanced nanotechnology that improves nutrient absorption. The technology includes encapsulating active ingredients like glutathione within lipid spheres to protect them digestive degradation. This increases the bioavailability of the product significantly. A notable advancement related to this technology is INJA Wellness launch of INJA Glow in August 2024. This has been said to be India’s first Liposomal Glutathione Effervescent Tablets, using liposomal technology. It is claimed that it will boost glutathione absorption from 20% to over 80%. Clinical results show 4x effectiveness over standard formulations. This innovation has helped in making liposomal encapsulation the future of dietary supplements product development.
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Global Dietary Supplements Market is segmented by Type, Form, Function, Prescription Type, Target Consumer, Price Range, Distribution Channel and region. Based on Type, the market is segmented into Vitamins, Minerals, Botanicals, Amino Acids, Enzymes, Probiotics and Other Types. Based on Form, the market is segmented into Tablets, Capsules, Liquid, Powder, Soft Gels, Gummies and Other Forms. Based on Function, the market is segmented into Overall Health, Immune Health, Energy & Vitality, Skin, Hair & Nail Health, Gut/Digestive Health, Cardiovascular Health, Cognitive Health, Nutrient Deficiency Supplementation, Mental Health & Wellness, Sports Performance & Recovery, Sleep Health and Other Functions. Based on Prescription Type, the market is segmented into Over-the-Counter (OTC) and Prescription-Based. Based on Target Consumer, the market is segmented into Below 24, 25-44, 45-64 and Above 65+. Based on Price Range, the market is segmented into Economical, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Based on ingredient, the dietary supplements market is categorized into probiotics, vitamins, botanicals, and others. The vitamins sub segment held a notable share of the market in the previous years and is expected to lead over the forecast period as well owing to its increased awareness among the large population and heavy use in preventive care. Vitamins are the commonly used and highly recognized dietary supplements known to many. Consumers are well-aware of their importance in health. This majorly propels the demand for vitamins, thus the segment growth. Moreover, the growing inclination towards preventive care is increasing the use of vitamins for aiding energy levels, immune function, and overall health.
On the other hand, the probiotics category is projected to grow considerably over the forecast period owing to its increased popularity and increasing consumer focus on gut health. The growing awareness of gut health is majorly fueling the significance and interest in probiotics, which is connected to human digestive health, mental health, and also immune support. Furthermore, the current research that underscores the advantages of probiotics, increases user confidence and better product development.
As per the 2024 global dietary supplements market analysis, the tablets sub segment led the market by holding the largest share. Consumers are better familiar with this form of dietary supplements, and they are also very cost-effective. Tablets, as compared to others, are the most traditional type of medication and are common among consumers. This results in broader consumer awareness. Also, as compared to other forms, they are cost-effective for manufacturers and consumers since they can be manufactured for a lower price. They also hold better shelf life and stability, which increases their popularity for prolonged storage.
On the other hand, the liquids segment will hold a remarkable Dietary Supplements Market share in the coming years owing to the easy consumption and availability of different flavors. Liquids can be consumed more easily than tablets, which appeals to patients or users who may have issues with consuming tablets like small children and geriatric population. They are also available OTC in different appealing flavors, which increases their preference among consumers and enhances supplementation and adherence. Besides, their versatile formulations also increase their preference since it allow diverse formulations like tonics, tinctures, and readymade drinks, catering to several preferences and needs.
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The North America dietary supplements market emerges as the most dominant dietary supplements market in the world in 2024. The region’s importance is due to their increased consumer education and awareness, strong distribution channel, and innovations and research and developments. It holds a strong focus on active health and wellness, which ultimately drives the demand for different types of dietary supplements as preventive solutions. North America also holds a well-developed retail ecosystem for a broader range of products. The key players profiled in the region include Abbott Laboratories., Amway. Herbalife Nutrition Ltd., Nature's Sunshine Products, Inc., and many more.
U.S. Dietary Supplements Market
In North America, U.S. leads the dietary supplements market especially due to focus of Americans on preventive healthcare, fitness, and personalized nutrition. High awareness, a strong wellness culture, and widespread use of multivitamins, protein powders, and herbal supplements are the reasons behind the country’s flourishing market. E-commerce and digital health platforms have made access to the products easier. Regulatory supervision by the FDA helps in making consumers know about the products’ safety. Innovations in gummies, clean-label, and functional supplements are shaping consumer preferences. In November 2023 NOW launched Calm & Focus with Zembrin & GABA. Calm & Focus is a cognitive dietary supplement which uses the patented Zembrin extract from Sceletium tortuosum. It improves mood and helps in stress relief and is backed by clinical trials.
Canada Dietary Supplements Market
Canada in North America is just behind the U.S. The country’s dietary supplements market’s growth is due to increasing health awareness, and rising demand for products which will boost immunity. The Natural Health Products (NHP) Regulations oversee product safety and quality standards. Growth is also being fueled by holistic wellness trends, and interest in vegan and allergen-free options, particularly among Millennials and Gen Z consumers.
Asia Pacific is predicted to grow at the highest rate in the dietary supplements market over the projection period of 2025-2032. The growth in the region is led by the speedy economic growth, growing health awareness, and the growth of e-commerce. The growing middle-income class and rising disposable income of consumers is increasing the demand and purchase of dietary supplements. There is an increasing spending on better health and overall wellness supplements. Moreover, a large population is becoming aware of preventive healthcare and several chronic health issues, which boosts the demand of supplements for enhancing overall being. Speedy expansion of e-commerce is also aiding market growth due to the emergence of several online shopping platforms for these supplements.
China Dietary Supplements Market
The Chinese dietary supplements market expansion can be credited to various reasons. This expansion can be contributed to a changing market landscape that has a huge aging population and strong traditional medicine heritage. Consumers are buying vitamins, herbal extracts, and probiotics for preventive health. Government support for e-commerce and favorable policies for health products have boosted market penetration. In 2022, ByHealth, a Chinese supplement brand, launched Highflex type II collagen tablets with Bioiberica’s Collavant n2 to support joint health. The product is for China’s aging and health-conscious population.
India Dietary Supplements Market
India’s dietary supplements market growth is spurred by broader reasons of rising disposable incomes, urbanization, and increasing interest in fitness and preventive healthcare. Immunity boosters, herbal supplements, and protein powders are majorly in demand among the Indian masses. The strong presence of Ayurvedic ingredients, supported by government initiatives like Ayushman Bharat and FSSAI regulations, has done wonders in encouraging domestic and international players to expand in India. In October 2024, Nutrabay entered into India’s Ayurvedic supplements space by launching Shilajit. The move was made to cater to the rising demand for holistic wellness In India and makes use of Shilajit's popularity for strength and vitality.
Europe held a significant dietary supplements market share in 2024 and is likely to continue so during the forecast period of 2025-2032. The region currently has a significant number of ageing demographics. The existence of strong regulatory framework to ensure product safety and awareness about preventive healthcare among the public also supports the growth of the market.
European audiences are turning to vitamins, probiotics, and plant-based supplements to address their health issues related to their lifestyles. Thus, the dietary supplements market is growing here at a steady pace, especially in Western and Northern Europe.
Germany Dietary Supplements Market
Germany holds of a considerable chunk of the European dietary supplements market. Germany has a well-established healthcare system. Vitamins, mineral complexes, and probiotics are among the top-selling categories of dietary supplements here. Germans seem to show high trust in pharmacy-based and practitioner-recommended products. Strong domestic players like Dermapharm Group and international brands are ruling Germany’s retail infrastructure for dietary supplements. All of these play impacting roles in the market and contribute to the demand for dietary supplements.
UK Dietary Supplements Market
UK’s dietary supplements market is expanding at a considerable pace. It is one of the major players in Europe’s dietary supplements market. Online and subscription-based platforms for dietary supplements are seeing lots of sales. Post-Brexit regulatory shifts are encouraging local manufacturing and innovation. Vegan, plant-based, and allergen-free supplements are gaining ground.
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Growing Convenience and Accessibility
Changes in Lifestyle to Drive Market
Changing Consumer Choices
Negative Coverage by Media
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The dietary supplements market is quite competitive with companies like Herbalife, Amway, and Glanbia PLC, redefining the market landscape. To remain competitive and relevant in the dietary supplements market, these companies focus on innovation, strategic partnerships, and product launches to maintain market share and to expand geographic reach. Herbalife, for example, launches GLP-1 Nutrition Companion product combos in February 2024. These products will supplement the nutritional needs of individuals who are taking weight-loss medications like the GLP-1 agonists. The combos will provide long-term weight loss support by giving balanced nutrition. Other tactics that businesses use to stay at the top of their game include acquisitions, sustainable sourcing and focus on clean label formulations, and increased research and development investments.
Targeted Health Solutions and Improved Delivery Formats
Contract Manufacturing Surge for Niche Formulations
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the dietary supplements market is considerably progressing due to increased accessibility and convenience, influencer marketing and social media, and quality assurance measures. However, the market is hampered by changing consumer choices, disturbances in supply chain, and low awareness of the advantages of dietary supplements. North America is anticipated to lead the market owing to the growing elderly population and robust regulatory framework. Nonetheless, a few opportunities for the growth of the dietary supplements market include the growing health and wellness trends, regulatory improvements, and growing partnerships and collaborations.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 167.5 Billion |
| Market size value in 2033 | USD 318.46 Billion |
| Growth Rate | 7.4% |
| Base year | 2024 |
| Forecast period | 2026-2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Dietary Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Dietary Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Dietary Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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Vitamins are the most popular type of dietary supplements due to high consumer awareness around them and a recognized vital role in preventive care, energy, and immune function. Probiotics are also on the rise due to increasing interests around gut health.
Plant-based and vegan supplements are on the rise, particularly among Millennials and Gen Z but subsequently elevating contract manufacturing of niche formulations such as keto, vegan, and Ayurvedic supplements. This trend highlights consumer interest in clean-label and allergen-free products.
Probiotics are supporting strong market growth due to increased interest in the digestive, immune and mental health space. Enzymes contribute as they relate to addressing gut-related concerns, pursuing a path of consumers seeking supplements to assist with holistic internal wellness and digestive performance.
Yes, personalized supplements are growing quickly. Companies are capitalizing on biometric-based tools to create personalized nutrition solutions, while recent acquisitions aim to bolster personalized wellness platforms highlighting an increasing demand for customized supplement experiences.
Among the innovations is liposomal encapsulation technology - this is a major advancement that can improve absorption of nutrients, protecting instances, such as glutathione, which degrade in the digestive tract. From a nutrient delivery perspective, some see this as groundbreaking for developing supplement products.
E-commerce affects dietary supplement sales positively because of its convenience, wider access, and the increased number of choices. Digital health platforms and online purchases are increasing the engagement of consumers towards dietary supplements - mass availability of choices in flavored liquids, powders, and gummies will generate a rebound in engagement, and lead to overall market growth.
Consumers will primarily draw from their experiences as well as influence from their health, lifestyle, and affordability. Tablets will still be preferred by many consumers because of shelf life and affordability whereas preferred flavoring of liquids will most likely benefit children, seniors/easy method of consumption.
As subscription services emerge, as in the case of the UK, more opportunities for online supplement-based distribution will continue to grow. This fits in with consumer preference for convenience, and consistency for lifestyle choices to enhance their health.
Yes, dietary supplements in India do require FSSAI approval. The regulatory framework gives assurance of product safety and facilitates the growth of the market, as evident by government programs such as Ayushman Bharat made in promotions of Health and Wellness, and Ayush Products made it easier for manufacturers to build holistic and wellness supplement products.
GMP requirements of dietary supplements are to ensure adequate quality, safety, and compliance with regulations. Having a contract manufacturer that is GMP compliant helps supplement brands (like respect in allergen-free, clean-label, and some specialty formulations) provide niche and specialty supplements without the burden of funding and maintaining manufacturing capacity.
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