Dietary Supplements Market Size, Share, Growth Analysis, By Type(Probiotics, Vitamins, Botanicals, Others), By Method of Application(Tablets, Capsules, Liquids, Powders), By End User(Adults, Geriatrics, Infants, Children), By Ingredients(Vitamins, Botanicals, Minerals, Proteins & Amino Acids), By Region - Industry Forecast 2024-2031

Geographically, North America dominated the market in 2023 and is expected to lead over the forecast period owing to the increased consumer education and awareness, strong distribution channel, and innovations and research and developments. Region holds strong focus on active health and wellness, which ultimately drives the demand for different types of dietary supplements as preventive solutions. North America also holds a well-developed retail ecosystem for a broader range of products. The key players profiled in the region include GNC Holdings, Inc., Herbalife Nutrition Ltd., Nature’s Bounty Co., Vitamin Shoppe, Inc., NutraBio Labs, Inc., and more. 

Asia-Pacific is the fastest-growing region in the global dietary supplements market due to speedy economic growth, growing health awareness, and the growth of e-commerce. The growing middle-income class and rising disposable income of consumers is increasing the demand and purchase of dietary supplements is increasing spending on better health and overall wellness supplements. Moreover, a large population is becoming aware of preventive healthcare and several chronic health issues, which boosts the demand supplements for enhancing overall being. Speedy expansion of e-commerce is also aiding market growth due to the emergence of several online shopping platforms for these supplements.