Dietary Supplements Market Size, Share, Growth Analysis, By Type(Probiotics, Vitamins, Botanicals, Others), By Method of Application(Tablets, Capsules, Liquids, Powders), By End User(Adults, Geriatrics, Infants, Children), By Ingredients(Vitamins, Botanicals, Minerals, Proteins & Amino Acids), By Region - Industry Forecast 2024-2031

Dietary Supplements Market Driver

Growing Convenience and Accessibility 

• The growth of e-commerce and online shopping has increased convenience to access a broader range of products and supplements. This notably contributes to the growth of the dietary supplements market. The market is also witnessing the rise in innovative formats that appeal to a large consumer base. Novel delivery formats like readymade drinks, powders, and gummies increase convenience for users to consumer supplements in their daily diets. 

Changes in Lifestyle to Drive Market 

• In recent years, the consumers’ lifestyle has changed, resulting in increased demand for easy to consumer foods. Hence, hectic lifestyles mostly lead to poor or unbalanced dietary habits. This prompts them to shift towards healthy supplements to fill their body with better nutrition. Famous diets like Keto and Veganism mostly need supplementation for ensuring ideal diet intake. This increases the demand for dietary supplements. 

Restraints 

Changing Consumer Choices 

• Shift towards wholesome foods may hamper the demand for dietary supplements to some extent. Growing focus on natural nutrition sources and whole foods may change consumers’ inclinations and prefer other foods instead of dietary supplements. Also, several consumers may be doubtful of the effectiveness and importance of supplements, especially the places with strong food cultures. 

Negative Coverage by Media 

• Misinformation and the growing number of scandals may negatively affect the image of dietary supplements. Reports of false claims, contamination, or negative studies regarding certain elements or ingredients may affect the status of the whole industry, resulting in poor trust by consumers. Moreover, high-profile health alarms associated with dietary supplements may reduce sales and consumer confidence.