USD 12.74 billion
Digestive Health Supplements Market Size, Share, Growth Analysis, By Product(Probiotics, prebiotics, enzymes, and others), By Distribution channel(Pharmacies, supermarkets, online retail, and more), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2336 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
65
|Figures:
75
Digestive Health Supplements Market Insights
Digestive Health Supplements Market size was valued at USD 13.76 Billion in 2023 and is poised to grow from USD 14.86 Billion in 2024 to USD 27.51 Billion by 2032, growing at a CAGR of 8% during the forecast period (2025-2032).
The global digestive health supplements market continues to expand as consumers prioritize gut well-being. Growing awareness of the gut-brain connection and the role of digestive health in overall wellness drives demand.
Probiotics and prebiotics remain key components, promoting a balanced microbiome. Lifestyle shifts towards healthier eating and rising gastrointestinal concerns further fuel market growth.
E-commerce platforms provide convenient accessibility to a wide range of products. Regulatory scrutiny and scientific research shape product innovation and marketing. As consumers seek digestive comfort and improved immune function, the market is poised to witness sustained growth, driven by the pursuit of holistic health solutions.
Consumers were showing a preference for natural and clean label products, including digestive health supplements. This trend was part of a broader movement towards cleaner and more transparent ingredient lists.
People were looking for supplements that contained recognizable, natural ingredients and avoided additives, artificial flavors, and excessive fillers. Companies that could provide transparent information about the sourcing and production of their supplements were likely to gain consumer trust and loyalty.
US Digestive Health Supplements Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
supermarkets
Fastest Growth
supermarkets
Growth Rate
8% CAGR
Global Digestive Health Supplements Market by region
Country Share for North America(%)
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Digestive Health Supplements Market Segmental Analysis
The global digestive health supplements market can be segmented based on product, distribution channel, and region. Product types include probiotics, prebiotics, enzymes, and others. Formulations encompass capsules, tablets, powders, and liquids. Distribution channels involve pharmacies, supermarkets, online retail, and more. Geographically, the market spans North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Digestive Health Supplements Market Analysis By Product
The video surveillance systems segment was one of the largest segments in the Digestive health supplements market. The demand for video surveillance systems was driven by their effectiveness in monitoring and capturing real-time visual data for security purposes. The integration of advanced video analytics, facial recognition, and object tracking further boosted the demand for these systems.
The fastest-growing segment was likely data integration and visualization technology. As control rooms became more sophisticated and integrated, the need for real-time data visualization and situational awareness increased. Advanced visualization tools allowed operators to quickly understand complex scenarios and make informed decisions. Additionally, AI-driven analytics for data interpretation and anomaly detection contributed to the rapid growth of this segment.
Digestive Health Supplements Market Analysis By End-user
The government and defense sector often represents one of the largest segments due to the high demand for national security, border control, and crisis management.
The energy and utilities sector has been experiencing rapid growth in security control room adoption due to the increasing importance of safeguarding critical infrastructure against cyber threats and physical intrusions. Additionally, the transportation sector, especially in emerging economies, is seeing substantial growth as governments invest in modernizing transportation infrastructure.
Global Digestive Health Supplements Market by distribution channel
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Digestive Health Supplements Market Regional Insights
North America, particularly the United States and Canada, has historically been one of the largest markets for digestive health supplements. The region's high awareness about health and wellness, along with a proactive approach toward preventive healthcare, has driven the demand for these supplements.
The Asia-Pacific region has been witnessing significant growth in the digestive health supplements market. Countries like China, Japan, and India are contributing to this growth due to changing lifestyles, urbanization, and increasing disposable income. Moreover, traditional herbal remedies are often integrated into the supplement market in these regions.
Global Digestive Health Supplements Market by geography
- Largest
- Fastest
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Digestive Health Supplements Market Dynamics
Digestive Health Supplements Market Drivers
Increasing Health Awareness
- Growing consumer awareness about the importance of digestive health and its impact on overall well-being has been a significant driver. Consumers are becoming more proactive about their health and are seeking dietary supplements that support digestive function, alleviate gastrointestinal discomfort, and promote gut health.
Changing Lifestyles and Dietary Habits
- Modern lifestyles often involve diets high in processed foods, low in fiber, and high in unhealthy fats. Sedentary lifestyles can also contribute to digestive issues. This has led to a rising demand for digestive health supplements that can compensate for dietary deficiencies and promote optimal digestive function.
Digestive Health Supplements Market Restraints
Regulatory Challenges
- The dietary supplements market is subject to regulatory oversight, and the lack of stringent regulations can lead to concerns about product quality, safety, and efficacy. Inconsistent regulatory frameworks across different countries can make it difficult for consumers to trust the products, impacting the market's growth.
Limited Scientific Evidence
- While many digestive health supplements claim various benefits, the scientific evidence supporting these claims can be limited or inconclusive. This lack of solid clinical evidence can make consumers skeptical about the effectiveness of these supplements, potentially restraining market growth.
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Digestive Health Supplements Market Competitive Landscape
The global digestive health supplements market features intense competition among key players. Established companies like Procter & Gamble, Nestle, and Bayer dominate with their wide product portfolios and robust distribution networks. Innovative startups such as Seed and LoveBug Nutrition challenge the market with unique probiotic formulations. The competition revolves around product efficacy, clinical research, and consumer education. As consumer awareness of gut health's impact on overall well-being grows, companies strive to differentiate through scientific advancements, quality assurance, and targeted marketing strategies, intensifying the competitive landscape in the digestive health supplements sector.
Digestive Health Supplements Market Top Player’s Company Profiles
- Procter & Gamble Co. (USA)
- Bayer AG (Germany)
- The Nature's Bounty Co. (USA)
- Pfizer Inc. (USA)
- Reckitt Benckiser Group plc (UK)
- Chr. Hansen Holding A/S (Denmark)
- Nestlé S.A. (Switzerland)
- Church & Dwight Co., Inc. (USA)
- Now Health Group, Inc. (USA)
- Digestive Advantage (USA)
- Koninklijke DSM N.V. (Netherlands)
- BioGaia AB (Sweden)
- Herbalife Nutrition Ltd. (USA)
- Pharmavite LLC (USA)
- Align Technology, Inc. (USA)
- NutraMarks, Inc. (USA)
- Schiff Nutrition International, Inc. (USA)
- Yakult Honsha Co., Ltd. (Japan)
- Renew Life Formulas, Inc. (USA)
- Enzymatic Therapy, Inc. (USA)
Digestive Health Supplements Market Recent Developments
- In January 2023, Glanbia plc acquired the Wellmune business of DuPont Nutrition & Health for USD 700 million.
- In February 2023, Nestle Health Science acquired the microbiome health company Terra Biome for USD 3.4 billion.
Digestive Health Supplements Key Market Trends
- Growing Awareness of Gut Health: Consumers were becoming increasingly aware of the importance of gut health for overall well-being. This awareness was driving the demand for digestive health supplements that contain ingredients like probiotics, prebiotics, fiber, and enzymes, which are believed to support a healthy gut microbiome. As people gained a better understanding of the connection between gut health and various aspects of health, including immunity, mood, and skin health, the demand for such supplements was on the rise.
- Personalization and Targeted Solutions: The market was witnessing a shift towards more personalized and targeted digestive health solutions. This trend was driven by advancements in science and technology that allowed for better understanding of an individual's gut microbiome composition. Companies were developing products that are tailored to an individual's specific digestive needs, which could be determined through various methods such as DNA testing, microbiome analysis, and health assessments. Personalized supplements were gaining traction as consumers sought more effective solutions.
Digestive Health Supplements Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the global digestive health supplements market is poised for promising growth due to increasing awareness of gastrointestinal wellness, dietary imbalances, and lifestyle factors impacting digestion. Consumers are seeking natural and proactive solutions to digestive issues, driving demand for a diverse range of supplements containing probiotics, prebiotics, enzymes, and fiber. Additionally, the growing focus on preventive healthcare and the adoption of wellness trends are likely to fuel market expansion. However, stringent regulations, quality concerns, and evolving consumer preferences will influence market dynamics. Overall, the digestive health supplements market is anticipated to experience sustained growth as individuals prioritize gut health for overall well-being.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 12.74 billion |
| Market size value in 2031 | USD 25.47 billion |
| Growth Rate | 8% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Digestive Health Supplements Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Digestive Health Supplements Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Digestive Health Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digestive Health Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digestive Health Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Digestive Health Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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