USD 3.49 billion
Digital Asset Management (DAM) Market Size, Share, Growth Analysis, By Offering(Solutions, On-premises Solutions, and Cloud-based Solutions and Services), By Business Function(Marketing & Advertising, Finance & Accounting, Sales & Distribution, IT & Operations), By Organization Size(Large Enterprises, and SMEs), By Region - Industry Forecast 2024-2031
Report ID:
SQSG45B2010 |
Region:
Global |
Published Date: July, 2001
Pages:
165
|Tables:
69
|Figures:
75
Digital Asset Management (DAM) Market Insights
Global Digital Asset Management Market size was valued at USD 3.49 Billion in 2022 poised to grow from USD 4.11 Billion in 2023 to USD 8.15 Billion by 2031, growing at a CAGR of 18% in the forecast period (2024-2031).
The importance of Digital Asset Management (DAM) systems for businesses that seek to manage, distribute and monetize their digital assets efficiently but also ensure brand consistency, legal compliance and collaborate with staff from different locations cannot be overstated. There is an increase in the creation, sharing and utilization of digital content by companies across many sectors as they undergo digital transformation projects. Therefore, availability of dependable DAM systems highlights the need for streamlining the processes of digital asset management by centralizing it. In addition, there has been a rise in the use of cloud-based DAM systems as they are low cost, able to expand with demand or grow and easy to reach. As a result, many firms are abandoning on-premises solutions in favor of cloud-based options that offer flexibility in location and timeframes as well as real time collaboration capabilities.
Furthermore, DAM systems incorporate AI and machine learning technology to automate operations related to content analysis, metadata tagging, and content categorization. The use of AI-based Digital Asset Managers (DAM) has been encouraged by developing a system that boosts workflow efficiency, enhances content discovery and enhances search precision. However, organizations must contend with a few challenges such as; data security, compliance with rules and regulations as well as finding a way of integrating the new DAM solutions into their already existing workflows and systems. There are also other difficult situations involving metadata management and maintaining asset relevance across time and proper content governance due to the increasing volume and diversity of digital assets. To be competitive, organizations must continually adapt to changing business needs and the rapidly changing world of digital technologies, which calls for investment in DAM solutions.
US Digital Asset Management (DAM) Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Fastest Growth
Growth Rate
18% CAGR
Global Digital Asset Management Market ($ Bn)
Country Share by North America (%)
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Digital Asset Management (DAM) Market Segmental Analysis
The global digital asset management market is segmented based on Offering, Business Function and Organization Size. In terms of Offering, the market is trifurcated into Solutions, On-premises Solutions, Cloud-based Solutions and Services. Based on the Business Function, the market is grouped into Marketing & Advertising, Finance & Accounting, Sales & Distribution, IT & Operations, Human Resources and Other Business Functions. In terms of Organization Size, the market is divided into Large Enterprises and SMEs. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Central & South America and Middle East & Africa.
Analysis by Offering
As per categorization by offering, the market is classified as health solutions, on-premises solutions, cloud-based solutions and services. Among these, on-premises solutions earned the largest share and continues to dominate the market. On-premises solutions are widely used in the global digital asset management market due to their superior control, security, and customization features. These solutions aid enterprises in managing confidential information on their premises, thereby helping them comply with tough regulations. The urge for trustworthy, safe and tailored asset management solutions which makes them superior.
The growth rate for cloud-based solutions is unparalleled due to their scalability, affordability, and accessibility. They provide the best way to make it easy to manage digital assets in a way that meets rising demands for adjustable and expandable systems. This is possible through seamless collaboration, remote access, and decreased IT expenses which allows them to meet global requirements for digital asset management.
Analysis by Business Function
In the current digital asset management market, Sales and Distribution departments are leveraging modern tools to improve their inventories and provide better management of their assets. The sector is in the forefront due to its crucial role in improving sales content, enhancing distribution performance, and ensuring accurate asset tracking which allows for growth in the market and operational effectiveness.
Increasing need for practical content production, management, and circulation is anticipated to make marketing and advertising the corporate role with fastest growth rate in global digital asset management market. Improved digital asset management is propelling major growth in this space, ensuring that brands remain consistent, shortening the time taken to market products and services and simplifying campaign execution.
Global Digital Asset Management Market By Offering (%)
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Digital Asset Management (DAM) Market Regional Insights
Since it has superstructure technology infrastructure, avant-garde solutions adoption, and important industry leaders available, North America leads the digital asset management market in world. The United States’ dominance is primarily driven by an established information technology sector, substantial investments into digital transformations and growing demand for efficient content management throughout various industries. Furthermore, data security and compliance are top priorities for North American enterprises, which makes on-premises and hybrid solutions quite appealing. North America's dominant position in the global digital asset management ecosystem is also attributed to the presence of top technological companies and a thriving market for digital marketing and media.
Due to an increase in cloud computing adoption, swift digital transition and a better IT framework, Asia-Pacific is the fastest growing region globally for digital asset management. The region’s fast-growing economies are the factors that are playing a great role in the growth of this sector, as well as the increasing need for good management of contents across various industries where content is dynamics such as media, entertainment and retail. Besides, there’s an increased adoption of state-of-the-art digital asset management systems across the region as emphasis on improving digital marketing approaches and enhancing operational efficiencies. Moreover, it is becoming evident that more and more technology enterprises have developed in Asia-Pacific; hence this has facilitated market expansion through a higher investment in IT infrastructure improvement.
Global Digital Asset Management Market By Geography
- Largest
- Fastest
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Digital Asset Management (DAM) Market Dynamics
Digital Asset Management (DAM) Market Drivers
Emergence of Delivery Possibilities based on Cloud
- Due to the increasing acceptance of cloud technology across industries, the global digital asset management market is changing due to the advent of cloud-based delivery options. The demand for cloud-based DAM providers' services has surged, leading to a notable growth in the DAM industry.
AI's Emergence to Automate Corporate Procedures
- Artificial Intelligence (AI) incorporated into Data Asset Management systems (DAM) have transformed business operations through improved productivity, better workflows and most efficient usage of resources. Moreover, such content recommendation engines powered by AI embedded in DAM examine user behavior and content usage patterns for personalized suggestions. For example, within a marketing team these functions can be used to quickly identify optimum images or videos for specific campaigns that will result in increased engagement and conversion rates.
Restraints
High DAM Solution Implementation Costs
- Difficulty in entering the market with high implementation costs is a challenge to many organizations, particularly those that are small or medium-sized enterprises (SMEs) having limited financial resources. This initial investment often includes physical infrastructure investments, software license fees and customization costs. Organizations may be reluctant to adopt DAM solutions due to the rising average pricing, choosing instead to manage their digital assets with less expensive or improvised options.
Managing Access Control and Ensuring Security is Necessary
- Adopting DAM solutions involves substantial security and access control issues, especially given the growing sophistication and frequency of cyber threats. To ensure the safety of your digital assets in terms of DAM against theft, unauthorized access as well as data breaches strong access controls should be implemented to limit access to sensitive assets on role-based and permission-based criteria.
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Digital Asset Management (DAM) Market Competitive Landscape
The competitive environment of the international market for digital asset management is defined by a wide range of companies providing cutting-edge products. Notable businesses include IBM, renowned for its powerful Watson Media suite, and Adobe, with its all-inclusive Adobe Experience Manager. Other prominent competitors are Widen, which specialises in scalable and adaptable solutions, and Oracle, which provides integrated asset management through Oracle Content and Experience Cloud. These businesses fuel rivalry and innovation, which shapes the market's explosive expansion.
Digital Asset Management (DAM) Market Top Players Company Profiles
- Adobe (US)
- OpenText (Canada)
- Cognizant (US)
- Aprimo (US)
- Cloudinary (US)
- Bynder (Netherlands)
- Hyland (US)
- Acquia (US)
- Frontify (Switzerland)
- Veeva Systems (US)
- Sitecore (US)
- Esko (Belgium)
- Celum (Austria)
- Photoshelter (US)
- Wedia (France)
Digital Asset Management (DAM) Market Recent Developments
- In January 2024, Aprimo announced that Aprimo AI has been launched as a new product in the field of digital asset management. It offers brand control, accelerates content creation, enhances the discoverability of assets, and automates their management.
- In March 2024, It was announced that Salsify and Bynder would partner to transform how creative, digital and commerce teams work together. The combination of their efforts leads to production of correct comprehensible and captivating experiences in using products. Moreover, this partnership builds an information system that would enhance content distribution across various channels or devices while providing prompt relevant materials.
- In June 2023, A declaration was made by Adobe concerning its Asset Experience Manager upgrade, which will enable people of all expertise ranging from novice to advanced, to develop, edit and distribute content utilizing applications like Google Docs as well as Microsoft Word. Greater security controls were established to ensure that only those permitted can alter information. The most recent offering makes access more widely available, allowing businesses to provide individualized experiences more quickly.
Digital Asset Management (DAM) Key Market Trends
- Growing Uptake of Cloud-Based Digital Asset Management Solutions: The use of cloud-based solutions is growing rapidly in the global market for digital asset management. Here are a few platforms that meet the rising need for flexible and collaborative asset management as they offer scalability, affordability and accessibility from remote locations. Nowadays, business organizations prefer cloud solutions due to their ability of improving distribution of content, optimizing processes and reducing information technology related expenses.
- Growing Need for Tools for AI-Driven Asset Management: The digital asset management space is being rapidly transformed by Artificial Intelligence (AI) powered solutions which come with amplified features such as analytics, search function, content tagging and many others. These intelligent systems improve asset organization, automate repetitive tasks and provide more information about how well assets perform or are used. To fulfil the changing needs of organizations across a variety of sectors, asset management operations are becoming more innovative and efficient thanks to the integration of AI technology.
Digital Asset Management (DAM) Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, to efficiently supervise, disseminate and generate revenue from their digital content, firms are now largely reliant on digital asset management (DAM) systems. Demand for expandable and solid DAM solutions is fueled by universal digital transformation across industries. Therefore, more organizations prefer cloud-based solutions as they are cheaper, expandable and adaptable. Besides that, the integration of AI leads to enhanced efficiency of operations due to automation of tasks and advanced analytics utilization.
There are benefits to this, however there are also challenges ranging from high cost of implementation to fear for confidentiality of information. In today’s digital universe, advanced DAM systems have become increasingly important as organizations must be able to respond to technology advances and changes in their business models if they are to remain competitive.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 3.49 Billion |
| Market size value in 2031 | USD 8.15 Billion |
| Growth Rate | 18% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered | |
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Digital Asset Management (DAM) Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Digital Asset Management (DAM) Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Digital Asset Management (DAM) Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digital Asset Management (DAM) Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digital Asset Management (DAM) Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Digital Asset Management (DAM) Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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