Report ID: SQMIG40A2007
Report ID:
SQMIG40A2007 |
Region:
Global |
Published Date: March, 2024
Pages:
207
|
Tables:
59 |
Figures:
77
Digital Banking Market Drivers
Increasing Awareness of Cybersecurity Risks to Bolster Market Growth
The banking industry is facing increasing competition from non-traditional players such as fintech companies, payment service providers, and technology giants. Digital banking services can help traditional banks to stay competitive by offering innovative and convenient banking services to customers.
Cybersecurity is a major concern for customers and banks alike. Digital banking services offer enhanced security features and protection against fraud, driving the adoption of digital banking services by customers who are increasingly aware of the cybersecurity risks associated with traditional banking services.
Growing Smartphone Penetration
The global proliferation of smartphones and internet access has significantly increased the user base of digital banking platforms, propelling the growth of the market. Convenient and easily accessible banking services via digital channels are becoming more necessary as more people get access to mobile devices.
Growing Customer Expectations for a Seamless Banking Experience
Most customers want their banking to be easy to use, personalised, and seamless. With features like mobile payments, real-time account access, and personalised financial information, digital banking platforms are fulfilling evolving client expectations and propelling the business forward.
Financial Institutions' Cost Reduction
By streamlining operations, automating procedures, and cutting overhead related to traditional brick-and-mortar branches, digital banking platforms enable financial institutions to cut costs. This encourages banks to invest in digital transformation, which drives market expansion.
Restraints
Lack of Awareness and Trust to hinder market growth
A significant portion of the population, particularly in developing countries, is still unaware of digital banking services and lacks trust in digital banking providers. This limits the adoption of digital banking services in these regions.
Consumer Preference for Traditional Banking
Despite the convenience and efficiency of digital banking, a significant restraint on the global market is consumer preference for traditional brick-and-mortar models. Many users, particularly older demographics, place high value on face-to-face interaction and the perceived security of physical branches. This ingrained trust can slow the adoption of digital tools, even for basic transactions. Overcoming this preference will require continued innovation in digital security and user experience to build confidence and encourage a shift towards online banking.
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Report ID: SQMIG40A2007