USD 13.13 billion
Digital Experience Platform Market Size, Share, and Growth Analysis
Digital Experience Platform Market Size, Share & Trends Analysis Report, By Component (Platform, Services), By Deployment (Cloud, On-premises), By Application (Business-To-Consumer, Business-To-Business, Others), By End Use, By Region, And Segment Forecast, 2025-2032
Report ID:
SQMIG45B2222 |
Region:
Global |
Published Date: July, 2025
Pages:
191
|Tables:
123
|Figures:
77
Format -
Digital Experience Platform Market Insights
Global Digital Experience Platform Market size was valued at USD 13.13 billion in 2023 and is poised to grow from USD 14.73 billion in 2024 to USD 36.99 billion by 2032, growing at a CAGR of 12.2% during the forecast period (2025-2032).
Rising demand for better customer experience, migration towards cloud computing, adoption of remote work models, government support for digitization, and emergence of AI and other digital technologies are slated to drive demand for digital experience platform.
Organizations across industries are prioritizing customer-centric strategies to remain competitive, driving digital experience platform efforts. Enterprises are migrating workloads to public, private, and hybrid cloud environments to support remote access, streamline operations, and enable real-time data processing, which supports digital experience platform market growth. The global shift toward remote and hybrid work environments is also pushing organizations to adopt digital solutions for collaboration, communication, and workflow management. Surge in adoption of artificial intelligence (AI) and advanced analytics to utilize actionable insights, automation of decision-making, and enhancing operational efficiency.
On the contrary, high initial investments for implementation, integration challenges with legacy infrastructure, skill gaps, cybersecurity concerns, and resistance to change are forecasted to impede the global digital experience platform market penetration across the study period.
How Does Artificial Intelligence Impact Digital Experience Platform Adoption?
AI-driven personalization is becoming central to the digital experience platform industry. Companies are leveraging machine learning algorithms to analyze customer behavior, preferences, and engagement patterns in real-time. DXPs use this data to dynamically tailor content, recommendations, and journeys for individual users across channels. From personalized landing pages to automated email campaigns, AI enhances customer satisfaction and conversion rates. As data volumes grow and customer expectations rise, the integration of AI tools into DXPs is transforming how brands interact with audiences and drive business outcomes.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
On-premises
Fastest Growth
Cloud
Growth Rate
12.2% CAGR
Global Digital Experience Platform Market ($ Bn)
Country Share for North America Region (%)
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Digital Experience Platform Market Segments Analysis
The global digital experience platform market is segmented by component, deployment, end use, application, and region. Based on components, the market can be segmented into platforms and services. Based on deployment, the market is segmented into clouds, and on-premises. Based on end use, the market is segmented into BFSI, healthcare, IT & telecom, manufacturing, retail, and others (non-profit organizations, government, construction, educational institutions, and energy & utility, among others). In terms of application, the market is segmented into business-to-consumer, business-to-business, and others. Based on Region, the market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America.
Which Type of Digital Experience Platform is Driving Revenue Generation?
On-premises deployment of digital experience platform is projected to account for the majority of the global digital experience platform market share. Easy customization and deployment of on-premises solutions is what makes them a popular choice for almost all end-use industries. Moreover, the better security and flexibility offered by the on-premises digital experience platform are also contributing to the dominance of this segment.
On the other hand, the demand for cloud-based digital experience platforms is projected to increase at a notable pace as advancements in cloud technology pick up pace. High adoption of cloud platforms owing to the availability of subscription-based and pay-as-you-use payment options. Rise of cloud computing and edge computing are also expected to benefit digital experience platform market growth via this segment in the future.
Where is Adoption of Digital Experience Platforms Highest?
The retail industry is predicted to spearhead the global digital experience platform market revenue generation potential across the forecast period. Rapidly evolving consumer preferences and high emphasis on personalization of customer experience are slated to promote the use of digital experience platforms in this industry. Use of advanced technologies to enhance retail experience, establishment of smart retail stores, and rapid hike in popularity of e-commerce are other factors that are estimated to create new opportunities for all digital experience platform providers in the future.
Meanwhile, the use of digital experience platforms in the BFSI industry is forecasted to increase at a robust pace over the coming years as per this digital experience platform industry analysis. The demand for a more personalized financial experience and better support to avoid frauds and financial losses are projected to help promote digital experience platform demand in this industry. Rise decentralized finance and growing use of digital technologies in finance will also promote digital experience platform adoption going forward.
Global Digital Experience Platform Market By Deployment
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Digital Experience Platform Market Regional Insights
Why is North America Regarded as the Global Leader in Digital Experience Platform Adoption?
Early digital adoption, mature IT infrastructure, and high customer experience expectations make North America the region with the highest demand for digital experience platforms. The surge in popularity of omnichannel marketing strategies and growing adoption of personalization in multiple industry verticals are also helping create new business scope going forward. With a strong ecosystem of tech vendors, developers, and enterprise clients, North America maintains its leadership in DXP innovation, implementation, and market share.
Digital Experience Platform Market in United States
Presence of a mature digital economy, quick cloud adoption, and emphasis on personalized user experiences make the United States a top country for digital experience platform companies in this region. The United States also benefits from a vast talent pool and high digital literacy, making it a hub for enterprise-scale DXP implementation and growth. The presence of leading digital experience platform vendors such as Adobe, Salesforce, and Oracle also contributes to the dominance of this country.
Digital Experience Platform Market in Canada
The launch of digital-first initiatives in government, healthcare, and banking sectors is boosting the demand for digital experience platforms in the country. Regulatory compliance with PIPEDA influences platform features related to privacy and consent management. Booming e-commerce industry, rising adoption of omnichannel strategies, and high investments in personalization are also creating new opportunities going forward. Domestic tech startups and public sector agencies ensure sustained demand for digital experience platform in Canada through 2032.
Why Demand for Digital Experience Platforms is Rising Rapidly in Asia Pacific?
Growing internet accessibility, rapid digitization, and the presence of a tech-savvy population are expected to make Asia Pacific the most opportune region for digital experience platform providers. The need for unified customer engagement across e-commerce, telecom, and banking sectors is helping boost the adoption of digital experience platforms in the long run. Businesses are embracing headless and cloud-native platforms to deliver localized, multi-lingual content. The region’s growth is also driven by social commerce and rising investments in customer experience. China, Japan, India, Indonesia, and South Korea are the top countries in this region.
Digital Experience Platform Market in Japan
Preference for high-performance, precision-driven platforms in Japan is expected to crucial govern digital experience platform adoption in the future. Modernization of organizations to support omnichannel interactions and real-time analytics in the country are also boosting the demand for digital experience platforms. Although adoption is cautious and methodical, growing competition and customer expectations are accelerating investment in DXPs, especially among leading consumer brands and financial institutions.
Digital Experience Platform Market in South Korea
Presence of an advanced telecom infrastructure, high internet penetration, and digital-savvy consumers are helping drive the demand for digital experience platform in South Korea. The government’s strong push for smart city and digital economy initiatives further propels adoption. Prioritization of mobile-first and highly personalized experiences, with growing interest in AI-powered content and customer data integration, also support market development. With a strong digital innovation culture and rising demand for user-centric design, South Korea is slated to be a highly rewarding market through 2032.
Should Digital Experience Platform Companies Invest in the European Region?
Stringent data privacy mandates are expected to govern the demand for digital experience platforms in European countries over the coming years. High demand for seamless, personalized digital services coupled with emphasis on omnichannel engagement is also expected to create new opportunities for digital experience platform providers going forward. Despite regulatory complexity and cost concerns, strong digital policy support and growing competition are encouraging wider digital experience of platform adoption across key European industries.
Digital Experience Platform Market in United Kingdom
High digital service penetration across finance, retail, healthcare, and public services sectors makes the country a mature market for digital experience platform vendors. Acceleration of digital transformation by businesses in the country post-Brexit has also bolstered the demand for DXPs for agile content delivery and omnichannel engagement. With growing e-commerce, mobile-first strategies, and digital government services, the United Kingdom continues to be a strong adopter of advanced digital experience technologies.
Digital Experience Platform Market in Germany
Digital transformation of manufacturing, automotive, and financial sectors is steadily driving the demand for digital experience platforms in Germany going forward. German enterprises prioritize data privacy, compliance with GDPR, and security making enterprise-grade, regulation-friendly DXPs essential. Integration with existing ERP and CRM systems is a key requirement, particularly for large corporations. Government-backed digital initiatives and industry 4.0 strategies support platform adoption.
Digital Experience Platform Market in France
Robust investments in the digitization of the public sector and growing e-commerce activity are primarily helping boost the demand for digital experience platforms in France. French organizations prioritize platforms that ensure GDPR compliance, accessibility, and localized content. Growing emphasis on personalization, headless architecture, and mobile optimization are also creating new revenue generation potential for digital experience platform companies operating in France through 2032.
Global Digital Experience Platform Market By Region
- Largest
- Fastest
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Digital Experience Platform Market Dynamics
Digital Experience Platform Market Drivers
Emphasis on Improving Digital Accessibility and Compliance
- Enforcement of new digital accessibility standards and data privacy laws by governments is forecasted to bolster the digital experience platform market outlook. Digital experience platform help businesses meet these mandates by offering built-in tools for accessibility, content governance, consent management, and compliance reporting. They allow organizations to standardize content across regions while ensuring secure and lawful data handling. Industries such as healthcare, public services, and finance especially benefit from DXPs that facilitate compliant and inclusive experiences.
Growing Digital Transformation Across Industry Verticals
- Governments around the world are launching new programs to support digital experience platform in public and private sectors. Initiatives such as India’s “Digital India,” the European Union’s “Digital Decade,” and the United States’ federal push for cloud modernization are all examples of how governments are creating new opportunities for digital experience platform companies. This coordinated support reduces entry barriers, builds trust, and stimulates private sector innovation. As a result, public-private collaboration significantly propels growth in the digital experience platform market.
Digital Experience Platform Market Restraints
Cybersecurity and Data Privacy Risks
- Digital experience platforms collect, store, and process massive volumes of customer data which raises concerns around data privacy and cybersecurity. Non-compliance with regulations like GDPR or CCPA can lead to heavy penalties. Centralized customer data platforms and integrated third-party tools expand the attack surface, exposing businesses to risks of data breaches, misuse, or unauthorized access. Rising cyber threats make data protection a constant challenge, limiting rapid, large-scale deployment of these platforms.
Dearth of Skilled Professionals and Technical Expertise
- Deployment of digital experience platforms is highly dependent on professionals skilled in front-end design, back-end integration, AI, analytics, and content management. Global shortage of such talent is expected to hamper the adoption of digital experience platforms in the future. Businesses struggle to recruit or retain developers, architects, and digital marketers with expertise in complex DXP ecosystems. Training internal teams also takes time and resources, which further hinders growth potential.
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Digital Experience Platform Market Competitive Landscape
Digital experience platform providers should focus on improving the scope of integration with legacy infrastructure for their offerings. Targeting emerging markets to maximize business scope and improve revenue generation will also be a popular strategy for all digital experience platform companies.
Here are some startups that are expected to change the way digital experience platforms are used around the world as per this digital experience platform market analysis.
- Uniform: This composable DXP startup enables brands to build personalized, omnichannel digital experiences quickly using headless CMS, e-commerce, and CDP integrations. The 2020-founded company offers a no-code/low-code interface for marketers and developers to collaborate, emphasizing agility and performance. The platform supports real-time personalization and integrates with popular technologies like Contentful, Sanity, and BigCommerce. The United States-based startup helps enterprises transition from monolithic systems to modern, API-first digital experience stacks.
- Storyblok: This Austria-based headless CMS startup powers digital experiences across websites, mobile apps, and IoT devices. While primarily a CMS, it functions as a core component of composable DXPs by offering visual editing, content workflows, localization, and real-time collaboration tools. The 2017-founded company’s platform offers a flexible architecture that supports developers and marketers alike. With clients like Adidas, Oatly, and Education First, Storyblok is rapidly expanding in the global DXP space and attracting interest for its scalability and user-friendliness.
Top Player’s Company Profiles
- Salesforce.com, Inc.
- Adobe Inc.
- Oracle Corporation
- SAP SE
- Sitecore
- Acquia, Inc.
- IBM Corporation
- Microsoft Corporation
- Shopify Plus
- Episerver AB
- Progress Software Corporation
- OpenText Corporation
- Liferay, Inc.
- Kentico Software
- BloomReach, Inc.
- vantaio
- Jahia Solutions Group SA
- Wipro
- CoreMedia AG
- Intershop Communications AG
Recent Developments in Digital Experience Platform Market
- In May 2024, Acquia, a leading name in the global digital experience platform business announced the expansion of its offerings. The company launched Acquia Digital Experience Optimization (DXO) to help optimize marketing, sales, and revenue generation for companies.
- In August 2024, a new digital experience platform was launched by Iron Mountain. Iron Mountain InSight® Digital Experience Platform (DXP) was launched to help customers get their data AI-ready with ease by providing scope of automation for various tasks.
- In May 2024, a new digital experience platform to streamline business interactions for all people involved in an organization was launched. KNVEY was behind this latest launch, and the company also offers some AI features to maximize productivity as well.
Digital Experience Platform Key Market Trends
- Integration of Digital Experience with Customer Data Platforms: Digital experience platform companies are focusing on integrating their offerings with Customer Data Platforms (CDPs). Focus on this digital experience platform market trend allows organizations to create a unified, 360-degree view of the customer. CDPs aggregate data from various touchpoints—web, mobile, social, CRM—into centralized profiles that inform content personalization and campaign automation. This integration enables real-time decision-making and hyper-targeted marketing.
- Adoption of Headless and Composable Architecture: Organizations around the world are focusing on enhancing flexibility, scalability, and speed of their operations, which has led to the popularity of headless and composable DXPs. Headless architecture decouples the frontend from the backend, allowing brands to deliver content across multiple channels such as web, mobile, voice, and IoT from a single content repository. Composable DXPs enable businesses to assemble best-of-breed solutions by integrating modular services like CMS, CRM, and analytics through APIs. This digital experience platform industry trend is fueled by the need for agility, especially in rapidly evolving digital environments.
Digital Experience Platform Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising demand for experience personalization and evolving consumer preferences are slated to drive the demand for digital experience platforms over the coming years. On the contrary, complex integration and data privacy concerns are projected to slow down digital experience platform market development potential across the study period. North America is slated to lead digital experience platform adoption due to a strong retail infrastructure and high adoption of digital technologies. Adoption of headless and composable architectures and integration with customer data platforms are key trends driving the digital experience platform sector in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 13.13 billion |
| Market size value in 2032 | USD 36.99 billion |
| Growth Rate | 12.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Digital Experience Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Digital Experience Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Digital Experience Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digital Experience Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digital Experience Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Digital Experience Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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