Digital Publishing Market Size, Share, Growth Analysis, By Content Type(Text Content (E-books, Digital magazines, online, articles and blogs), By Type of Publishing(Scientific Publishing, Technical Publishing, Medical Publishing, Legal Publishing), By Device Type(Smartphones, Laptops, PCs, and Others), By Solution(Digital Publishing Platforms, and Digital Publishing Services (consulting, & support, maintenance), By End User(Individual Consumers, Educational Institutions, Corporate Sector, Media & Entertainment), By Region - Industry Forecast 2024-2031


Report ID: SQMIG50X2003 | Region: Global | Published Date: July, 2001
Pages: 165 |Tables: 125 |Figures: 77

Digital Publishing Market Insights

Digital Publishing Market size was valued at USD 170.24 billion in 2019 and is poised to grow from USD 186.77 billion in 2023 to USD 367.19 billion by 2031, growing at a CAGR of 9.67% in the forecast period (2024-2031).

Digital publishing is also referred to as e-publishing or online publishing. It includes posting of digital content on websites, social media platforms, and search engines in the form of text, audio, and video. Online technology is used in digital publishing to print and distribute content globally in digital form. Companies that specialize in digital publishing create digital material such as financial magazines, medical journals, newsletters, and advertising. People have modified their learning style and moved away from traditional printed books in favor of digital formats like tablets, smartphones, and e-readers as a result of increasing internet and electronic device usage among end users. As a result, the growing digitization of books and educational materials contributes significantly to the expansion of the digital publishing industry.

With the introduction of smart electronic devices over the years, media and information content have been released on digital platforms like e-books. E-books have become incredibly popular among end users all around the world in recent years. Accordingly, several digital publishing companies have developed specialized application platforms that give users access to a variety of e-books that can be read on smartphones, tablets, computers, and other devices. This is causing a rise in the popularity of reading electronic books, which is likely to fuel industry expansion.

US Digital Publishing Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 170.24 billion

Largest Segment

Video Content

Fastest Growth

Video Content

Growth Rate

9.67% CAGR

Global Digital Publishing Market ($ Bn)
Country Share for North America Region (%)

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Digital Publishing Market Segmental Analysis

Global Digital Publishing Market is segmented by content type, type of publishing, device type, solution, end user, and region. Based on content type, the market can be segmented into text content, video content, and audio content. Further text content is sub-segmented into (E-books, Digital magazines, online, articles and blogs, and others). Further video content is sub-segmented into (streaming videos, online courses and tutorials, video blogs (Vlogs), and others). Further audio content is sub-segmented into (audiobooks, podcasts, music streaming, and audio articles). Based on type of publishing, the market is segmented into scientific publishing, technical publishing, medical publishing, legal publishing, business publishing, and others. Based on device type, the market is segmented into smartphones, laptops, PCs, and others. Based on solution, the market is segmented into digital publishing platforms, and digital publishing services. Based on end user, the market is segmented into individual consumers, educational institutions, corporate sector, media & entertainment, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Digital Publishing Market Analysis by Content Type

On the basis of content type, the video content segment is expected to lead the global digital publishing market over the forecast period. The digital publication offers engagement that goes much beyond text-based communication. In 2022, a shift in preference from text-based information to content that is voiced and viewed visually is expected. Videos can increase the engagement of the content and help in conveying the brand's image more effectively. Video will become more and more important to people all around the world, from educational content to social media live streaming.

Global Digital Publishing Market By Content Type

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Digital Publishing Market Regional Insights

Based on the region, the Asia Pacific region currently dominates the global digital publishing market. The need for digital publishing in this region is expected to increase due to the growing need for improved digital publications. Major digital publishing market players including Adobe Inc., Apple Inc., Amazon.com Inc., and Alphabet Inc. are present and actively engaged in partnerships, acquisitions, the development of new products, and product improvements, which promotes digital publishing market expansion in this area. For instance, Comcast Inc. unveiled a fresh method of integrating television advertising campaign management.

During the projection period, Asia Pacific is projected to see considerable growth. The market in this area is anticipated to rise quickly as a result of growing e-book and magazine adoption throughout India, Singapore, South Korea, and other countries. Additionally, the region's desire for e-books is being fueled by the availability of a sufficient number of market providers.

Global Digital Publishing Market By Region
  • Largest
  • Fastest

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Digital Publishing Market Dynamics

Digital Publishing Market Drivers

Increasing e-book adaptation of paperback books to Impel the Market Growth

  • Major vendors such Quad/Graphics, LSC Communications, Cimpress, and Cenveo have declared that the dangers involved with their line of work relate to technological advances, including electronic substitution and the shift of paper-based documents to digital data formats. With the introduction of smart electronics over time, content and media are now supplied digitally rather than on paper. 
  • Over the past few years, e-books have become more and more popular, which has increased the use of specialized e-reading devices like iPads and Kindles, which are well-liked e-reading gadgets. Even though digital books will continue to play a significant role in the industry, paperback books have been expanding steadily. In turn, this will fuel the expansion of the digital publishing market during the course of the forecast.

Digital Publishing Market Restraints

Availability of Alternatives is likely to challenge the market growth

  • One of the main problems the digital publishing industry is facing is the danger posed by open educational resources and alternate textbook sources. The availability and accessibility of either free or inexpensive resources on the internet may impede digital publishing market growth. 
  • The emergence of free access, and usage of content that is available online with few or no limitations will have an impact on the money earned. Additionally, customers now use publications and resources with subscription requirements less frequently because there are so many free resources on internet platforms. Therefore, during the projected period, these issues are anticipated to hinder the market expansion of digital publishing.

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Digital Publishing Market Competitive Landscape

The market for digital publishing is moderately fragmented. Major market participants including Adobe Inc., Amazon Inc., Alphabet Inc., Comcast Inc., etc. are forming strategic alliances and working together to grow the company. To speed up market expansion, industry players are concentrating on the introduction of new products and the improvement of current products.

Digital Publishing Market Top Players Company Profiles

  • Amazon
  • Apple
  • Google
  • Tencent
  • Rakuten Kobo
  • Barnes & Noble
  • Hachette Livre
  • Pearson
  • HarperCollins Publishers
  • Simon & Schuster
  • McGraw-Hill Education
  • Wolters Kluwer
  • Springer Nature
  • Cengage Learning
  • John Wiley & Sons
  • Reed Elsevier (RELX Group)
  • Scholastic Corporation
  • Penguin Random House
  • Elsevier
  • Oxford University Press

Digital Publishing Market Recent Developments

  • In May 2021, Amazon.com Inc. purchased Metro-Goldwyn-Mayer, a media firm based in California, USA. Amazon.com Inc. purchased this company for around $9 billion with the intention of growing both its digital platform and client base.

Digital Publishing Key Market Trends

  • Proliferation of Mobile Industry: One of the important digital publishing market trends boosting the expansion of the digital publishing industry is the proliferation of mobile applications. India, Brazil, the US, Indonesia, and Russia were the top five countries with the most recent Google Play installs. India had more than 4.7 billion installs.
  • Dominance of Mobile Applications: Over the course of the projection period, mobile app growth will increase by more than 18% globally. Apps are crucial to the mobile experience for users, especially given the popularity of mobile web browsing. Two-thirds of all smartphone users use news, music, entertainment, or sports apps in addition to social media apps. Therefore, the proliferation tendency of mobile applications across categories will be seen during the projection period as a result of customers' increasing download rates. 

Digital Publishing Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to the analysis, the global digital publishing market is currently led by countries in the North America region, due to the growing need for improved digital publications in this region. Along with this, the video content segment is projected to lead the market due to the high engagement of the content, over the forecast period.

Report Metric Details
Market size value in 2019 USD 170.24 billion
Market size value in 2031 USD 367.19 billion
Growth Rate 9.67%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Content Type
    • Text Content (E-books, Digital magazines, online, articles and blogs, and others),, Video Content (streaming videos, online courses and tutorials, video blogs (Vlogs), and others), and Audio Content (Audiobooks, Podcasts, Music Streaming, and Audio Articles)
  • Type of Publishing
    • Scientific Publishing, Technical Publishing, Medical Publishing, Legal Publishing, Business Publishing, and Others
  • Device Type
    • Smartphones, Laptops, PCs, and Others
  • Solution
    • Digital Publishing Platforms, and Digital Publishing Services (consulting, & support, maintenance, design & implementation, managed services)
  • End User
    • Individual Consumers, Educational Institutions, Corporate Sector, Media & Entertainment, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Amazon
  • Apple
  • Google
  • Tencent
  • Rakuten Kobo
  • Barnes & Noble
  • Hachette Livre
  • Pearson
  • HarperCollins Publishers
  • Simon & Schuster
  • McGraw-Hill Education
  • Wolters Kluwer
  • Springer Nature
  • Cengage Learning
  • John Wiley & Sons
  • Reed Elsevier (RELX Group)
  • Scholastic Corporation
  • Penguin Random House
  • Elsevier
  • Oxford University Press
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Digital Publishing Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Digital Publishing Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Digital Publishing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Digital Publishing Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Digital Publishing Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Digital Publishing Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Digital Publishing Market size was valued at USD 170.24 billion in 2019 and is poised to grow from USD 186.77 billion in 2023 to USD 367.19 billion by 2031, growing at a CAGR of 9.67% in the forecast period (2024-2031).

The market for digital publishing is moderately fragmented. Major market participants including Adobe Inc., Amazon Inc., Alphabet Inc., Comcast Inc., etc. are forming strategic alliances and working together to grow the company. To speed up market expansion, industry players are concentrating on the introduction of new products and the improvement of current products. 'Amazon', 'Apple', 'Google', 'Tencent', 'Rakuten Kobo', 'Barnes & Noble', 'Hachette Livre', 'Pearson', 'HarperCollins Publishers', 'Simon & Schuster', 'McGraw-Hill Education', 'Wolters Kluwer', 'Springer Nature', 'Cengage Learning', 'John Wiley & Sons', 'Reed Elsevier (RELX Group)', 'Scholastic Corporation', 'Penguin Random House', 'Elsevier', 'Oxford University Press'

Major vendors such Quad/Graphics, LSC Communications, Cimpress, and Cenveo have declared that the dangers involved with their line of work relate to technological advances, including electronic substitution and the shift of paper-based documents to digital data formats. With the introduction of smart electronics over time, content and media are now supplied digitally rather than on paper. 

Proliferation of Mobile Industry: One of the important digital publishing market trends boosting the expansion of the digital publishing industry is the proliferation of mobile applications. India, Brazil, the US, Indonesia, and Russia were the top five countries with the most recent Google Play installs. India had more than 4.7 billion installs.

Based on the region, the Asia Pacific region currently dominates the global digital publishing market. The need for digital publishing in this region is expected to increase due to the growing need for improved digital publications. Major digital publishing market players including Adobe Inc., Apple Inc., Amazon.com Inc., and Alphabet Inc. are present and actively engaged in partnerships, acquisitions, the development of new products, and product improvements, which promotes digital publishing market expansion in this area. For instance, Comcast Inc. unveiled a fresh method of integrating television advertising campaign management.

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