Global Digital Signage Market

Digital Signage Market Size, Share, Growth Analysis, By Offering(Displays, Media Players, Projectors, Software), By Product Type(Video Walls, Kiosks, Menu Boards, Billboards), By Installation Location(Indoor, Outdoor), By Industry(Retail, Corporate, Hospitality, Transportation), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45I2066 | Region: Global | Published Date: October, 2024
Pages: 242 | Tables: 213 | Figures: 79

Digital Signage Market Regional Insights

North America has the largest digital signage market share. The loss of mass media outlets such as broadcast and print has increased the region's desire for technological alternatives. As digital billboards are widely used to advertise products and services, and the retail industry is booming, market size projections for digital signage systems in North America show rapid expansion. Furthermore, several municipal governments are attempting to implement the smart city concept, which is expected to boost sales growth in North America.

Asia-Pacific has the fastest growth rate. It is projected that more countries, including Japan, Singapore, and India, will contribute to the expansion of the Asia-Pacific digital signage market for brand promotion. Many advanced countries have moved away from traditional information analysis approaches in favor of a more modern approach. This explains why this industry is one of the most promising, as clients who are heavily targeted by technological advertising recognize it.

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Digital Signage Market size was valued at USD 15.98 Billion in 2022 and is poised to grow from USD 17.77 Billion in 2023 to USD 41.55 Billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).

Leading companies in the digital signage market, such as LG, Samsung, Sony, and others, appear to be focusing more on providing hardware for digital signage, such as media players, video walls, and projectors. For instance, Samsung offers video walls, other hardware, and panels and screens for digital signage. Samsung also offers interactive touch screens, direct-view LED walls, 8K QLED and 4K UHD displays, outdoor and window-facing signs, and more in its digital signage product line. Moreover, LG Electronics offers a range of digital signage products, such as super HD big displays, video walls, LG standard signage, and additional accessories. LG also sells LED signs for indoor and outdoor use. Likewise, many digital signage options are offered by various service providers. 'Intel Corp.', 'LG Electronics Inc', 'Microsoft Corp.', 'SAMSUNG', 'Winmate Inc.', 'Sony Corporation', 'Scala Digital Signage', 'Goodview', 'Barco', 'STRATACACHE', 'SHARP CORPORATION', 'Panasonic Corporation', 'Omnivex Corp.', 'Cisco Systems, Inc.', 'ADFLOW Networks'

Customers can now interact with information provided by media and entertainment groups in a variety of ways thanks to digital signage vendors. Several companies are considering creating display processors with incorporated gesture detection algorithms. Gesture recognition technology is a popular method for generating digital signage interfaces.

The market is growing due to increased use of electronic large screen displays in various industries, including transportation, banking, hospitality, and retail. Automated teller machines (ATMs) and e-banking services in the financial sector use digital signage to display motion messaging, digitalized product advertising, and remote content updating and administration. Technological advancements in general, such as the integration of biometric technology with digital signage equipment, are also helping to propel the industry forward.

North America has the largest digital signage market share. The loss of mass media outlets such as broadcast and print has increased the region's desire for technological alternatives. As digital billboards are widely used to advertise products and services, and the retail industry is booming, market size projections for digital signage systems in North America show rapid expansion. Furthermore, several municipal governments are attempting to implement the smart city concept, which is expected to boost sales growth in North America.

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Global Digital Signage Market

Report ID: SQMIG45I2066

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