What is the global market size of Digital Signage Market?

Global Digital Signage Market size was valued at USD 15.98 billion in 2021 and is poised to grow from USD 17.77 billion in 2022 to USD 41.55 billion by 2030, growing at a CAGR of 11.2% in the forecast period (2023-2030).

Who are the key vendors in the Global Digital Signage Market?

The competitive landscape for the digital signage market includes information by competitor. Included information includes an overview of the business, financials, revenue, market potential, investments in R&D, new market initiatives, regional presence, corporate strengths and weaknesses, product launches, product breadth and depth, and application domination. The information above only relates to the companies' market focus on digital signage. 'Samsung Electronics Co., Ltd.', 'LG Electronics Inc.', 'NEC Display Solutions, Ltd.', 'Panasonic Corporation', 'Sharp Corporation', 'Sony Corporation', 'Planar Systems Inc. (a Leyard Company)', 'Barco NV', 'Scala, Inc. (a STRATACACHE Company)', 'AU Optronics Corp.', 'BrightSign LLC', 'Daktronics Inc.', 'DynaScan Technology, Inc.', 'E Ink Holdings, Inc.', 'Elo Touch Solutions Inc.', 'Intuilab SA', 'Leyard Optoelectronic Co., Ltd. (a Leyard Company)', 'Navori SA', 'Ooh!Media Limited', 'SpinetiX SA'.

What is the key driver of Global Digital Signage Market?

Consumers can already interact with the information provided by the media and entertainment companies in a range of different ways due to digital signage vendors. The development of display processors with embedded gesture recognition technology is being explored by a number of manufacturers. One of the most frequently used methods in its interfaces is gesture recognition technology.

What is the key market trend for Global Digital Signage Market?

One of the main factors driving the market's growth is the mixture of rapid digitization and the rising desire for powerful advertising tools. Additionally, the market is growing due to the widespread use of electronic large-screen displays in a variety of commercial sectors, including transportation, finance, hospitality, and retail. Digital signages are used in automated teller machines (ATMs) and e-banking services in the financial sector, for instance, to display motion messages, digitalized product promotion, and remote content updating and management.

Which region accounted for the largest share in Global Digital Signage Market?

North America is anticipated to be have significant growth and hold the largest market share during the forecast period. The region’s demand for technology solutions has indeed been sparked by the loss of mass media like broadcast and print. As digital billboards are widely used to advertise products and services and since the retail industry is growing, the market size estimations for digital signage systems in North America show a significant growth rate. Previously expensive equipment is now more commonly accessible thanks to technological advancements in display, communication, and monitoring. Due to the superior technology and research techniques in use by the companies, the United States is the biggest contributor to the global market for advertising on digital signage. Additionally, a rise in sales driven by the fast adoption of digital signs significantly aided in price reductions. Additionally, a number of municipal governments are attempting to implement the idea of smart cities; such developments support sales growth in North America.

Digital Signage Market Size, Share, Growth Analysis, By Offering(Displays, Media Players, Projectors, Software), By Product Type(Video Walls, Kiosks, Menu Boards, Billboards), By Installation Location(Indoor, Outdoor), By Industry(Retail, Corporate, Hospitality, Transportation), By Region - Industry Forecast 2025-2032

Report ID: SQMIG45I2066 | Region: Global | Published Date: October, 2024
Pages: 242 | Tables: 213 | Figures: 79

Digital Signage Market Dynamics

Drivers

Gestural recognition has become more integrated

Customers can now interact with information provided by media and entertainment groups in a variety of ways thanks to digital signage vendors. Several companies are considering creating display processors with incorporated gesture detection algorithms. Gesture recognition technology is a popular method for generating digital signage interfaces.

Increasing demand for 4K displays

Demand is expected to rise as 4K digital signage screens with embedded software and a media player provide consumers with an affordable Ultra HD digital signage solution. These displays offer better clarity and detail, which aids in advertising and promoting content, hence contributing to the growth of the digital signage business.

Restraints

High cost of digital signage systems

As urban density grows, so does traffic. To manage urbanization and the issues that increased traffic presents, a more advanced strategy is required. One approach is to create digital signage systems. Smart digital signage systems generate a wealth of data for addressing mobility issues. The global market offers a variety of digital signage display options. Each sort of digital display, however, has specific technical constraints.

Digital Signage Market Report Snapshots

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Digital Signage Market size was valued at USD 15.98 Billion in 2022 and is poised to grow from USD 17.77 Billion in 2023 to USD 41.55 Billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).

Leading companies in the digital signage market, such as LG, Samsung, Sony, and others, appear to be focusing more on providing hardware for digital signage, such as media players, video walls, and projectors. For instance, Samsung offers video walls, other hardware, and panels and screens for digital signage. Samsung also offers interactive touch screens, direct-view LED walls, 8K QLED and 4K UHD displays, outdoor and window-facing signs, and more in its digital signage product line. Moreover, LG Electronics offers a range of digital signage products, such as super HD big displays, video walls, LG standard signage, and additional accessories. LG also sells LED signs for indoor and outdoor use. Likewise, many digital signage options are offered by various service providers. 'Intel Corp.', 'LG Electronics Inc', 'Microsoft Corp.', 'SAMSUNG', 'Winmate Inc.', 'Sony Corporation', 'Scala Digital Signage', 'Goodview', 'Barco', 'STRATACACHE', 'SHARP CORPORATION', 'Panasonic Corporation', 'Omnivex Corp.', 'Cisco Systems, Inc.', 'ADFLOW Networks'

Customers can now interact with information provided by media and entertainment groups in a variety of ways thanks to digital signage vendors. Several companies are considering creating display processors with incorporated gesture detection algorithms. Gesture recognition technology is a popular method for generating digital signage interfaces.

The market is growing due to increased use of electronic large screen displays in various industries, including transportation, banking, hospitality, and retail. Automated teller machines (ATMs) and e-banking services in the financial sector use digital signage to display motion messaging, digitalized product advertising, and remote content updating and administration. Technological advancements in general, such as the integration of biometric technology with digital signage equipment, are also helping to propel the industry forward.

North America has the largest digital signage market share. The loss of mass media outlets such as broadcast and print has increased the region's desire for technological alternatives. As digital billboards are widely used to advertise products and services, and the retail industry is booming, market size projections for digital signage systems in North America show rapid expansion. Furthermore, several municipal governments are attempting to implement the smart city concept, which is expected to boost sales growth in North America.

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Digital Signage Market Dynamics

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What is the global market size of Digital Signage Market?

Who are the key vendors in the Digital Signage Market?

What is the key driver of Digital Signage Market?

What is the key market trend for Digital Signage Market?

Which region accounted for the largest share in Digital Signage Market?

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