Digital Signage Software Market Size, Share, Growth Analysis, By Software type(Edge Server Software, Content Management System, and Others), By Service(Installation Services, Maintenance & Support Services, and Others), By Application(Commercial, Infrastructural, Institutional, Industrial), By Region - Industry Forecast 2024-2031

Digital Signage Software Market size was valued at USD 7.95 billion in 2022 and is poised to grow from USD 9.20 billion in 2023 to USD 29.54 billion by 2031, growing at a CAGR of 15.70% in the forecast period (2024-2031).

The growth of the digital signage software market is being primarily fueled by increasing demand in both public and commercial sectors, along with continuous technological advancements and infrastructure expansion. Notably, innovative display technologies like electronic paper display (EPD), OLED, and quantum dot LED (QLED) are driving further demand worldwide. Commercial applications, particularly in healthcare, hospitality, and retail, are expected to dominate the digital signage software market during the forecast period. The commercial sector's rising demand for digital signage, along with technological advancements and infrastructure expansions, is a key driver of market growth. Businesses are increasingly using digital signage and display systems in commercial locations for advertising and promotional purposes. The adoption of technologies like big data and cloud computing is further boosting the demand for technologically advanced digital signage solutions. Gaze-tracking technology is gaining popularity as it allows businesses to analyze consumer behavior and effectively market their products.

The increasing awareness of the limitations of traditional advertising, such as short-lived print marketing, is driving the adoption of digitized advertisement. Display designers, researchers, and advertising firms are investing in advancing product display technology, which is expected to accelerate industry growth. The continuous advancement of display technologies such as LCD, LED, UHD, OLED, and Super AMOLED is propelling the industry forward, resulting in improved advertisement content quality and benefiting the target audience. The use of such technologies by digital poster providers is anticipated to contribute to overall industry growth.

US Digital Signage Software Market is poised to grow at a sustainable CAGR for the next forecast year.