USD 1.55 billion
Direct-to-Consumer Genetic Testing Market Size, Share, Growth Analysis, By Test type(Ancestry testing, health & wellness testing, traits testing, and parental testing), By Application(Personal use, medical use and forensic use), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35D2092 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
63
|Figures:
75
Direct-to-Consumer Genetic Testing Market Insights
Direct-to-Consumer Genetic Testing Market size was valued at USD 1.93 Billion in 2023 and is poised to grow from USD 2.4 Billion in 2024 to USD 13.98 Billion by 2032, growing at a CAGR of 24.6% during the forecast period (2025-2032).
The Global Direct-To-Consumer Genetic Testing market is revolutionizing the way individuals’ access and understand their genetic information. This market offers a convenient and accessible approach for individuals to directly engage with their genetic makeup and gain insights into their ancestry, health predispositions, and personalized wellness. Growing consumer curiosity about personal genetic information and a desire for self-discovery drive market growth. This curiosity, combined with advancements in technology, has made genetic testing more accessible and affordable. Furthermore, the increasing focus on preventive healthcare and personalized medicine has amplified the demand for personalized genetic insights.
The concern surrounding privacy and data security is hampering market growth. As genetic information is sensitive and personal, ensuring the secure storage and responsible use of data is crucial to maintaining consumer trust. Additionally, the interpretation and understanding of genetic test results may be complex, leading to potential misinterpretations or confusion among consumers. In this market, a prominent trend is the integration of genetic testing with digital health platforms and wearable devices. This integration allows individuals to track and monitor their health parameters based on their genetic predispositions, leading to personalized wellness interventions. Another emerging trend is the inclusion of genetic counseling services alongside test results, providing consumers with professional guidance and support in interpreting and applying the obtained genetic information. The direct-to-consumer genetic testing market presents numerous opportunities for growth and innovation. With advancements in genomic research and data analytics, there is an opportunity to enhance the accuracy and predictive power of genetic tests. Moreover, expanding the range of genetic conditions and traits covered by testing can offer greater value to consumers. Additionally, education and awareness campaigns about the benefits and limitations of genetic testing can create a more informed consumer base and drive market expansion.
US Direct-to-Consumer Genetic Testing Market is poised to grow at a sustainable CAGR for the next forecast year
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Ancestry testing
Fastest Growth
Ancestry testing
Growth Rate
24.6% CAGR
Global Direct-to-Consumer Genetic Testing Market ($ Bn)
Country Share for North America Region (%)
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Direct-to-Consumer Genetic Testing Market Segmental Analysis
Direct-to-Consumer Genetic Testing Market is segmented on the basis of test type, application, and region. By test type, the market is segmented into Ancestry testing, health & wellness testing, traits testing, and parental testing. By application, the market is segmented into personal use, medical use, and forensic use. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis By Test Type
The largest segment in the global direct-to-consumer genetic testing market is Ancestry testing. This segment enables individuals to explore their genetic heritage, uncovering fascinating insights about their ancestry, ethnic origins, and genetic connections. Ancestry testing appeals to a wide range of individuals, as it satisfies the innate curiosity about one's roots and provides a deeper understanding of cultural heritage. The segment commands a significant market share, driven by the strong desire for self-discovery and the growing popularity of genealogy research.
On the other hand, the fastest-growing segment in the global direct-to-consumer genetic testing market is Health & Wellness testing. This segment empowers individuals to gain personalized insights into their genetic predispositions related to health conditions, disease risks, and lifestyle factors. With a focus on preventive healthcare and personalized wellness, health & wellness testing has gained immense traction in recent years. It offers individuals the opportunity to proactively manage their health, make informed lifestyle choices, and take preventive measures based on their genetic information. The segment's rapid growth is fueled by increasing awareness of personalized medicine, rising healthcare costs, and the growing importance of proactive health management.
Analysis By Application
The largest segment in the global direct-to-consumer genetic testing market is personal use. This segment caters to individuals who are keen to explore their genetic heritage, understand their ancestry, and gain insights into their genetic predispositions. Personal use genetic testing provides consumers with the opportunity to discover their genetic background, ethnicity, and potential genetic traits that could impact their health and wellness. Driven by the growing curiosity and desire for self-discovery, the personal use segment has experienced exponential growth. According to industry reports, the global personal use segment accounted for a substantial share of the overall market, with a market value of $XX billion in YY. The increasing popularity of genetic genealogy and the appeal of uncovering ancestral roots have been key drivers behind the growth of this segment.
The fastest-growing segment in the global direct-to-consumer genetic testing market is medical use. This segment focuses on the utilization of genetic testing for medical purposes, including identifying genetic markers associated with specific diseases or conditions, understanding drug metabolism, and guiding personalized treatment plans. Medical use genetic testing empowers individuals to make informed decisions about their health and enables healthcare professionals to deliver targeted interventions and therapies. With the advent of precision medicine and the growing emphasis on personalized healthcare, the medical use segment has witnessed remarkable expansion. Industry experts project a significant compound annual growth rate (CAGR) of Z% for the medical use segment over the coming years, driven by advancements in genomic research, increasing disease prevalence, and the integration of genetic testing into routine medical practices.
Global Direct-to-Consumer Genetic Testing Market By Test Type
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Direct-to-Consumer Genetic Testing Market Regional Insights
The dominating region in the global direct-to-consumer genetic testing market is North America. With its advanced healthcare infrastructure, strong consumer awareness, and a proactive approach toward genetic testing, North America holds the largest market share in this industry. The region boasts a significant number of key market players and has been at the forefront of technological advancements in genetic testing. For instance, companies like 23andMe and AncestryDNA have gained widespread popularity in North America, offering comprehensive genetic testing services to millions of customers. With a proactive regulatory framework and increasing consumer demand for personalized healthcare solutions, North America continues to drive the growth of the direct-to-consumer genetic testing market.
The fastest-growing region in the global direct-to-consumer genetic testing market is Asia-Pacific. This region is experiencing a surge in demand for genetic testing services, driven by factors such as a growing middle class, increasing healthcare spending, and rising awareness about the benefits of genetic testing. In countries like China and India, the market for direct-to-consumer genetic testing is witnessing exponential growth, with a multitude of companies entering the market to cater to the rising demand. For example, MyHeritage DNA and Mapmygenome have successfully expanded their operations in the Asia-Pacific region, offering genetic testing services and personalized health insights to a diverse customer base. As the adoption of genetic testing increases and regulatory frameworks become more accommodating, the Asia-Pacific region is expected to witness substantial market growth and emerge as a significant player in the global market.
Global Direct-to-Consumer Genetic Testing Market By Geography
- Largest
- Fastest
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Direct-to-Consumer Genetic Testing Market Dynamics
Drivers
Growing Consumer Interest in Personalized Healthcare
- There is a significant driver for the direct-to-consumer genetic testing market, fueled by the increasing consumer interest in personalized healthcare. People are becoming more proactive in managing their health and are seeking a deeper understanding of their genetic predispositions to make informed decisions regarding disease prevention, lifestyle choices, and personalized treatment options. For example, individuals may opt for genetic testing to assess their risk of developing hereditary conditions such as breast cancer or Alzheimer's disease, enabling them to take proactive measures for early detection or prevention.
Restraints
Regulatory and Ethical Concerns
- The direct-to-consumer genetic testing market faces regulatory and ethical challenges. The interpretation and communication of complex genetic information to consumers without the involvement of healthcare professionals can lead to potential misinterpretation or confusion. Concerns regarding the privacy and security of personal genetic data also arise, as the accessibility and commercialization of genetic information may lead to unauthorized access or misuse of sensitive information. Regulatory bodies are working to establish guidelines to ensure proper oversight and protection of consumers in the direct-to-consumer genetic testing space.
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Direct-to-Consumer Genetic Testing Market Competitive Landscape
The Global Direct-To-Consumer Genetic Testing Market features a highly competitive landscape with numerous key players vying for market share. Companies in this market focus on offering comprehensive genetic testing services and innovative solutions to cater to the increasing demand for personalized healthcare. Some of the prominent players in the market have established themselves as leaders in the direct-to-consumer genetic testing space, leveraging advanced technology, extensive genetic databases, and robust research capabilities. They compete on factors such as test accuracy, breadth of genetic information covered, pricing models, customer experience, and additional services like genetic counseling. Continuous research and development efforts, strategic partnerships, and expansion into new geographical regions are key strategies employed by these companies to maintain their competitive edge and drive innovation in the market.
Top Player’s Company Profile
- FamilyTreeDNA (US)
- Living DNA (UK)
- Helix (US)
- Color Genomics (US)
- Veritas Genetics (US)
- Orig3n (US)
- Pathway Genomics (US)
- Dante Labs (UK)
- Gene by Gene (US)
- Nebula Genomics (US)
- GeneSight (US)
- Counsyl (US)
- Invitae Corporation (US)
- Genomics England (UK)
- Kailos Genetics (US)
- African Ancestry (US)
- Toolbox Genomics (US)
Recent Development
- In February 2024, Panacea, the one-stop-shop for genetic health services making potentially life-saving testing accessible for consumers, announced its nationwide commercial availability, without needing to visit a doctor or receive approval from insurance.
- In July 2023, Quest Diagnostics, a US-based diagnostic information service provider, launched its first consumer-focused genetic test, Genetic Insights. The new service will help people understand their risk of developing inheritable medical conditions. The service will include personalized health reports and access to genetic counselling, a service not commonly offered with similar services.
- In June 2023, Veritas Genetics announced that it had entered into a partnership with the pharmaceutical company Pfizer. The partnership will focus on developing new genetic tests for the early detection of cancer.
Direct-to-Consumer Genetic Testing Key Market Trends
- Expansion of Genetic Testing Applications: The direct-to-consumer genetic testing market is witnessing a trend of expanding applications beyond ancestry and genealogy testing. Companies are increasingly offering tests that provide insights into health-related traits, carrier status for genetic disorders, pharmacogenomics, and wellness-related information. For instance, genetic tests are now available to determine an individual's response to certain medications, helping optimize drug selection and dosing.
Direct-to-Consumer Genetic Testing Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Test types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Direct-To-Consumer Genetic Testing Market analysis, the market is driven by factors such as the growing demand for personalized healthcare solutions, increasing awareness about genetic diseases and predispositions, and advancements in genetic testing technologies. The convenience and accessibility offered by direct-to-consumer genetic testing kits, coupled with the ability to uncover valuable insights about one's ancestry, health risks, and potential response to medications, are attracting a wide consumer base. However, the market also faces challenges such as concerns regarding data privacy and accuracy of results. Nevertheless, with ongoing technological advancements, expanding consumer awareness, and the potential for precision medicine, the global direct-to-consumer genetic testing market presents substantial opportunities for growth and innovation in the coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 1.55 billion |
| Market size value in 2031 | USD 11.22 billion |
| Growth Rate | 24.6% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Direct-to-Consumer Genetic Testing Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Direct-to-Consumer Genetic Testing Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Direct-to-Consumer Genetic Testing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Direct-to-Consumer Genetic Testing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Direct-to-Consumer Genetic Testing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Direct-to-Consumer Genetic Testing Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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