Disposable Incontinence Products Market Size, Share, Growth Analysis, By Product (Protective Incontinence Garments, Urine Bag), By Application, By Incontinence Type, By Disease, By Material, By Gender, By Region - Industry Forecast 2024-2031


Report ID: SQMIG35B2216 | Region: Global | Published Date: November, 2024
Pages: 161 |Tables: 67 |Figures: 68

Disposable Incontinence Products Market Insights

Global Disposable Incontinence Products Market size was valued at USD 12.4 billion in 2022 and is poised to grow from USD 13.33 billion in 2023 to USD 23.77 billion by 2031, growing at a CAGR of 7.50% during the forecast period (2024-2031).

Incontinence diseases are medical conditions caused by lack of muscle control on rectal or urinary track. Due to the lack of muscle control the patient does not have control over bowel or urine movement. This is a major health condition among the aging populations. In addition, nervous disorder, urinary tract infection, vaginal infections can cause incontinence disease even among younger population. Cause of incontinence disease can also be hospital acquired infection. Prolonged hospitalization and surgeries can lead to urinary tract infection which is a cause of incontinence.

Almost 10% of the global population suffers from incontinence. Moreover, increasing awareness has resulted in social acceptance of incontinence as a medical condition not only among senior citizens but also among the general population. Hence the demand for disposable incontinence products such as diapers, disposable underpants, and pads are growing steadily. Disposable incontinence products are considered as medical equipment. United States Food and Drug Administration categorized them under class 2 gastroenterology urology devices thus there are regulations regarding commercialization of disposable incontinence products. Higher percentage of women are affected by incontinence disease hence companies are launching gender and age specific disposable incontinence products which is expected to increase the product diversity and competition in the market.

Market snapshot - 2024-2031

Global Market Size

USD 12.4 billion

Largest Segment

Hospital

Fastest Growth

E-commerce

Growth Rate

7.50%

Global Disposable Incontinence Products Market ($ Bn)
Country Share for Europe Region (%)

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Disposable Incontinence Products Market Segmental Analysis

Global Disposable Incontinence Products Market is segmented by Product, Application, Incontinence Type, Disease, Material, Gender, Distribution Channel, End Use, and region. Based on Product, the market is segmented into Protective Incontinence Garments, Urine Bag, and Urinary Catheter. Based on Application, the market is segmented into Urine Incontinence, Fecal Incontinence, and Dual Incontinence. Based on Incontinence Type, the market is segmented into Stress, Urge, and Mixed, Others. Based on Disease, the market is segmented into Feminine Health, Chronic Disease, Benign Prostatic Hyperplasia, Bladder Cancer, Mental Disorders, and Others. Based on Material, the market is segmented into Plastic, Cotton fabrics, Super Absorbents, Latex, and Others. Based on Gender, the market is segmented into Male, and Female. Based on Distribution Channel the market is segmented into Retail Stores, E-commerce, and Others. Based on End Use, the market is segmented into Hospital, Ambulatory Surgical Centers, Nursing Facilities, Long Term Care Centers, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa. 

Analysis by Product

Based on product, the market is segmented into disposable diapers, disposable shields, disposable under pads, and disposable underwear. Disposable diapers dominate the disposable incontinence products market with the largest market revenue share. Disposable pads are the dominant product due to their higher availability and affordable cost. In terms of cost disposable diapers are the cheapest product category and have higher demand in hospitals and nursing homes. Patients suffering with incontinence issues who are admitted in the hospitals require more care hence the medical facilities are advised to change the disposable products of such patients every 2 to 4 hours. Hence the demand for disposable diapers is the highest in hospitals and other medical facilities.

Disposable underwear demand is expected to witness higher growth during the forecast period. Disposable underwear is more convenient among all age groups and gender as the patient does not face issues in terms of mobility to conduct daily activities. Super absorbent polymers are used to manufacture disposable incontinence products. Development in polymer technology has resulted in the use of superabsorbent polymers with higher absorption rate in woven products of different shapes and sizes. Disposable underwear can be worn below any clothing materials and the higher quality super absorbent polymer keeps the user’s skin dry for a longer period of time.

Analysis by Health Issue

The demand for disposable incontinence products is largest among patients suffering from chronic disease. Almost one fourth of the market demand for disposable incontinence products is from patients suffering from chronic diseases. Number of patients impacted with chronic diseases is on the rise and penetration rate of chronic diseases such as diabetes, kidney disorder, sclerosis, Alzheimer’s disease and Parkinsons disease is also growing due to poor lifestyle. Chronic diseases require prolonged hospitalization leading to hospital acquired infections. While in cases of Parkinson disease and Alzheimer’s the patient loses control over bowel and bladder movement. Hence the demand for disposable incontinence products among patients suffering from chronic disease is expected to remain high.

The demand for disposable incontinence products for feminine health is expected to grow the fastest during the forecast period. As medical associations almost one third of the female population globally suffers from incontinence issue. Urinary tract infections and vaginal track infections are some of the major causes of incontinence among the younger female population. Among other factors obesity and diabetes are triggering higher number of women getting detected with urinary tract infection. According to the American Medical Association almost 10% of the female population are detected with urinary tract infection every year. In addition, women have higher chances of obesity if not effectively controlled, with almost 51% of the world population to be obese by 2035 according to World Obesity Foundation.

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Disposable Incontinence Products Market Regional Insights

Europe is dominating the Disposable Incontinence Products market due to affordable healthcare facilities and widespread awareness. Large number of developed European countries such as UK, Germany, and Netherlands offer free medical treatment to its citizens, or the citizens are covered under free government medical insurance. As a result, hospitalization rate among older patients and patients suffering with chronic disease is significantly high resulting in substantial demand for disposable incontinence products in Europe. Disposable incontinence products are considered as medical equipment and in Europe the government regulates the prices of medical supplies and equipment. As a result, disposable incontinence products are more affordable to the common citizen.

Demand for disposable incontinence products is growing the fastest in the Asia Pacific region. The ageing population in Asia Pacific is on the rise. Aging population in Japan and South Korea is significantly high. Population across the Asia Pacific region, which was once known for its young population, is aging rapidly. According to Asian Development Bank, aging population (above 60 years old) in Asia is expected to more than double from 630 million in 2020 to 1.3 billion by 2050. Since target customer of disposable incontinence products is predominantly older people, growth in the ageing population is expected to boost the market demand.

Global Disposable Incontinence Products Market By Geography
  • Largest
  • Fastest

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Disposable Incontinence Products Market Dynamics

Drivers

  • Rise in Chronic Disease Prevalence

Globalization has caused a connected world where people are working round the clock. Longer working hours, sedentary lifestyle and stress are growing among the younger population. Increasing consumption of junk food, growing number of smokers and increase in alcohol consumption have resulted in prevalence of chronic disease. Chronic disease is a major contributing factor for incontinence cases just fueling the demand for disposable incontinence products.

  • Increasing Aging Population

The global population is aging exponentially. Higher life expectancy and declining birth rate are the two contributing factors behind the rising aging population. According to the World Health organization, two thirds of the global population is expected to be more than 60 years old by 2050. The percentage of population affected with incontinence conditions is expected to increase with the growing number of aging people thus augmenting the demand for disposable incontinence products.

Restraints

  • Strengthening Regulation

Global healthcare agencies such as the World Health Organization have been suggesting countries strengthen regulations related to medical equipment. Post pandemic several developed and developing economies are strengthening healthcare and MedTech regulations in their respective companies. Adhering to Government guidelines in terms of safety standards and material safety has pushed up the cost of production making disposable incontinence products less affordable.

  • Social Stigma Associated with Incontinence Conditions

There is a social stigma associated with incontinence conditions in many parts of the world due to lack of awareness. Some of the underling factors of incontinence besides old age such as personal hygiene, feminine hygiene, mental wellbeing are also less preferred topic of conversations in many parts of the world. This is expected to be a major restraint for the market penetration of disposable incontinence products.

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Disposable Incontinence Products Market Competitive Landscape

The market players in the global Disposable Incontinence Products market are witnessing significant competition due to the presence of both large global players and regional companies. There are large number of startups and small regional players entering the market as the barriers for new entrants are not that strict. Major players are expected to engage in a higher degree of mergers and acquisitions to maintain the market edge.

Top Player’s Company Profile

  • Procter & Gamble Co. (US) 
  • Essity AB (Sweden) 
  • Unicharm Corporation (Japan) 
  • Cardinal Health, Inc. (US) 
  • Medtronic plc (Ireland) 
  • Coloplast Ltd. (Denmark) 
  • Unicharm Corporation (Japan) 
  • Paul Hartmann AG (Germany) 
  • First Quality Enterprises (US) 
  • CIVCO Medical Solutions (US) 
  • Pigeon Corporation (Japan) 
  • Edgewell Personal Care Company (US) 
  • Hygieia Healthcare (India) 
  • Invacare Corporation (US) 
  • Smartsorb Technologies (US) 
  • Hartmann USA (US) 
  • Karex Berhad (Malaysia) 
  • Seni (Torpol, Poland) 
  • Apex Medical Corp. (Wellell) (Taiwan) 
  • Proven Healthcare (US)

Recent Developments

  • First Quality Enterprises launched MaxSorb + Zone in April 2022. MaxSorb + Zone is a premium pad for bladder control which has a higher absorption rate.
  • Kimberly-Clark announced the launch of Poise Ultra-Thin Pads in April 2022. The ultra-thin pads are made of high-quality super-absorbents and the wings increases the surface area of the pads specifically targeted for women.
  • Attindas Hygiene Partners developed and launch invisible disposable incontinence underwear for adults in September 2022. This product is invisible and can be worn easily below any clothing material, yet the company claims it to be 100% leak free.

Disposable Incontinence Products Key Market Trends

  • Ease of Availability: Growing awareness of incontinent medical conditions, widespread usage and growing competition among companies has increased the ease of availability. Although the disposable incontinence products are category 2 medical equipment, they are widely available not only in over the counter stores but also in department stores.
  • Technological Developments and Innovation: There is growing diversity in the disposable incontinence products market in terms of product portfolio and design. Development in polymer technology and increasing availability of ultrathin super-absorbable polymer with higher degree of absorption is helping the companies come up with wider product offerings for both genders and all age groups.

Disposable Incontinence Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, the global disposable incontinence products market is extremely opportunistic and competitive due to the changing consumer trends towards incontinence products and hygiene standards. Furthermore, manufacturers are also finding disposable incontinence products as a low entry barrier, low investment product with higher profit margin. Growing awareness fueled by the rising aging population and increase in number of incontinence conditions is promoting the usage of disposable incontinence products.

Report Metric Details
Market size value in 2022 USD 12.4 billion
Market size value in 2031 USD 23.77 billion
Growth Rate 7.50%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Protective Incontinence Garments, Urine Bag (Leg Urine Bag, Bedside Urine Bag), Urinary Catheter
  • Application
    • Urine Incontinence, Fecal Incontinence, Dual Incontinence
  • Incontinence Type
    • Stress, Urge, Mixed, Others
  • Disease
    • Feminine Health (Pregnancy and Childbirth, Menopause, Hysterectomy, Others), Chronic Disease, Benign Prostatic Hyperplasia, Bladder Cancer, Mental Disorders, Others
  • Material
    • Plastic, Cotton fabrics, Super Absorbents, Latex, Others
  • Gender
    • Male, Female
  • Distribution Channel
    • Retail Stores, E-commerce, Others
  • End-use
    • Hospital, Ambulatory Surgical Centers, Nursing Facilities, Long Term Care Centers, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Procter & Gamble Co. (US) 
  • Essity AB (Sweden) 
  • Unicharm Corporation (Japan) 
  • Cardinal Health, Inc. (US) 
  • Medtronic plc (Ireland) 
  • Coloplast Ltd. (Denmark) 
  • Unicharm Corporation (Japan) 
  • Paul Hartmann AG (Germany) 
  • First Quality Enterprises (US) 
  • CIVCO Medical Solutions (US) 
  • Pigeon Corporation (Japan) 
  • Edgewell Personal Care Company (US) 
  • Hygieia Healthcare (India) 
  • Invacare Corporation (US) 
  • Smartsorb Technologies (US) 
  • Hartmann USA (US) 
  • Karex Berhad (Malaysia) 
  • Seni (Torpol, Poland) 
  • Apex Medical Corp. (Wellell) (Taiwan) 
  • Proven Healthcare (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Disposable Incontinence Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Disposable Incontinence Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Disposable Incontinence Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Disposable Incontinence Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Disposable Incontinence Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Disposable Incontinence Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Disposable Incontinence Products Market size was valued at USD 12.4 billion in 2022 and is poised to grow from USD 13.33 billion in 2023 to USD 23.77 billion by 2031, growing at a CAGR of 7.50% during the forecast period (2024-2031).

The market players in the global Disposable Incontinence Products market are witnessing significant competition due to the presence of both large global players and regional companies. There are large number of startups and small regional players entering the market as the barriers for new entrants are not that strict. Major players are expected to engage in a higher degree of mergers and acquisitions to maintain the market edge. 'Procter & Gamble Co. (US) ', 'Essity AB (Sweden) ', 'Unicharm Corporation (Japan) ', 'Cardinal Health, Inc. (US) ', 'Medtronic plc (Ireland) ', 'Coloplast Ltd. (Denmark) ', 'Unicharm Corporation (Japan) ', 'Paul Hartmann AG (Germany) ', 'First Quality Enterprises (US) ', 'CIVCO Medical Solutions (US) ', 'Pigeon Corporation (Japan) ', 'Edgewell Personal Care Company (US) ', 'Hygieia Healthcare (India) ', 'Invacare Corporation (US) ', 'Smartsorb Technologies (US) ', 'Hartmann USA (US) ', 'Karex Berhad (Malaysia) ', 'Seni (Torpol, Poland) ', 'Apex Medical Corp. (Wellell) (Taiwan) ', 'Proven Healthcare (US)'

Rise in Chronic Disease Prevalence

Ease of Availability: Growing awareness of incontinent medical conditions, widespread usage and growing competition among companies has increased the ease of availability. Although the disposable incontinence products are category 2 medical equipment, they are widely available not only in over the counter stores but also in department stores.

Europe is dominating the Disposable Incontinence Products market due to affordable healthcare facilities and widespread awareness. Large number of developed European countries such as UK, Germany, and Netherlands offer free medical treatment to its citizens, or the citizens are covered under free government medical insurance. As a result, hospitalization rate among older patients and patients suffering with chronic disease is significantly high resulting in substantial demand for disposable incontinence products in Europe. Disposable incontinence products are considered as medical equipment and in Europe the government regulates the prices of medical supplies and equipment. As a result, disposable incontinence products are more affordable to the common citizen.

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Disposable Incontinence Products Market

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