E-Commerce Fashion Accessories Market Size, Share, Growth Analysis, By Product Type(Watches & Jewelry, Luggage & Bags, Others), By Distribution Channels(Online Retailers, Brand Websites, Specialty Stores and Others), By Region - Industry Forecast 2025-2032


Report ID: SQMIG25Z2012 | Region: Global | Published Date: April, 2024
Pages: 223 |Tables: 63 |Figures: 77

E-Commerce Fashion Accessories Market Insights

E-Commerce Fashion Accessories Market size was valued at USD 240.18 Billion in 2023 and is poised to grow from USD 275.01 Billion in 2024 to USD 812.41 Billion by 2032, growing at a CAGR of 14.5% during the forecast period (2025-2032).

E-commerce offers a useful purchasing experience by giving customers access to knowledge about the worldwide market, which enables them to assess various aspects of accessories that are driving uptake and usage. Moreover, the industry is expanding as a result of rising internet usage, eCommerce, and social media, as well as rising smartphone adoption. To increase their market share in the targeted market sectors, businesses are primarily concentrating on creating very comfortable, application-specific fashion accessories. For instance, Nike Inc. utilised cutting-edge sneaker technology of the split toe in their conventional shoe design in Paris to create unique sneakers in their ISPA product line in August 2021.

The market for various fashion accessories, including apparel, footwear, eyeglasses, jewellery, and other items, is mostly being driven by rising consumer desire for high-end, fashionable wearable products. Also, expanding clothes and accessory retailers' infrastructure facilities contribute significantly to the growth of the market for fashion accessories.

According to estimated data provided by the U.S. Department of Commerce, there were 17,403 apparel and accessory retailers in the country as of July 2021, up from 15,564 the month before. The market for those items is referred to as the eCommerce fashion accessories market. Fashion accessories are a variety of stylish and wearable items that are conveniently available on e-Commerce and assist any individual in achieving a statement to their fashion that complements their fashion statement as per their necessity, requirement, and taste. Customers benefit greatly from the market because it makes it easy for them to rapidly identify products that meet their needs and requirements by using the available filter system.

US E-Commerce Fashion Accessories Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 209.76 billion

Largest Segment

Watch & Jewelry

Fastest Growth

Luggage & Bags

Growth Rate

14.5% CAGR

Global E-Commerce Fashion Accessories Market ($ Bn)
Country Share for Asia Pacific Region(%)

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E-Commerce Fashion Accessories Market Segmental Analysis

Global E-Commerce Fashion Accessories Market is segmented on the basis of product type, distribution channels and region. By product type, the market is segmented into watches & jewellry, luggage & bags, and others. By distribution channels, the market is segmented into online retailers, brand websites, specialty stores, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

E-Commerce Fashion Accessories Market Analysis by Product

In 2021, the watches and jewellery segment had a market share of more than 40% and was expected to grow at a CAGR of 15.2%. A variety of timepieces and jewellery are included in the watches and jewelry category. Both fine jewellery and fashion jewellery are made of precious metals such as silver, gold, titanium, and others. Young users of eCommerce frequently purchase watches and jewellery since it makes shopping easier for individuals who are price-conscious.

The category for bags and baggage is anticipated to grow at the 2nd-highest CAGR, or 14.7%. Several sorts of bags, including wallets, briefcases, and suitcases, are included in the section for luggage and bags. Younger people are increasingly using baggage and bags, and they have started to consider them essential. A new product's development, increased consumer awareness of new items, and rising investments in baggage and bag technology are all factors in the market's expansion.

E-Commerce Fashion Accessories Market Analysis by Distribution Channels

The CAGR percentage for the online retailer's segment may vary depending on the specific category of fashion accessories and the region, but it is generally expected to be in the range of 15% or higher. The fastest growing segments within online retailers are likely to be fashion accessories such as jewelry, handbags, and watches, which are popular among online shoppers. Online retailers, including e-commerce websites and online marketplaces, have been the dominant distribution channels for the e-commerce fashion accessories markets.

The CAGR percentage for brand websites may also vary, but it is generally expected to be in the range of 14.4% or higher. The fastest growing segments within brand websites may vary depending on the brand's focus and product offerings, but categories such as jewelry, handbags, and watches are likely to be prominent. Many fashion accessory brands have their own online stores (brand websites) as a direct-to-consumer channel. These brand websites provide a platform for brands to showcase their products, offer exclusive deals, and build customer loyalty.

Global E-Commerce Fashion Accessories Market Size By Product Type

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E-Commerce Fashion Accessories Market Regional Insights

With a projected CAGR of 16.2%, the Asia Pacific region is expected to grow its revenue share of the global market to over 50% in 2021. The region's most powerful and rapidly expanding nation was China. The market's rise is being aided by rising mobile usage and rising internet penetration. New emerging business channels and models are the other factors influencing market growth. A further significant aspect boosting market expansion is the population's rising disposable income. As a result of the aforementioned variables, the Asia Pacific market is in high demand and generates a greater amount of money.

With a revenue share of over 20% in 2021, Europe was the second-largest region by far, and it is anticipated that during the projected period, it will expand at a significant CAGR. The increasing amount of money people are spending on fashion accessories through eCommerce is credited with driving the region's growth. The rising propensity of customers for eCommerce, which is fueling the growth of the sector, can also be credited with the region's rise.

Global E-Commerce Fashion Accessories Market Size By Region
  • Largest
  • Fastest

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E-Commerce Fashion Accessories Market Dynamics

E-Commerce Fashion Accessories Market Drivers

Increasing E-Commerce Penetration to Bolster Market Growth

  • The global e-commerce fashion accessories market is driven by the growing adoption of e-commerce platforms worldwide. The convenience of online shopping, easy access to a wide range of products, and the ability to compare prices and reviews online have fueled the demand for fashion accessories through e-commerce channels.
  • Increasing fashion consciousness among consumers, particularly among the millennial and Gen Z demographics, is driving the demand for fashion accessories. Consumers are increasingly seeking unique and trendy fashion accessories to complement their outfits and express their personal style.

E-Commerce Fashion Accessories Market Restraints

Security and Privacy Concerns to Hinder Market Growth

  • Security and privacy concerns related to online transactions, data breaches, and online frauds can impact consumer confidence in purchasing fashion accessories online. This can hinder the growth of the e-commerce fashion accessories market, particularly among consumers who are cautious about sharing their personal information online.

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E-Commerce Fashion Accessories Market Competitive Landscape

The existence of both new and existing firms defines the global market. To capture the largest share of the market, the majority of the major companies in the eCommerce fashion accessory space are utilising a variety of strategies, including mergers, alliances, partnerships, and the creation and introduction of new systems.

E-Commerce Fashion Accessories Market Top Player’s Company Profiles

  • Farfetch Limited (United Kingdom)
  • Alibaba Group Holding Limited (China)
  • Nordstrom Inc. (United States)
  • Boohoo Group plc (United Kingdom)
  • Net-a-Porter Group Ltd. (United Kingdom)
  • YOOX NET-A-PORTER GROUP (Italy)
  • JD.com, Inc. (China)
  • H&M Hennes & Mauritz AB (Sweden)
  • SSENSE (Canada)
  • Revolve Group, Inc. (United States)
  • Shopbop (United States)
  • Moda Operandi (United States)
  • Mytheresa (Germany)
  • LuisaViaRoma (Italy)
  • The RealReal, Inc. (United States)
  • Gilt Groupe (United States)
  • MATCHESFASHION (United Kingdom)
  • Saks Fifth Avenue (United States)
  • Shopbop (United States)

E-Commerce Fashion Accessories Market Recent Developments

  • In February 2024, ace turtle announced the introduction of Dockers, the renowned lifestyle apparel brand, in India. The first retail store, situated in Delhi's Pacific Mall, offers a vibrant shopping experience, embodying the Californian spirit. The launch preceded the opening of a dedicated e-commerce website next week, facilitating convenient online shopping across India. 
  • In February 2024, Fashion accessories brand Accessorize London partnered with Gurugram-based e-commerce enablement SaaS platform Unicommerce. 
  • In January 2024, Salty, a Direct-to-Consumer (D2C) brand targeting Gen Z and the generation next, announced the successful closure of its Seed funding round, raising a sum of INR 5.4 Crore. The funding was led by prominent investors All in Capital and Anicut Capital, with strategic participation from Suashish Diamonds, JK Group, and other notable angel investors.

E-Commerce Fashion Accessories Key Market Trends

  • AR and VR technologies are being used to enhance the online shopping experience for fashion accessories. Virtual try-on tools, 3D product visualization, and interactive virtual shopping experiences are becoming popular, allowing consumers to virtually try on fashion accessories and make more informed purchasing decisions.

E-Commerce Fashion Accessories Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analyses, the global e-commerce fashion accessories market has been experiencing significant growth in recent years, driven by various factors such as increasing consumer preference for online shopping, growing penetration of smartphones and internet, expanding middle-class population, and changing fashion trends. The market has witnessed a rapid transformation with the adoption of e-commerce platforms for purchasing fashion accessories such as bags, jewelry, belts, hats, sunglasses, and watches. Consumers are becoming more conscious about the environmental impact and labor practices involved in the production of fashion accessories and are opting for brands that prioritize sustainability and social responsibility. North America and Europe are currently dominant regions, while Asia Pacific is expected to be the fastest growing region in the coming years. Personalization, sustainability, and dominance of online marketplaces are key trends in the market, while competition, counterfeit products, and logistics challenges are notable restraints. The global e-commerce fashion accessories market is experiencing significant growth driven by changing consumer preferences, technological advancements, and evolving fashion trends.

Report Metric Details
Market size value in 2023 USD 209.76 billion
Market size value in 2031 USD 709.53 billion
Growth Rate 14.5%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Watches & Jewelry, Luggage & Bags, Others
  • Distribution Channels
    • Online Retailers, Brand Websites, Specialty Stores and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Farfetch Limited (United Kingdom)
  • Alibaba Group Holding Limited (China)
  • Nordstrom Inc. (United States)
  • Boohoo Group plc (United Kingdom)
  • Net-a-Porter Group Ltd. (United Kingdom)
  • YOOX NET-A-PORTER GROUP (Italy)
  • JD.com, Inc. (China)
  • H&M Hennes & Mauritz AB (Sweden)
  • SSENSE (Canada)
  • Revolve Group, Inc. (United States)
  • Shopbop (United States)
  • Moda Operandi (United States)
  • Mytheresa (Germany)
  • LuisaViaRoma (Italy)
  • The RealReal, Inc. (United States)
  • Gilt Groupe (United States)
  • MATCHESFASHION (United Kingdom)
  • Saks Fifth Avenue (United States)
  • Shopbop (United States)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on E-Commerce Fashion Accessories Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on E-Commerce Fashion Accessories Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the E-Commerce Fashion Accessories Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the E-Commerce Fashion Accessories Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the E-Commerce Fashion Accessories Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the E-Commerce Fashion Accessories Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

E-Commerce Fashion Accessories Market size was valued at USD 209.76 billion in 2022 and is poised to grow from USD 240.18 billion in 2023 to USD 709.53 billion by 2031, at a CAGR of 14.5% during the forecast period (2024-2031).

The existence of both new and existing firms defines the market. To capture the largest share of the market, the majority of the major companies in the eCommerce fashion accessory space are utilising a variety of strategies, including mergers, alliances, partnerships, and the creation and introduction of new systems. 'Amazon Inc. (United States)', 'ASOS plc (United Kingdom)', 'Zalando SE (Germany)', 'Farfetch Limited (United Kingdom)', 'Alibaba Group Holding Limited (China)', 'Nordstrom Inc. (United States)', 'Boohoo Group plc (United Kingdom)', 'Net-a-Porter Group Ltd. (United Kingdom)', 'YOOX NET-A-PORTER GROUP (Italy)', 'JD.com, Inc. (China)', 'H&M Hennes & Mauritz AB (Sweden)', 'SSENSE (Canada)', 'Revolve Group, Inc. (United States)', 'Shopbop (United States)', 'Moda Operandi (United States)', 'Mytheresa (Germany)', 'LuisaViaRoma (Italy)', 'The RealReal, Inc. (United States)', 'Gilt Groupe (United States)', 'MATCHESFASHION (United Kingdom)', 'Saks Fifth Avenue (United States)', 'Shopbop (United States)'

The e-commerce fashion accessories market is driven by the growing adoption of e-commerce platforms worldwide. The convenience of online shopping, easy access to a wide range of products, and the ability to compare prices and reviews online have fueled the demand for fashion accessories through e-commerce channels.

AR and VR technologies are being used to enhance the online shopping experience for fashion accessories. Virtual try-on tools, 3D product visualization, and interactive virtual shopping experiences are becoming popular, allowing consumers to virtually try on fashion accessories and make more informed purchasing decisions.

With a projected CAGR of 16.2%, the Asia Pacific region is expected to grow its revenue share of the market to over 50% in 2021. The region's most powerful and rapidly expanding nation was China. The market's rise is being aided by rising mobile usage and rising internet penetration. New emerging business channels and models are the other factors influencing market growth. A further significant aspect boosting market expansion is the population's rising disposable income. As a result of the aforementioned variables, the Asia Pacific market is in high demand and generates a greater amount of money.

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E-Commerce Fashion Accessories Market

Report ID: SQMIG25Z2012

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