E-commerce Software Market Size, Share, Growth Analysis, By Deployment Type(On-premises, Cloud-based), By Organization Size(Small and Medium-sized Enterprises (SMEs), Large Enterprises), By Region - Industry Forecast 2025-2032


Report ID: SQMIG45A2116 | Region: Global | Published Date: April, 2024
Pages: 197 |Tables: 61 |Figures: 74

E-commerce Software Market Insights

E-commerce Software Market size was valued at USD 5.84 Billion in 2023 and is poised to grow from USD 7.09 Billion in 2024 to USD 33.29 Billion by 2032, growing at a CAGR of 21.32% during the forecast period (2025-2032).

The Global E-commerce Software Market is a thriving industry that has revolutionized the way we share and present information. The e-commerce software market has emerged as a critical component in the success of online businesses, providing a wide range of functionalities to enhance customer experiences, streamline operations, and drive revenue growth.

The e-commerce software market has experienced substantial growth in recent years, driven by several key factors. One of the primary drivers is the increasing adoption of online shopping by consumers worldwide. The convenience, accessibility, and extensive product offerings provided by e-commerce platforms have transformed the retail industry. As a result, businesses are investing heavily in e-commerce software to establish a robust online presence and effectively cater to their customers' evolving needs.

Furthermore, the proliferation of smartphones and the widespread availability of high-speed internet have significantly contributed to the growth of the e-commerce software market. Mobile commerce, or m-commerce, has gained immense popularity, allowing consumers to shop anytime and anywhere. E-commerce software providers have adapted to this trend by offering mobile-friendly platforms and seamless user experiences across various devices. The retail industry has been at the forefront of e-commerce adoption.

E-commerce software enables automotive businesses to showcase their inventory, manage test drives, and provide a seamless online buying experience. The electronics sector has experienced a surge in online sales, driven by the increasing demand for gadgets and appliances. E-commerce software allows electronics retailers to showcase their product range, provide detailed specifications, and manage logistics efficiently.

Key trends in the market expansion are the increasing number of online retailers and online/virtual marketplaces throughout the world. Furthermore, small enterprises and e-commerce organizations are moving their attention to the use of innovative solutions such as e-commerce software. This is primarily for efficient and effective control and management of processes and activities. Furthermore, the increased importance of grocery shops, brick-and-mortar retailers, and start-up enterprises in digitalization is fueling the expansion of the e-commerce software industry.

US E-commerce Software Market is poised to grow at sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 4.82 Billion

Largest Segment

Cloud-based

Fastest Growth

Cloud-based

Growth Rate

21.32% CAGR

Global E-Commerce Software Market ($ Bn)
Country Share for North America Region (%)

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E-commerce Software Market Segmental Analysis

Global E-commerce Software Market is segmented on the basis of deployment type, organization size, end user industry, and region. By deployment type, the market is segmented into on-premises, cloud-based. By organization size, the market is segmented into consumer small and medium-sized enterprises (smes), large enterprises. By end user, the market is segmented into retail and consumer goods, automotive, electronics, healthcare, others. By Region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

E-commerce Software Market Analysis By Deployment Type

In The Global E-commerce Software Market, the largest segment within the e-commerce software market based on deployment type is the cloud-based deployment model, while the fastest-growing segment is also the cloud-based deployment model. Both of these segments have experienced significant growth and adoption in recent years. The cloud-based deployment model has emerged as the largest segment due to its numerous advantages. It offers unparalleled scalability and flexibility, allowing businesses to easily scale their operations based on demand without significant infrastructure investments. The accessibility of cloud-based deployment enables remote management and collaboration, while integration capabilities with third-party applications enhance functionalities such as customer relationship management (CRM) and inventory management. These advantages have propelled cloud-based deployment to become the largest market segment in the e-commerce software market. Additionally, the cloud-based deployment model is the fastest-growing segment due to various factors.

The increased adoption by SMEs seeking cost-effective and scalable solutions has fueled its growth. The evolving market dynamics, where businesses prioritize online sales channels and digital transformation, align well with cloud-based deployment capabilities. Technological advancements in cloud computing, including improved network infrastructure, enhanced security measures, and advanced analytics, have made cloud-based solutions more robust and reliable, driving their rapid adoption. Furthermore, the flexibility and innovation offered by cloud-based deployment have allowed businesses to experiment with new business models and rapidly launch new products or services.

E-commerce Software Market Analysis By End User

The largest segment within the e-commerce software market based on the end-user industry is the retail sector. This dominance can be attributed to several key factors. Firstly, the retail industry has experienced a significant shift towards online channels as consumers increasingly prefer the convenience of shopping online. Secondly, retailers are adopting omni-channel strategies to integrate their online and offline sales channels, providing customers with a unified shopping experience. E-commerce software plays a critical role in enabling seamless integration between physical stores, websites, mobile apps, and other digital platforms, allowing retailers to engage customers across multiple touchpoints.

On the other hand, the fastest-growing segment within the e-commerce software market based on the end-user industry is the healthcare sector. This rapid growth can be attributed to several factors. Firstly, the healthcare industry is undergoing a significant digital transformation, with a focus on enhancing patient experiences, improving access to healthcare services, and optimizing operational efficiency. Secondly, the growth of e-commerce in the pharmaceutical industry has accelerated the adoption of e-commerce software in the healthcare sector. Factors such as increased online purchasing of over-the-counter drugs, the need for home delivery of medications, and the rise of e-pharmacies have contributed to this trend.

Global E-Commerce Software Market By Deployment Type

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E-commerce Software Market Regional Insights

North America holds the largest market share within the e-commerce software market due to several key factors. Firstly, the region is home to major e-commerce giants, such as Amazon, eBay, and Walmart, who have played a pivotal role in shaping the e-commerce landscape. These companies have set high standards for online shopping experiences, leading to increased adoption of e-commerce software solutions by businesses across various industries. Secondly, North America has a well-established digital infrastructure and high internet penetration rates, enabling seamless online transactions and a robust e-commerce ecosystem. The region's advanced logistics and supply chain networks further facilitate efficient order fulfillment and delivery.

On the other hand, Asia Pacific is the fastest-growing region within the e-commerce software market, driven by several factors. Firstly, the region has a rapidly expanding population and a rising middle class, leading to increased consumer spending and demand for online shopping. Countries like China, India, and South Korea are witnessing a significant shift towards online retail, with consumers increasingly embracing e-commerce platforms and mobile shopping apps. This trend has created a fertile ground for the adoption of e-commerce software solutions by businesses. Secondly, Asia Pacific has seen substantial investment in digital infrastructure and the expansion of internet connectivity, allowing more people to access online platforms and engage in e-commerce activities.

Global E-Commerce Software Market By Region
  • Largest
  • Fastest

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E-commerce Software Market Dynamics

E-commerce Software Market Drivers

Increasing Internet Penetration and Smartphone Adoption

  • As more people gain access to the internet and own smartphones, the potential customer base for e-commerce expands significantly. With the convenience of online shopping and the ability to make purchases anytime and anywhere, consumers are increasingly embracing e-commerce platforms and mobile shopping apps.

E-commerce Software Market Restraints

Security and Privacy Concerns

  • With the increasing volume of online transactions and the exchange of sensitive personal and financial information, consumers and businesses alike are becoming more cautious about potential cybersecurity threats and data breaches. High-profile security incidents and data breaches in the past have eroded trust and raised concerns about the safety of online transactions. As a result, businesses face the challenge of assuring customers that their personal information is secure and protected.

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E-commerce Software Market Competitive Landscape

The Global E-commerce Software Market features a highly competitive landscape with the presence of several key players. Some of the prominent players in the market focus on product innovation and technological advancements to gain a competitive edge. They invest significantly in research and development to introduce new features and functionalities in their E-commerce Software solutions. Additionally, strategic partnerships, collaborations, and acquisitions are common strategies employed by these players to expand their market presence and enhance their product portfolios. With the growing demand for E-commerce Software solutions, the competition among these players intensifies, leading to continuous advancements and improvements in the market offerings.

E-commerce Software Market: Top Player’s Company Profiles

  • WooCommerce (US)
  • Magento (US)
  • BigCommerce Holdings, Inc. (US)
  • Salesforce.com, Inc. (US)
  • SAP SE (Germany)
  • Oracle Corporation (US)
  • Adobe Inc. (US)
  • Shopify Plus (Canada)
  • Square, Inc. (US)
  • Wix.com Ltd. (Israel)
  • Volusion, LLC (US)
  • PrestaShop (France)
  • Squarespace, Inc. (US)
  • 3dcart (US)
  • Weebly, Inc. (US)
  • Lightspeed POS Inc. (Canada)
  • OpenCart (Hong Kong)
  • WooCommerce (Automattic Inc.) (US)

E-commerce Software Market Recent Developments

  • In February 2024, Vedanta Aluminium launched an e-commerce platform for facilitating the sale of primary aluminium products. This -commerce platform will provide buyers with just-in-time delivery, real-time AI-based price discovery, and end-to-end visibility of their purchase, from order placement to delivery.

  • In November 2023, Ajio launches D2C content-driven interactive e-commerce platform Ajiogram.

  • In April 2023, Reliance Retail Limited (RRVL) announced the launch of omni-channel beauty retail platform Tira with an aim to offer seamless and personalized shopping experience to beauty enthusiasts across the country.

E-commerce Software Key Market Trends

  • Increasing demand at door step services: The growing demand for doorstep services is a key driver behind the rapid growth of e-commerce. With the increasing pace of life and busy schedules, consumers are seeking convenience and time-saving solutions. Doorstep services offered by e-commerce platforms cater to this demand by providing a seamless shopping experience that eliminates the need for physical store visits. E-commerce platforms offer a wide range of products, from groceries to electronics, allowing consumers to fulfill their shopping needs from the comfort of their homes.

E-commerce Software Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analyses, The E-commerce Software market is experiencing remarkable growth and holds immense future potential. The increasing adoption of online shopping, driven by factors such as convenience, wider product availability, and competitive pricing, is a significant driving force behind the market's expansion. The retail sector remains the largest segment, benefiting from the shift towards online channels and the adoption of omni-channel strategies. However, the healthcare sector is emerging as the fastest-growing segment, fueled by the digital transformation of the industry, the rise of e-pharmacies, and the need for online healthcare services. In terms of market dominance. The integration of these technologies into e-commerce software will enhance personalized customer experiences, improve supply chain efficiency, and enable innovative marketing strategies. Moreover, the continued growth of mobile commerce and the increasing adoption of mobile payment solutions are expected to further fuel market growth. With these developments, the e-commerce software market is poised for a promising future, offering significant opportunities for businesses to thrive in the digital economy.

Report Metric Details
Market size value in 2023 USD 4.82 Billion
Market size value in 2031 USD 27.44 Billion
Growth Rate 21.32%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Deployment Type
    • On-premises, Cloud-based
  • Organization Size
    • Small and Medium-sized Enterprises (SMEs), Large Enterprises
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • WooCommerce (US)
  • Magento (US)
  • BigCommerce Holdings, Inc. (US)
  • Salesforce.com, Inc. (US)
  • SAP SE (Germany)
  • Oracle Corporation (US)
  • Adobe Inc. (US)
  • Shopify Plus (Canada)
  • Square, Inc. (US)
  • Wix.com Ltd. (Israel)
  • Volusion, LLC (US)
  • PrestaShop (France)
  • Squarespace, Inc. (US)
  • 3dcart (US)
  • Weebly, Inc. (US)
  • Lightspeed POS Inc. (Canada)
  • OpenCart (Hong Kong)
  • WooCommerce (Automattic Inc.) (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on E-commerce Software Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on E-commerce Software Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the E-commerce Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the E-commerce Software Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the E-commerce Software Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the E-commerce Software Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

E-commerce Software Market size was valued at USD 4.82 Billion in 2022 and is poised to grow from USD 5.84 Billion in 2023 to USD 27.44 Billion by 2031, at a CAGR of 21.32% during the forecast period (2024-2031).

The E-commerce Software Market features a highly competitive landscape with the presence of several key players. Some of the prominent players in the market focus on product innovation and technological advancements to gain a competitive edge. They invest significantly in research and development to introduce new features and functionalities in their E-commerce Software solutions. Additionally, strategic partnerships, collaborations, and acquisitions are common strategies employed by these players to expand their market presence and enhance their product portfolios. With the growing demand for E-commerce Software solutions, the competition among these players intensifies, leading to continuous advancements and improvements in the market offerings. 'Shopify Inc. (Canada)', 'WooCommerce (US)', 'Magento (US)', 'BigCommerce Holdings, Inc. (US)', 'Salesforce.com, Inc. (US)', 'SAP SE (Germany)', 'Oracle Corporation (US)', 'Adobe Inc. (US)', 'Shopify Plus (Canada)', 'Square, Inc. (US)', 'Wix.com Ltd. (Israel)', 'Volusion, LLC (US)', 'PrestaShop (France)', 'Squarespace, Inc. (US)', '3dcart (US)', 'Weebly, Inc. (US)', 'Lightspeed POS Inc. (Canada)', 'OpenCart (Hong Kong)', 'WooCommerce (Automattic Inc.) (US)'

As more people gain access to the internet and own smartphones, the potential customer base for e-commerce expands significantly. With the convenience of online shopping and the ability to make purchases anytime and anywhere, consumers are increasingly embracing e-commerce platforms and mobile shopping apps.

Increasing demand at door step services: The growing demand for doorstep services is a key driver behind the rapid growth of e-commerce. With the increasing pace of life and busy schedules, consumers are seeking convenience and time-saving solutions. Doorstep services offered by e-commerce platforms cater to this demand by providing a seamless shopping experience that eliminates the need for physical store visits. E-commerce platforms offer a wide range of products, from groceries to electronics, allowing consumers to fulfill their shopping needs from the comfort of their homes.

North America holds the largest market share within the e-commerce software market due to several key factors. Firstly, the region is home to major e-commerce giants, such as Amazon, eBay, and Walmart, who have played a pivotal role in shaping the e-commerce landscape. These companies have set high standards for online shopping experiences, leading to increased adoption of e-commerce software solutions by businesses across various industries. Secondly, North America has a well-established digital infrastructure and high internet penetration rates, enabling seamless online transactions and a robust e-commerce ecosystem. The region's advanced logistics and supply chain networks further facilitate efficient order fulfillment and delivery.

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