USD 214.60 Billion
Ecotourism Market Size, Share, Growth Analysis, By Type(Soft Eco tourism, Hard Eco Tourism), By Traveler Type(Solo, and Group), By Age Group(Gen X, Millennials, and Gen Z), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25O2013 |
Region:
Global |
Published Date: April, 2024
Pages:
223
|Tables:
88
|Figures:
76
Ecotourism Market Insights
Ecotourism Market size was valued at USD 247.86 Billion in 2023 and is poised to grow from USD 286.28 Billion in 2024 to USD 906.68 Billion by 2032, growing at a CAGR of 15.5% during the forecast period (2025-2032).
The global ecotourism market is primarily driven by the increasing awareness of the negative impacts of mass tourism on the environment and the need for sustainable tourism practices. In addition, the growing interest in experiential travel, the desire for authentic cultural experiences, and the trend of wellness and mindfulness have also contributed to the growth of ecotourism. However, the market also faces several challenges such as limited infrastructure in remote areas, lack of awareness and education about responsible tourism practices, and the potential for exploitation of natural resources and local communities. Key trends in the ecotourism market include the rise of community-based tourism, the use of technology to promote responsible travel, and the integration of sustainability into mainstream tourism. Opportunities in the market include the development of new ecotourism destinations, the adoption of sustainable practices by tourism operators, and the growth of niche markets such as wildlife tourism and adventure tourism.
US Ecotourism Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Land
Fastest Growth
Land
Growth Rate
15.5% CAGR
Global Ecotourism Market 2022-2030 ($ Bn)
Country Share for Europe Region- 2022 (%)
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Ecotourism Market Segmental Analysis
The global ecotourism market is segmented on the basis of type, Traveler Type, Age Group and region. By type, the market is segmented into Soft Eco tourism, Hard Eco Tourism. By Traveler type, the market is segmented into Solo, and Group. By Age Group, Gen X, Millennials and Gen Z. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Ecotourism Market Analysis By Type
Soft Ecotourism emerges as the undisputed champion, captivating the hearts of environmentally-conscious travelers worldwide. Distinguished by its gentle footprint and profound engagement with nature, Soft Ecotourism beckons adventurers seeking authentic experiences without compromising the delicate ecosystems they explore. Commanding a lion's share of the market, Soft Ecotourism boasts a staggering 70% dominance, a testament to its allure and alignment with the evolving values of modern explorers.
The Fastest Growing segment is Hard Ecotourism, surges ahead with remarkable momentum, embodying a spirit of adventure intertwined with conservation efforts. Experiencing an unprecedented annual growth rate of 15%, Hard Ecotourism appeals to intrepid souls seeking adrenaline-fueled escapades within the planet's most remote and rugged landscapes. Fuelled by a growing appreciation for sustainable travel coupled with an insatiable thirst for thrilling experiences, Hard Ecotourism promises an exhilarating journey while championing the preservation of our planet's natural wonders. As travelers increasingly prioritize ethical exploration, these two segments stand as beacons of responsible travel, shaping the future of tourism with their blend of adventure, conservation, and profound respect for the Earth.
Ecotourism Market Analysis By Group
The group segment has dominated the revenue share in the global travel industry, accounting for over 80% of the total revenue in 2022. The growth of this segment can be attributed to several factors, including the rising popularity of group traveling, the emergence of various traveling groups on social media platforms, and an increase in the number of young eco-tourists. Furthermore, young travelers have displayed exceptional resilience towards group travel, which has further propelled the growth of the global industry. Tour operators worldwide are offering various travel packages that include different group activities to attract group travelers, further boosting the growth of this segment.
On the other hand, solo traveling is expected to grow at a CAGR of 16.9% from 2023 to 2030. Solo travel has become increasingly popular in recent years, with many travelers choosing to travel alone to gain immersive travel experiences and enjoy their freedom. According to a survey published by Booking.com, American women ranked first in frequent solo travels, with 72% of them taking solo journeys. Due to the rising popularity of solo travel, tour operators and vacation firms have started to focus exclusively on providing services for solo travelers.
Global Ecotourism Market Size By Activity Type 2022(%)
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Ecotourism Market Regional Insights
Europe led the global ecotourism market in 2022, with the largest revenue share. The growth in this sector is driven by increasing environmental concerns and a surge in demand for nature-based experiences. To cater to this demand, various destinations are now offering eco-friendly packages to attract tourists while preserving their natural surroundings. According to the Ministry of Foreign Affairs, around 15% of German travelers consider nature as the primary reason for visiting a destination. Both European governments and travelers are now paying more attention to sustainability issues, such as air and water pollution, land and water usage, climate change, plastic pollution, and negative impacts on local communities due to over-tourism. The growth of leisure tourism, increasing disposable income, and a rising number of millennials and youth showing an inclination toward ecotourism are expected to drive the growth of the ecotourism market in Europe in the coming years. The focus on sustainability and eco-friendliness is likely to become even more important as travelers become more aware of their impact on the environment and seek out responsible tourism options.
Asia Pacific is expected to have the fastest expansion in the ecotourism market, with a CAGR of 16.0% during the forecast period. An increasing number of travelers in Asia are reevaluating their travel practices to lessen their unfavorable economic and social effects on the locals and the environment in the locations they visit. This has led to a demand for sustainable tourism options in the region. Airlines, hotels, and transportation services are responding to this demand by adopting sustainable practices and minimizing their carbon footprint. According to a survey by the Global Sustainable Tourism Council (GSTC), 57.6% of respondents stated that it's important for them that their travel does not contribute to over-tourism. Ecological concerns and COVID-19 policies have played a significant role in contributing to the sustainable tourism mindset in the region. This has resulted in an increasing number of travelers seeking out sustainable tourism options that are mindful of their impact on the environment and local communities. Given these trends, the Asia Pacific region is expected to witness high demand for sustainable tourism in the coming years. This growth in demand will drive the expansion of the ecotourism market in the region, and businesses in the travel ecosystem will need to continue to adopt sustainable practices to meet this demand.
Global Ecotourism Market Size By Geography, 2022-2030
- Largest
- Fastest
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Ecotourism Market Dynamics
Ecotourism Market Drivers
Environmental Awareness
- Growing environmental concerns and awareness have been a major driver of the ecotourism market. As people become more aware of the impact of their travel on the environment, they are seeking out more sustainable tourism options. For example, travelers may choose to stay in eco-lodges or participate in wildlife conservation efforts while on vacation.
Desire for Authentic Experiences
- Another driver of the ecotourism market is the desire for unique, authentic travel experiences. Many travelers are seeking out destinations that offer opportunities to connect with nature, learn about local cultures, and have meaningful interactions with local communities. For example, a traveler might choose to visit a remote village in the Amazon rainforest to learn about traditional indigenous practices and lifestyles.
Ecotourism Market Restraints
Limited Infrastructure
- One of the main restraints on the ecotourism market is the limited infrastructure in some ecotourism destinations. In many cases, these destinations are remote and lack the infrastructure necessary to support large numbers of visitors. This can make it difficult for travelers to access these areas and can limit the potential for growth in the market.
Negative Impacts on Local Communities
- Another restraint on the ecotourism market is the potential for negative impacts on local communities. While ecotourism can provide economic benefits to local communities, it can also lead to over-tourism and environmental degradation. For example, increased visitor numbers can lead to strain on local resources such as water and food, and can impact the traditional lifestyles of local communities.
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Ecotourism Market Competitive Landscape
The Global Ecotourism Market is highly competitive in nature, owing to the presence of a large number of players operating in the market. Major players in the market include adventure travel companies, hotels and resorts, tour operators, and conservation organizations. These companies compete on factors such as price, quality of services, reputation, and sustainability practices. Some of the key players in the market are focusing on sustainability and responsible tourism practices to appeal to environmentally-conscious travelers. They are also leveraging technology and social media to enhance their marketing efforts and improve the customer experience. For example, many companies are using virtual reality and augmented reality to provide immersive and educational experiences for travelers. In addition to established players, the market also has many new entrants, such as local tour operators and small-scale accommodations. These companies often offer unique, authentic experiences that appeal to travelers seeking off-the-beaten-path destinations and experiences.
Ecotourism Market Top Player’s Company Profiles
- Lindblad Expeditions (US)
- TUI Group (Germany)
- World Expeditions (Australia)
- Abercrombie & Kent (US)
- Ecoventura (Ecuador)
- Wildland Adventures (US)
- Biosphere Expeditions (UK)
- AndBeyond (South Africa)
- Geographic Expeditions (US)
- Adventure Life (US)
- Micato Safaris (US)
- Exodus Travels (UK)
- Peregrine Adventures (Australia)
- Tauck (US)
- Road Scholar (US)
- REI Adventures (US)
- Responsible Travel (UK)
Ecotourism Market Recent Developments
- G Adventures and jerne, a platform that links content producers with experience providers of particular regions and themes, announced their cooperation in August 2023. The company's marketing plan will become more successful because of this relationship, and its customer base will grow.
- Expedia Group introduced One KeyTM in July 2023, a revolutionary new reward program that combines the three primary travel brands of the company: Hotels.com®, Vrbo, and Expedia®.
- In June, 2023 As part of its Visit India 2023 program, Airbnb teamed up with the Ministry to further its goal of promoting inward travel. In accordance with the MoU, Airbnb will launch a special "Soul of India" webpage that highlights the country's rich cultural legacy.
Ecotourism Key Market Trends
- Sustainability and Responsible Tourism: A major trend in the ecotourism market is a focus on sustainability and responsible tourism practices. This includes initiatives such as reducing carbon emissions, minimizing waste, and supporting local communities. For example, some hotels and tour operators are implementing sustainable practices such as using renewable energy sources and reducing single-use plastics.
- Technology and social media: Another trend in the ecotourism market is the increasing use of technology and social media as tools for promoting and experiencing ecotourism. For example, virtual reality and augmented reality technologies can be used to provide immersive and educational experiences for travelers, while social media platforms can be used to share information and connect with like-minded travelers. Additionally, online platforms and apps can be used to book sustainable travel options and plan eco-friendly itineraries.
Ecotourism Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global ecotourism market is expected to experience significant growth in the coming years, driven by increasing demand for sustainable and responsible tourism experiences. The rise in environmental concerns and awareness of the negative impacts of traditional tourism on local communities and ecosystems is driving demand for ecotourism. Additionally, the growth of leisure tourism, increasing disposable income, and the rising number of millennials and youth showing interest in ecotourism are expected to further fuel the growth of the market. However, challenges such as the high cost of sustainable tourism and inadequate infrastructure in some locations may restrain market growth. Overall, the market is expected to continue to grow as more travelers seek ethical and sustainable travel experiences, and companies respond with innovative solutions and initiatives that prioritize environmental conservation and social responsibility.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 214.60 Billion |
| Market size value in 2031 | USD 785 Billion |
| Growth Rate | 15.5% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Ecotourism Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Ecotourism Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Ecotourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Ecotourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Ecotourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Ecotourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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