Education & Learning Analytics Market Size, Share, Growth Analysis, By Component(Software and Services), By Application(People Acquisition and Retention, Curriculum Development and Intervention Management, Performance Management, Budget and Finance Management), By Region - Industry Forecast 2024-2031

Education & Learning Analytics Market size was valued at USD 25.9 billion in 2019 and is poised to grow from USD 30.3 billion in 2023 to USD 106.41 billion by 2031, growing at a CAGR of 17% in the forecast period (2024-2031).

The education & learning analytics refers to the process of using data to identify the requirements of students and then tailoring educational offerings to meet those needs. It can be used to evaluate the efficacy of various learning strategies, monitor student development and pinpoint problem areas, and provide educators with information on the most effective practices. Globally, the learning analytics (LA) market is expanding quickly in educational institutions, particularly in higher education and Massive Open Online Courses (MOOC) providers, which is driving the demand to increase student retention, success rates, learning experiences, and the effectiveness of course materials.

The growth of the Education & learning analytics market is driven by the growing need for data-driven decisions to improve the quality of education and substantial government programmes for education modernisation. The expansion of this industry is anticipated to be constrained by educational institutions' assumed ignorance of data hygiene and standards for education analytics. The adoption of machine learning and artificial intelligence in education and learning analytics is anticipated to open up new potential for industry players. The biggest obstacles to the market's expansion include misunderstandings about education and learning analytics solutions, data privacy and security issues, and those same issues. Additionally, two significant trends that are pervasive in the worldwide education & learning analytics market are the growing acceptance of distant learning and the expanding use of cloud-based learning analytics systems.

US Education & Learning Analytics Market is poised to grow at a sustainable CAGR for the next forecast year.