Electric Toothbrush Market Size, Share, Growth Analysis, By Technology(Rotational, Vibrational), By End Use(Adults, Children), By Sales Channel(Online, Offline (Retail Store, Supermarket & Hypermarket, Others)), By Region - Industry Forecast 2025-2032

North America dominated the global electric toothbrush market, owing to the high awareness and adoption of oral care products in the region. The presence of major market players, such as Procter & Gamble Co., Colgate-Palmolive Company, and Koninklijke Philips N.V., has also contributed to the growth of the market. In addition, the rise in the aging population and an increase in the prevalence of oral diseases in the region are expected to boost the demand for electric toothbrushes. According to a report by the American Dental Association, around 47.2% of adults aged 30 years and above have some form of periodontal disease in the United States, which indicates a significant opportunity for the electric toothbrush market. 

The Asia Pacific region is anticipated to be the fastest-growing market for electric toothbrushes, owing to the increasing disposable income and changing lifestyles of people in countries such as China, Japan, and India. According to a report by the World Economic Forum, the middle class in APAC is expected to reach 3.15 billion by 2023, which represents a significant market opportunity for electric toothbrush manufacturers. Additionally, the high prevalence of oral diseases in the region is anticipated to further drive the demand for electric toothbrushes. The growth of e-commerce in the region has also made it easier for consumers to access and purchase electric toothbrushes, thereby fueling the market growth.