Electric Toothbrush Market Size, Share, Growth Analysis, By Technology(Rotational, Vibrational), By End Use(Adults, Children), By Sales Channel(Online, Offline (Retail Store, Supermarket & Hypermarket, Others)), By Region - Industry Forecast 2025-2032

Electric Toothbrush Market Drivers

Increasing awareness of the importance of oral health and hygiene

• One major driver for the global electric toothbrush market is the increasing awareness of the importance of oral health and hygiene among the general population. As more people become aware of the benefits of maintaining good oral hygiene, the demand for electric toothbrushes has increased. Moreover, initiatives taken by dental associations and health organizations, such as National Children’s Dental Health Month campaign by the American Dental Association and the WHO Global Oral Health Program, are helping to increase awareness levels and drive the demand for electric toothbrushes.

Electric Toothbrush Market Restraints

High cost of electric toothbrushes as compared to manual toothbrushes

• One of the key restraints for the global electric toothbrush market is the high cost of electric toothbrushes as compared to manual toothbrushes. Although electric toothbrushes offer numerous advantages such as better cleaning performance and ease of use, their higher price point can be a deterrent for price-sensitive consumers, especially in emerging economies. Additionally, the need for regular replacement of brush heads and the requirement of a power source to operate the toothbrush can add to the overall cost of ownership, which can further restrain the growth of the market.