Electric Toothbrush Market Size, Share, Growth Analysis, By Technology(Rotational, Vibrational), By End Use(Adults, Children), By Sales Channel(Online, Offline (Retail Store, Supermarket & Hypermarket, Others)), By Region - Industry Forecast 2024-2031

Electric Toothbrush Market size was valued at USD 5.5 billion in 2022 and is poised to grow from USD 6.92 billion in 2023 to USD 43.40 billion by 2031, growing at a CAGR of 25.80% in the forecast period (2024-2031).

The electric toothbrush market is highly fragmented, with the presence of numerous regional and players. The market is characterized by intense competition, rapid technological advancements, and frequent product launches. Market players are focusing on strategies such as product innovation, strategic collaborations, and partnerships to gain a competitive edge and expand their market presence. Additionally, the rising demand for eco-friendly and sustainable electric toothbrushes is expected to create new opportunities for market players to differentiate their offerings and gain a competitive advantage in the market. 'Procter & Gamble Co. (US)', 'Colgate-Palmolive Company (US)', 'Koninklijke Philips N.V. (Netherlands)', 'Panasonic Corporation (Japan)', 'Water Pik, Inc. (US)', 'JSB Healthcare (India)', 'Foreo (Sweden)', 'Conair Corporation (US)', 'Shenzhen Risun Technology Co., Ltd. (China)', 'Brush-Baby Ltd. (UK)', 'Sonic Chic (UK)', 'Mornwell (China)', 'Shenzhen Beautylife Electronic Technology Co., Ltd. (China)', 'Quip NYC Inc. (US)', 'Den-Mat Holdings, LLC (US)', 'Brio Product Group (US)', 'Shenzhen Huge Creation Technology Limited (China)', 'Interplak (US)', 'Triple Bristle (US)', 'Smile Direct Club, Inc. (US)'

One major driver for the electric toothbrush market is the increasing awareness of the importance of oral health and hygiene among the general population. As more people become aware of the benefits of maintaining good oral hygiene, the demand for electric toothbrushes has increased. Moreover, initiatives taken by dental associations and health organizations, such as National Children’s Dental Health Month campaign by the American Dental Association and the WHO Oral Health Program, are helping to increase awareness levels and drive the demand for electric toothbrushes.

One key trend in the electric toothbrush market is the increasing demand for smart toothbrushes, which are equipped with sensors and Bluetooth connectivity to track brushing performance and provide real-time feedback to users. These advanced toothbrushes can also store brushing data and generate personalized reports for users and dentists. Moreover, the integration of artificial intelligence and machine learning technologies in smart toothbrushes is expected to further enhance their capabilities and drive their adoption. The rising trend towards the use of eco-friendly materials and sustainable manufacturing practices is also expected to shape the future of the market.

North America dominated the electric toothbrush market, owing to the high awareness and adoption of oral care products in the region. The presence of major market players, such as Procter & Gamble Co., Colgate-Palmolive Company, and Koninklijke Philips N.V., has also contributed to the growth of the market. In addition, the rise in the aging population and an increase in the prevalence of oral diseases in the region are expected to boost the demand for electric toothbrushes. According to a report by the American Dental Association, around 47.2% of adults aged 30 years and above have some form of periodontal disease in the United States, which indicates a significant opportunity for the electric toothbrush market.