Electric Toothbrush Market Size, Share, Growth Analysis, By Technology(Rotational, Vibrational), By End Use(Adults, Children), By Sales Channel(Online, Offline (Retail Store, Supermarket & Hypermarket, Others)), By Region - Industry Forecast 2025-2032

Electric Toothbrush Market size was valued at USD 0 Billion in 2023 and is poised to grow from USD 0 Billion in 2024 to USD 0 Billion by 2032, growing at a CAGR of 25.80% during the forecast period (2025-2032).

The global electric toothbrush market is expected to grow due to increasing disposable income and greater awareness of the importance of oral health. The American Dental Association's National Children’s Dental Health Month campaign is one of the initiatives aimed at raising awareness of oral hygiene among children through the help of dental professionals. Oral diseases are among the most prevalent non-communicable diseases in the world, affecting approximately 50% of the global population. Tooth decay is the most common oral disease, with approximately 2.4 billion individuals suffering from decay of permanent teeth, and over 480 million children affected by decay of primary teeth. As a result, good oral health is becoming increasingly important, driving the demand for oral hygiene products such as electric toothbrushes. Urbanization and lifestyle changes have led to greater consumption of unhealthy products, such as alcohol, tobacco, and sugars, which have a negative impact on oral health and habits, further increasing the demand for effective toothbrushes. Supportive initiatives, such as the WHO Global Oral Health Program, are anticipated to increase market demand. Integration of oral health issues with national public health initiatives will improve the impact and reach of oral health programs. The rise in the percentage of middle-class populations, along with increased disposable income and healthcare spending, is expected to propel sales of electric toothbrushes. According to the Brookings Institution report, nearly 70% of China’s population is expected to be middle class and is anticipated to consume almost USD 10 trillion of goods and services.