Electronic Shelf Label Market Size, Share, Growth Analysis, By Component, By Product, By Offering, By Communication Technology, By Region - Industry Forecast 2025-2032

As per the electronic shelf label market forecast, North America gained the most market share in ESL in 2023. This is primarily due to growing applications of store automation and relentless changes in the supply of paper caused by a rise in demand for packaging materials. Real-time pricing and product information updates are among the prime advantages that have prompted the North American merchants to gradually change from traditional paper labels to ESLs. There is also increasing pressure from the retailers to cut the labor cost to unreasonably elevated levels, yet they continue to elevate customers' experience and convenience. Two regional ESL implementations are the recent rollout of SmartTAG Color ESLs by Associated Grocers-one of the western Canada's largest grocery wholesalers-which have teamed up with JRTech Solutions as of 2023-10.

The largest share in the European market in 2023 was taken by electronic shelf labels at around 37.0%. The competitive nature of the retail market in Europe promotes innovation and the adoption of innovative technologies. Retailers are predicted to buy ESLs for a competitive advantage in improving business processes and service delivery to the customers. European supermarket chains are installing self-checkout kiosks in large numbers, and ESLs may be needed based on this trend. A large European supermarket group and Sweden-headquartered ITAB Shop Concept AB agreed in January 2024 to deploy 7,200 self-checkout kiosks in stores in Germany, Belgium, Slovakia, Slovenia, Switzerland, Austria, the Czech Republic, the Netherlands, and Spain. The ESLs may therefore become more in demand as clients will want to be sufficiently well-informed.