USD 3.3 Billion
Energy Bar Market Size, Share, Growth Analysis, By Type (Protein Bar, Nutrition Bar), By Nature (Organic, Conventional), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores), By Region -Industry Forecast 2025-2032
Report ID:
SQMIG30D2013 |
Region:
Global |
Published Date: December, 2024
Pages:
193
|Tables:
89
|Figures:
70
Energy Bar Market Insights
Global energy bar market size was valued at USD 3.3 Billion in 2022 and is poised to grow from USD 3.47 Billion in 2023 to USD 5.12 Billion by 2031, growing at a CAGR of 5.00% in the forecast period (2024-2031).
The growing trend of on-the-go snacking is becoming extremely popular among children owing to their need for regular meals while adults prefer them due to active hectic lifestyles. Other factors, such as growing disposable incomes, ease of carrying, and increasing health concerns, are also augmenting the market growth. The consumer demand for convenient and healthy on-the-go snack options is the primary driving factor for the sales of energy bars globally. They are the ideal solution for adults who need instant results due to their small packaging and high energy content. There has been a growing demand for healthy and convenient food that can be consumed instantly without any preparation owing to fast-paced lifestyles and the need for instant energy among adults. Energy bars, which are packed into small quantities containing high amounts of instant energy and all the daily essential nutrients and micronutrients, have been widely adopted, thus propelling the energy bar market growth. The increasing participation of individuals in sports, physical fitness, and recreational activities represent one of the key factors catalyzing the demand for energy bars as they provide post-workout nutrition to repair minor muscle tears and build new muscle tissue. In addition, the rising health consciousness among individuals and their shifting preferences toward healthy and nutritious snacking options like energy bars is impelling market growth.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Conventional
Fastest Growth
Organic
Growth Rate
5.00% CAGR
Global Energy Bar Market ($ Bn)
Country Share for North America Region (%)
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Energy Bar Market Segmental Analysis
Global energy bar market is segmented by type, nature, distribution channel, region. Based on type, the market is segmented into protein bar, nutrition bar, cereal bar and fiber bar. Based on nature, the market is segmented into organic and conventional. Based on distribution channel the market is segmented into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Based on the region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Analysis by Type
As per the energy bar market analysis, the protein bar segment dominated the market in 2023. Furthermore, the protein bar segment is expected to grow at the highest CAGR of 6.7% from 2024 to 2031. Moreover, protein bars are among the energy and weight management products that consumers are choosing these days to maintain a healthy lifestyle. In addition, the demand for processed & convenience foods is rapidly rising due to the growing health consciousness, shifting socioeconomic needs, and lack of time to prepare nutritious food. Thus, the demand for protein bars is being driven by this change in lifestyle. The nutrition bar segment plays an important role in the energy bar market, which is the fastest growing and most robust segment This segment includes bars designed to provide a balanced nutritional intake including protein, vitamins, minerals and fiber, as it caters to health-conscious consumers who require active and convenient food options. Nutritional supplements often address specific needs, such as weight management, muscle building, or energy, making them appealing to a wide range of consumers from athletes to professionals keeping busy. The rise in dietary preferences such as keto, vegan and gluten-free options has spurred innovation in this segment, expanding its reach.
Analysis by Nature
As per the energy bar market outlook, the conventional segment dominates as consumers seek familiar and recognizable ingredients. Additionally, the market dominance of conventional nature is often reinforced through marketing strategies that highlight simplicity and transparency in ingredient sourcing and the production processes. The trust associated with familiar ingredients aligns with the perception of natural and healthy snacking, driving the preference for conventional nature in the energy bars. Brands that emphasize traditional, wholesome components like nuts, seeds, dried fruits, and whole grains resonate with a broad consumer base. Additionally, the organic segment, which accumulated approximately 75% of the market in 2023, is forecast to register the fastest CAGR during the forecast period owing to the surging intake of healthy diets by the people of the U.S. Moreover, the intake of energy bars has become the best substitute for people requiring quick meals. In addition to this, players in the energy bar business are focusing on customers having active lifestyles. Furthermore, the need for convenience foods due to hectic lifestyles in countries such as the U.S. can proliferate segmental growth. However, the organic energy bar segment is expected to grow at a faster rate than the conventional energy bar segment in the coming years.
Global Energy Bar Market By Nature (%)
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Energy Bar Market Regional Insights
North America is the dominating region in the energy bar market. The United States is known for its on-the-go, fast-paced lifestyle. In such an environment, the usage of quick, convenient, and portable snacks goes a long way. Moreover, with today’s consumers being more health-conscious than ever, these convenient energy bars provide the right kind of nourishment. Besides this, the high consumption rates of protein and nutrition-focused products that align with the rising trends towards fitness and healthy lifestyles, are favoring the market growth. Additionally, the burgeoning presence of numerous key players and startups in the industry, boosting the continuous introduction of new flavors.The Asia-Pacific region in the energy bar market is expected to rise at the fastest CAGR during the forecast period. This is due to the growing health-conscious population and increasing adoption of active lifestyles. Asia-Pacific is emerging as an important player in the market, driven by changing consumer lifestyles, increasing health consciousness and urbanization leading to rising awareness of fitness and nutrition in the urban population. Rising disposable incomes and a growing middle class in countries such as China, India and Southeast Asia are enabling more consumers to buy luxury goods, including energy products.
Global Energy Bar Market By Geography
- Largest
- Fastest
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Energy Bar Market Dynamics
Drivers
Rising Demand for Convenient and Portable Products
- Energy bars are becoming more appealing to people who are living a hectic and active lifestyle on a daily basis. These bars are handy and nutritious, and they do not need any preparation time. In 2022, the employment rate in the U.S. was around 61%, which equaled to more than 157 million individuals who are living a hectic routine with minimum breaks and pauses in between. With increasing consumer spending on packaged foods and less time to prepare meals, people are turning toward convenience foods, like energy bars, for their energy requirements. They can be easily stored in a bag, car, or desk drawer, and have a long shelf life, which adds to their convenience.
Growing Interest in Plant-Based Diets
- The move towards plant-based diet is a main trend that has affected many aspects of the food industry, including energy bars. Consumers are increasingly opting for vegetarian and vegan diets for health, ethical, or environmental reasons, driving the market expansion of plant-based energy bars. These bars are made with many important ingredients, like nuts, seeds, soy, peas, and brown rice, which makes them perfect for consumers who need to reduce their animal product consumption.
Restraints
Increment in Energy Bar Costs Can Restrict the Growth of the Industry
- Growing calorie & sugar contents in energy bars can affect the health of individuals and make them prone to diabetes. Apart from this, a surge in the costs of the product and altering customer preferences can prove detrimental to the demand for energy bars in the U.S. Rapidly changing food labeling laws and health claims are likely to affect the sale of energy bars in the country.
High Cost of Luxury Ingredients
- The use of high-quality, organic, specialty ingredients, such as plant-based proteins and exotic flavors, increases production costs, making energy more expensive than traditional foods. This pricing limits availability, especially in high-cost markets. The energy bar market is saturated with many companies offering similar products. This intense competition can make it difficult for new entrants to establish themselves and for existing players to maintain energy bar market share.
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Energy Bar Market Competitive Landscape
The energy bar industry is highly competitive, featuring established players and new start-ups trying to capture a significant market share. Some key players include Cliff Bar & Co., General Mills (Nature Valley), Kind LLC, Quest Nutrition, and RXBAR. These companies stand out through innovation, ethical marketing, and a focus on health and wellness issues. Startups and niche brands are also gaining traction by catering to specific dietary preferences, such as vegan, keto and gluten-free options, and using eco-friendly packaging to attract eco-conscious consumers.
Top Player’s Company Profiles
- Nature Essential Foods Pvt. Ltd
- Lotus Bakeries
- General Mills Inc.
- Clif Bar & Company
- ProBar LLC
- Post Holdings Inc.
- Bumble Bar Inc.
- PepsiCo Inc.
- EAT Anytime
- TORQ Limited
- OTE Sports Ltd
- Kind LLC
- Science in Sports PLC
- Kellogg Company
Recent Developments
- August 2022: Mondelez International, Inc. acquired Cliff Bar & Co., which supplies a variety of energy bars.
- August 2021: General Mills, Inc. launched Cinnamon Toast Crunch and Golden Grahams brand high-performance protein bars. These sugars contain very little sugar and provide up to 20 grams of protein from about 63 grams of sugar.
- April 2021: Kellogg India targeted the 'In-between meal' segment. Therefore, owing to this factor, they launched the K Energy bars to enter this category.
Energy Bar Key Market Trends
- Rising Demand for Healthy On-the-go Snacking: Globally, the convenience food demand is growing faster due to changes in social and economic patterns, increased expenditure on food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. On-the-go snacking is becoming extremely popular, especially among the working-class population, teenage children, people living in hostels, and bachelor's due to their hectic lifestyles. Moreover, the on-the-go snacking concept is closely associated with energy bars' easy consumption and product handling.
- Rise of Fitness and Wellness Trends: The rise of fitness and wellness trends has also played a role in driving the energy bar market. Athletes and fitness enthusiasts appreciate the convenience of energy bars as a quick source of nutrition before or after workouts, supporting muscle recovery and sustained energy levels. Retail channels have adapted to this trend, dedicating prominent shelf space to a variety of energy bars, further boosting their visibility and accessibility. Online platforms have also facilitated easy access, allowing consumers to explore a wide range of brands and flavors and make informed choices based on their preferences.
Energy Bar Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to SkyQuest analysis, the energy bar market is experiencing strong growth, driven by increasing health consciousness, busy lifestyles and increasing demand for convenient and healthy food options. Typically characterized by high levels of protein, fiber and nutrients need a lot contain these bars fitness enthusiasts, professionals, health and have gained popularity among the discerning consumers. Flavors, formulas and other ingredients that include vegan, gluten-free and organic options have further extended their appeal to diverse dietary preferences. Furthermore, the market benefits from increased awareness of fitness and wellness trends, consumers choosing energy bars as a meal replacement or energy booster fast energy sector through diversification. It also sees continued growth through expansion of distribution channels. Furthermore, innovating and labeling the products with popular food trends, such as gluten-free, vegan, low fat, low calories, no added sugars, and sweeteners, are further propelling the market growth by attracting various customers.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 3.3 Billion |
| Market size value in 2031 | USD 5.12 Billion |
| Growth Rate | 5.00% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Energy Bar Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Energy Bar Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Energy Bar Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Energy Bar Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Energy Bar Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Energy Bar Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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