USD 86.64 billion
Energy Drinks Market Size, Share, Growth Analysis, By Product(Drinks, Shots and Mixers), By Type(Conventional and Organic), By Packaging(Cans, Bottles, and Others), By Distribution Channel(On-trade, and Off-trade), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30G2027 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
170
|Figures:
79
Energy Drinks Market Insights
Energy Drinks Market size was valued at USD 93.84 Billion in 2023 and is poised to grow from USD 101.63 Billion in 2024 to USD 192.32 Billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).
Some of the reasons that validate why the energy drinks industry is currently rated as one with the fastest growth rate include rising customer demand for new and exciting flavor experiences, and health and naturalness trends. Additionally, there is a growing Energy Drinks Market demand for drinks formulated with more natural ingredients and less sugar. Interest among consumers is growing in tastes, sugar-free products, diets, zero-calorie options, and natural and organic options.
Energy drinks continue to be the best-selling supplements among both teenagers and young adults in the US. However, on a larger scale, energy drinks were primarily consumed by males aged 18 to 34 years. This growth is mainly due to growing awareness and an increase in the trend for sports activities among younger people. Recently, players operating in the US have shifted consumer targets from athletes to youth due to rising demands made by young consumers for mental alertness.
The risks associated with increased energy drink consumption, such as consumer concerns about weight gain and general health, as well as the high sugar content, caffeine derived from synthetic sources, artificial ingredients, and additives, present a challenge for some suppliers and restrain the growth of the global market. A higher intake of these drinks may raise blood pressure and increase the chance of heart electrical abnormalities. The demand for natural and organic drinks has significantly increased over the past several years because of the restrictions placed mostly on non-organic energy drinks. Although there will be a global increase in the demand for these drinks, which will raise energy drinks market share and propel market growth during the anticipated period.
US Energy Drinks Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Inorganic
Fastest Growth
Inorganic
Growth Rate
8.3% CAGR
Global Energy Drinks Market ($ Bn)
Country Share for North America Region (%)
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Energy Drinks Market Segmental Analysis
The energy drinks market is segmented by product, type, packaging, distribution channel, and region. Based on product, the market is segmented into drinks, shots and mixers. Based on type, the market is segmented into conventional and organic. Based on packaging, the market is segmented into cans, bottles, and others. Based on distribution channel, the market is segmented into on-trade and off-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Type
Based on type, the market is segmented into conventional and organic.
Conventional energy drinks dominate the energy drinks market in 2023 with 44.06% of total market share. They are characterized by their traditional formulations consisting of vitamins, caffeine, sugar etc. The lower price compared to organic drinks and popularity among a wide range of large consumer base such as athletes, students, adults and professionals, looking for a quick and accessible energy boosts drives the demand in this market. Key players like Red Bull, Monster, and Rockstar employ diverse strategies, including branding, sports and cultural event sponsorships, and collaborations with influencers and celebrities.
The organic energy drink segment is poised for rapid growth, with a projected CAGR of 7.11% during the forecasted period. The organic energy drink segment is a niche growing segment that targets health-conscious consumers seeking natural and organic products even in energy drinks. This segment attracts consumption toward organic product lovers who intend to reduce their intake of artificial substances and are environmentally aware. This segment is led by the shift of people toward a healthy lifestyle and is expected to grow faster. Moreover, big players in the energy drink market, like Red Bull, are now testing the organic route.
Analysis by Distribution Channel
Based on distribution channel, the market is segmented into on-trade and off-trade.
The off-trade segment dominated the global market in 2023. The rise in the consumption of energy beverages is what is behind the increase in product sales. Due to the large client bases of supermarkets and hypermarkets, major participants in the market provide their whole product lineup through these channels. The ongoing expansion of e-commerce industry has also contributed to the growth of off-trade channels.
The on-trade channel is likely to witness a significant growth in period from 2024 to 2031. Increasing number of bars, pubs, cafes, restaurants and clubs serving wide array of beverages is driving the segment. As social activities and nightlife have increased after the pandemic, demand for energy drinks in these on-trade venues has increased too. This is so because people prefer an instant surge of energy in such settings and because they offer immediate consumption.
Global Energy Drinks Market By Type
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Energy Drinks Market Regional Insights
Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
In 2023, North America emerged as the dominant region in the energy drink market and accounted for over 29.50 % of the energy drink market share. This growth can be attributed to the rising participation in high-intensity physical activities such as hiking, cycling, and running. Also, companies are responding to the growing demand for healthier options by introducing sugar-free and low-calorie energy drinks, catering to the needs of athletes and health-conscious consumers. The presence of major brands in this market such as Monster Beverage, Red Bull have created a strong consumer reach.
The Asia Pacific region's market is predicted to grow at the fastest rate between 2024 and 2031. The market is expected to increase significantly in the economies of China, India, and Japan since consumers in these countries are eager to sample new flavors and have a high need for a diversity of beverages. This region has a large number of young population, who are the primary consumers fueling growth of this market. Product launches there that try to appeal to and target a wide variety of consumers have increased demand for goods in the region.
Global Energy Drinks Market By Geography
- Largest
- Fastest
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Energy Drinks Market Dynamics
Energy Drinks Market Drivers
Growing Demands of Fitness Activities:
- The demand for energy drinks has surged worldwide because of the growing appeal of unusual fitness pursuits like yoga and aerobics as well as the growing trend of half- and full-marathon participation. Also, more producers are introducing beverages with natural components and organic extracts as customers become more conscious of the health dangers linked to non-organic sports and energy drinks.
Rapid Investments by Manufacturers Using Creative Marketingand Advertising Methods:
- Long workweeks and shifting lifestyles of consumers are two additional factors influencing the energy drink market growth. Businesses are spending money on innovative marketing, campaigns and advertising plans to diversify the range of their products. Also, the introduction of products with unique flavors and small quantities is driving market growth. Long workweeks and shifting lifestyles of consumers are two additional factors influencing the market growth.
Restraints
Increased level Health Risks:
- Energy drinks are mainly composed of high sugar and caffeine content, both contents are directly linked to several health issues such as obesity, heart problems, high blood pressure rises concerns, especially in young adults and adolescents. Excessive consumption can also lead to anxiety, caffeine addiction, and many such complications.
Product Safety and Quality Control:
- Events like contamination or mislabeling of products can trigger very costly recalls, which impacts finance and brand reputation. Tight quality control measures are hence necessary but substantially increase the operational cost and cause over-complexity. Safety vs. cost drive remains one of the biggest challenges for business.
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Energy Drinks Market Competitive Landscape
Global energy drinks market is highly competitive, and each rival is listed separately. The market is characterized by the presence of a few well-established players and several small and medium players, but most of the energy drink market share is captured by key players. These manufacturers are adopting various strategies. Information included in the report includes a business overview, financials, revenue generated, market potential, R&D investments, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launches, product breadth and depth, and application dominance. The above-mentioned statistical points only apply to the companies' market concentration on energy drinks.
Energy Drinks Market Top Player’s Company Profiles
- Monster Energy Company (US)
- The Kraft Heinz Company (US)
- Stokely-Van Camp, Inc. (US)
- PepsiCo (US)
- The Coca-Cola Company. (US)
- Red Bull (Austria)
- Nestlé S.A. (Switzerland)
- Carlsberg Breweries A/S (Denmark)
- NEALKO ORAVAN, spol s.r.o (Slovakia)
- Kabisa B.V. (Netherlands)
- SUNTORY HOLDINGS LIMITED. (Japan)
- Asia Brewery Incorporated (Philippines)
- Otsuka Pharmaceutical Co., Ltd. (Japan)
- Dali Foods Group Co., Ltd. (China)
- Eastroc Beverage Group Co Ltd (China)
- Taisho Pharmaceutical Co. Ltd. (Japan)
- Lucozade (England)
- Amway (US)
- AriZona Beverages USA (US)
- Living Essentials LLC (US)
Energy Drinks Market Recent Developments
- In January 2023, Monster Beverage Corporation, one of the premium energy drinks producers worldwide, was going to introduce its line of energy drinks by the brand of Predator into China. This has formed part of the strategy for concentration on the affordable category within the energy drink market of Asia.
- In September 2023, PepsiCo India launched a limited-edition flavor of its Sting Energy drink, called Sting Blue Current. Sting Blue Current is available at 200 ml in single-serve packs across India.
- In September 2023, Red Bull unveiled its first limited Winter Edition in the United Kingdom. Red Bull Winter Edition Spiced Pear offers a blend of pear accented with a dash of cinnamon.
Energy Drinks Key Market Trends
Innovation in Flavors and Formats:
- Innovation in the energy drinks market pertains to new and unique flavors, such as limited editions and seasonal varieties. In addition, this strategy is furthered by the adaptability of companies to offer more diversified sizes and package formats that align with different consumer preferences. Not only will this attract consumers looking for novelty, but it will also make the market more competitive and engage consumers better through such customized produce. For instance, Metta Beverage Corp. offers a variety of natural drinks with flavors like sea salt, blueberry, ginger, lemon, and adaptogens. In keeping with this, they are spending more money on marketing initiatives like celebrity endorsements to draw in a sizable customer base. This is encouraging people to drink energy drinks, along with social media's growing effect. In 2023, Rockstar Energy Drink launched a limited-edition flavor called Rockstar XDurance Cotton Candy. This new variant featured a sweet and nostalgic cotton candy flavor, appealing to consumers looking for unconventional and indulgent taste experiences in their energy drinks. The release was part of Rockstar's strategy to innovate with unique flavors and attract attention in a competitive market.
Energy Drinks Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to global energy drink market analysis, food and beverage companies have made every attempt to capitalize on the opportunity offered by the world's increasing health and fitness. The need for an instant energy boost during physical or aerobic activity drives this market. The drinks' sugar rush attracts athletes, and this sector of the market has experienced tremendous growth. The North America dominates the market due to presence of variety of brands operating in this field. The increased number of outdoor activities such as hiking, and marathons also enhanced the demand. On the other hand, Asia Pacific, with its large population of youg adults, tends to be the fastest growing region in the energy drink market. The market has immense potential, but the growing concerns related to caffeine addiction and suger contents can create a majore setback in the upcoming years as more and more people are switching towards an healthy lifestyle. To combat this problem, the companies are continuously experimenting and launching more and more organic products.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 93.84 Billion |
| Market size value in 2032 | USD 192.32 Billion |
| Growth Rate | 8.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Energy Drinks Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Energy Drinks Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Energy Drinks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Energy Drinks Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Energy Drinks Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Energy Drinks Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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