Report ID: SQMIG30I2321
Report ID:
SQMIG30I2321 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|
Tables:
64 |
Figures:
75
In 2021, the Asia Pacific region dominated the global energy ingredients market. The market growth in the region is fueled by the increasing preference for alternative supplements and the adoption of modern lifestyles that demand the consumption of caffeinated drinks. As an example, in February 2021, Heineken Asia Pacific Beverages entered the energy drink market by using natural ingredients such as caffeine, which is attractive to health-conscious consumers. The consumption of energy drinks in the region is expected to increase as they claim to improve performance, endurance, and alertness, thus increasing their visibility among consumers.
Europe is expected to witness the fastest CAGR during the forecast period. The trend of declaring the nutritional value of products on labels is likely to attract more consumers to energy ingredients in the future. As an illustration, Prinova Europe introduced enduracarb, a high-purity trehalose component, for athletic endurance in May 2022. The slow-acting, double-sugar component is made to power muscles for a long time. Additionally, the market growth in the region will be supported by the benefits of energy ingredients such as improved attention, cognitive performance, and reaction speed, primarily due to caffeine.
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Report ID: SQMIG30I2321