Enterprise A2P SMS Market Size, Share, Growth Analysis, By Deployment(On-Premises, Cloud), By Application(Pushed Content Services, Customer Relationship Management Services, Promotion, Marketing), By End User(BFSI, Retail, E-commerce, Travel), By Region - Industry Forecast 2024-2031

Enterprise A2P SMS Market size was valued at USD 63.72 billion in 2019 and is poised to grow from USD 66.84 billion in 2023 to USD 102.81 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

Key players are forming strategic alliances and working together to increase commercial opportunities, including Orange Business Services, Message Services, Infobip Ltd, Smsglobal, Tyntec Group Limited, Vodafone Group Plc, Genesys Telecommunications, Mitto, and CLX Communications AB. In order to offer business solutions for client interaction, the organisations are also entering into partnerships with network operators. These players are making investments in cutting-edge messaging systems to support message delivery systems. To obtain a competitive edge, leading organisations in the industry are concentrating on using new technology and innovative techniques. In order to meet the growing need for CRM services, particularly in emerging nations, they are also working in partnership with the government and the BFSI sector. 'Orange Business Services', 'Infobip Ltd', 'Tyntec Group Limited', 'Syniverse Technologies LLC', 'CLX Communications AB (now Sinch AB)', 'SAP SE', 'Tata Communications Ltd.', 'Twilio Inc.', 'mGage (a Vivial Company)', 'Vonage Holdings Corp.', 'Clickatell Pty Ltd.', 'Route Mobile Limited', 'SMSPty Ltd.', 'Nexmo, Inc. (a Vonage Company)', 'Genesys Telecommunications Laboratories, Inc.', 'Plivo Inc.', 'Proximus Group', 'Karix (formerly known as mGage India)', 'Kaleyra, Inc.', 'MessageBird B.V.', '3Cinteractive Corp. (now part of Apptentive)'

Cost-effectiveness and higher reaching capabilities of A2P SMS to drive growth

A significant industry trend is the integration of several technologies using hybrid cloud-based messaging platforms. In order to create push messaging and SMS campaigns, messaging solution vendors in this industry provide multi-channel cloud-based mobile marketing systems. By using push notifications, email, SMS, IP messaging, outbound dialling, and social media channels, market participants can practically convey messages to any mobile device. Marketers may scale their operations more easily with these technologies. Fastsms (A Division of NetSecrets Ltd.), mGage, LLC, Vibes, and Mblox, Inc. are among the businesses that provide these solutions.

Asia Pacific is expected to lead the enterprise A2P SMS market over the forecast period. The region's use of enterprise A2P SMS service is expected to increase due to a growing population of internet subscribers and increased smartphone usage. Furthermore, the massive population in India and China forms a substantial customer base for many businesses, which is expected to boost market growth even further.