USD 7 billion
Event Management Software Market Size, Share, Growth Analysis, By Component(Software, Services), By Service(Professional services, Managed service), By Professional service(Consulting, Deployment & Integration, Support & Maintenance), By Deployment type(On-premise, Cloud), By Organization size(Small & Medium Enterprise, Large Enterprises), By Application(Event organizers & planners, Corporate, Government, Education), By Region - Industry Forecast 2024-2031
Report ID:
SQSG45E2044 |
Region:
Global |
Published Date: September, 2024
Pages:
157
|Tables:
169
|Figures:
79
Event Management Software Market Insights
Event Management Software Market size was valued at USD 7 billion in 2022 and is poised to grow from USD 7.9 billion in 2023 to USD 14.1 billion by 2031, growing at a CAGR of 14.1% in the forecast period (2024-2031).
Event management software refers to any software that is used to manage or handle any kind of event. Planning events, engaging attendees, measuring the impact of their events, and registering for upcoming events online are some key tasks performed by the use of event management software. Rapidly expanding entertainment and event industry is at the center of the global event management software market growth. Increasing interest in virtual events around the world after the COVID-19 pandemic is expected to promote the demand for virtual event management software as well. Integration of analytics with event management software could also open up new avenues of opportunities for market players in the long run. However, high cost of deployment and complex integration are some key constraints that limit the adoption of event management software around the world.
US Event Management Software Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
large enterprise
Fastest Growth
Small & Medium Eneterprise
Growth Rate
14.1% CAGR
Global Event Management Software Market ($ Bn)
Country Share for North America Region (%)
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Event Management Software Market Segmental Analysis
Market is segmented based on component, service, professional service, deployment type, organization size, application. Based on component Event Management Software Market is segmented as software, service. Based on services Market is segmented as professional service, managed service. Based on professional service Market is segmented as consulting, deployment & integration, support & maintenance. Based on deployment type, Market is segmented as on premise, cloud. Based on organization size Market is segmented as small & medium enterprise, large enterprise. Based on application Market is segmented as event organizers & planners, corporate, government, education, others. Based on region Market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa.
Analysis by Component
Software segment is projected to lead the global event management software market growth across the forecast period. Software plays a crucial role in bringing together the functionality of all elements required for proper event management. Increasing investments in the development of novel event management software and growing use of advanced technologies in the same are also expected to help the dominance of this segment across the study period and beyond.
Meanwhile, the demand for event management software services is estimated to rise at a notable pace over the coming years. Growing need for support and maintenance services for event management software to ensure their smooth operation will help this segment generate new opportunities for market players. Rising popularity of software as a service models will also offer lucrative business scope for event management software providers in the long run.
Analysis by Organization Size
Large enterprises are estimated to account for a major chunk of the global event management software market share. High number of events undertaken by large enterprises and their high spending potential allows them to spearhead event management software adoption a global level. Moreover, growing emphasis on improving event management in large enterprises to generate valuable insights will also create new business scope for market players targeting this segment.
On the other hand, the demand for event management software in small and medium enterprises (SMEs) is estimated to surge at an impressive pace across the study period. Growing organization of new webinars and events by SMEs and rising availability of affordable event management software are key factors that are helping this segment boost market growth.
Global Event Management Software Market By Organization Size
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Event Management Software Market Regional Insights
North America is estimated to account for a substantial share of the global event management software market. The presence of key event management software providers coupled with high number of events being organized in this region are helping its dominance. The United States and Canada are slated to be the leading markets for event management software companies in this region. High emphasis on enhancing user experience and promote consumer engagement across multiple industry verticals will also promote the demand for event management software in the future.
The Asia Pacific region is emerging as the fastest expanding market for event management software in the world. Rising penetration of digital technologies, growing number of events being organized in this region, and increasing awareness regarding the benefits of event management software are all estimated to promote market development going forward. China, Japan, and India are predicted to bring in most revenue for event management software companies operating in this region.
Global Event Management Software Market By Region
- Largest
- Fastest
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Event Management Software Market Dynamics
Market Drivers
High Demand for Integrated Event Management
- Event management software solutions are becoming one stop solutions for all things event as demand for a centralized event management solution increases globally. Rising availability of event management software that can manage everything from event inception to conclusion will boost market growth in the future.
Rising Popularity of Virtual Events
- The trend of virtual events is not showing signs of slowing down anytime soon. Growing interest of educational and corporate institutions in planning and holding virtual events is projected to uplift the demand for event management software over the coming years.
Market Restraints
High Initial Costs
- Deploying event management software is quite a capital-intensive task as the software is quite expensive and complex. These high costs of deployment and integration are projected to impede the adoption of event management software in the long run as most small and medium enterprises don’t have the budget to splurge for a event management software.
Complexity in Integration
- Event management software has a complex integration procedure as it needs to be connected to multiple platforms and systems to function efficiently. However, this integration is quite complex as most solutions are not compatible with legacy systems or are not interoperable.
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Event Management Software Market Competitive Landscape
Event management software providers should focus on maximizing their business scope across all regions in the world. Entering emerging markets and launching new event management software with advanced features will also boost revenue generation in the future. Collaborations and mergers will also be preferred strategies for event management software providers looking to expand their business scope and market share in the long run.
Top Players in the Event Management Software Market
- Cvent
- Aventri
- Eventbrite
- Bizzabo
- EventMobi
- Eventzilla
- Whova
- RegFox
- Swoogo
- Hubb
- Certain Inc.
- Boomset
- Attendify
- etouches
- DoubleDutch
- Splash
- Glisser
- Gather
- SpotMe
- Socio
Recent Developments
- In June 2024, a new event management solution was launched to resolve the complex challenges associated with the traditional event management approach. Evexus is an end-to-end event management solution that uses artificial intelligence to enhance event management potential.
- In January 2024, a new generative AI assistant was launched by Eventdex for event planners. The new solution is powered by ChatGPT to provide immediate support for event planners at the time of need.
- In September 2023, a new solution was launched to improve event planning capabilities by Iventis, a renowned name in visual planning business. Iventis version 2.0 helps in improving the operational efficiency of any event management.
Event Management Software Key Market Trends
- Personalization of Events: Event management software solution providers can focus on providing a personalized experience to all event attendees. Growing demand for personalized solutions to stand out from the competition and improve engagement, will push event management software companies to innovate in the field of personalization in the long run.
- Mobile Application: Event management software companies can focus on developing applications for mobile devices. Rapidly surging sales of smartphones and increasing reliance on the same will offer lucrative opportunities for event management mobile applications in the long run.
Event Management Software Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, growing number of virtual events being organized around the world and increasing emphasis on improved event management are projected to drive event management software market growth. On the contrary, high costs of deployment and complexity in integration are projected to slow down event management software demand in the future. The presence of key event management software providers helps North America maintain a dominant share in the global event management software market. Providing personalization for event attendees through event management software will be a major trend for all market players in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 7 billion |
| Market size value in 2031 | USD 14.1 billion |
| Growth Rate | 14.1% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Event Management Software Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Event Management Software Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Event Management Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Event Management Software Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Event Management Software Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Event Management Software Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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