Global Exercise Band Market

Exercise Band Market Size, Share, Growth Analysis, By Product(Strip Exercise Bands, Tube Exercise Bands), By Distribution Channel(Online, Offline), By End-use(Individual Users, Health Clubs, Gyms, Other), By Region - Industry Forecast 2025-2032

Report ID: SQSG30L2048 | Region: Global | Published Date: October, 2024
Pages: 157 | Tables: 89 | Figures: 76

Exercise Band Market News

  • In June 2021, NovoFit (which has a fitness equipment business in Australia) has announced a partnership with Amer Sports brand, Peecor, to increase strength by capturing a larger market share in the global market.
  • In October 2021, Nautilus Inc. introduced the first Bowflex indoor cycling bike, which is affordable to the middle-class range and costs significantly less than the Peloton Bike. It was created to increase people's motivation to exercise.
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Exercise Band Market size was valued at USD 61.3 Billion in 2023 and is poised to grow from USD 70.25 Billion in 2024 to USD 213.32 Billion by 2032, growing at a CAGR of 14.6% during the forecast period (2025-2032).

The global exercise band market is fragmented, with several local and international players present. Resistance bands are manufactured using advanced raw materials and technology. Due to low entry barriers and low production costs, several new market players are entering the market. New product launches, the cost-effectiveness of resistance bands, and product diversification increase market competition. These companies are focusing on strategic partnerships, acquisitions, and venture capital investments to broaden their product portfolio, increase revenue share, and strengthen their market position. 'TheraBand', 'Black Mountain Products', 'Fit Simplify', 'Bodylastics USA Inc.', 'WODFitters', 'Serious Steel Fitness', 'SPRI', 'Limm', 'Liveup SPORTS', 'ProSource', 'Perform Better', 'Resistance Band Training', 'Rubberbanditz', 'Tarkana', 'Super Exercise Band', 'Iron Woody Fitness', 'Synergee', 'Letsfit', 'Gaiam', 'Victorem'

The demand for exercise bands grows, market players are investing in R&D to introduce new technologies and improve band material. New and innovative products are gaining traction with consumers, which is driving market growth globally. Sensor-based devices, for example, are being introduced by market participants to track body mass index (BMI) and related indexes.

With the rise in health issues, there is a significant increase in regular exercise and physical activities to improve body mobility, flexibility, and agility. As a result, in order to improve health and lifestyle, people are turning to time-saving and alternative solutions such as exercise bands.

The global exercise band market is studied on the basis of geography as North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America region is expected to account for the largest market due to the large number of people participating in fitness programmes throughout the region. The United States is expected to be a lucrative market for resistance bands. Consumer preferences for a healthier lifestyle are driving regional growth. Furthermore, the rising prevalence of chronic diseases such as cardiovascular disease is expected to drive demand for exercise band in North America. Rehabilitation and physical therapies required for the prevention of heart disease are expected to drive demand for effective fitness techniques.

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Global Exercise Band Market

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