Global Extended Reality Market

Extended Reality Market Size, Share, Growth Analysis, By Offering (Hardware, Software), By Device Type (AR Devices, VR Devices), By Enterprise Size (Small, Mid-Sized, Large Enterprises), By Application (Aerospace, Automotive, Healthcare, Gaming), By Region - Industry Forecast 2024-2031

Report ID: SQMIG45E2161 | Region: Global | Published Date: November, 2024
Pages: 157 | Tables: 61 | Figures: 75

Extended Reality Market News

  • In February 2023, Sony Group Corporation introduced its highly anticipated PlayStation VR2 and PlayStation VR2 Sense Controller Charging Station, elevating the gaming experience to new heights. The cutting-edge PS VR2 boasts impressive features such as headset feedback, eye tracking, 3D audio, and adaptive triggers, while the PS VR2 Sense controllers deliver haptic feedback, adding an immersive touch to the gameplay.
  • In January 2023, HTC Corporation unveiled its latest innovation, the VIVE XR Elite, a sleek and lightweight all-in-one consumer flagship. This remarkable headset seamlessly merges mixed reality (MR) and virtual reality (VR) technologies, making it the go-to choose for diverse activities, including gaming, productivity tasks, fitness, and beyond. With its powerful and versatile capabilities, the VIVE XR Elite sets a new standard for immersive experiences in the XR realm.
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Global Extended Reality Market size was valued at USD 31.1 billion in 2022 and is poised to grow from USD 39.5 billion in 2023 to USD 187.6 billion by 2031, growing at a CAGR of 21.5% during the forecast period (2024-2031).

The global Extended Reality (XR) market boasts a highly competitive landscape, characterized by the presence of major technology giants, innovative startups, and established players vying for market dominance. Leading companies dominate the VR and AR segments, leveraging their vast resources and R&D capabilities to deliver cutting-edge XR experiences. The competitive rivalry is intensified by continuous technological advancements, strategic partnerships, and acquisitions to expand product portfolios and global reach. As the XR market grows rapidly, the race to offer compelling content, seamless user experiences, and cost-effective solutions intensifies, driving innovation and setting the stage for a captivating future of immersive reality technologies. 'Meta Platforms, INC.', 'Microsoft', 'Sony Group Corporation', 'Apple INC.', 'Google (Alphabet)', 'HTC Corporation', 'PTC INC.', 'Seiko Epson Corporation', 'Qualcomm Technologies, INC.', 'Samsung Electronics CO., LTD.', 'Lenovo', 'Intel Corporation', 'Panasonic Holdings Corporation', 'Eon Reality', 'Continental AG', 'Visteon Corporation', 'Xiaomi Corporation', 'Maxst CO., LTD.', 'Magic Leap, INC.', 'Virtuix'

Continuous advancements in hardware and software technologies play a significant role in driving the Extended Reality market. Improved computing power, high-resolution displays, and more accurate tracking sensors enhance the overall XR experience for users. For example, the development of standalone VR headsets, like Oculus Quest, offers untethered and immersive experiences without the need for external devices, attracting a broader consumer base.

Integration of XR with E-commerce: XR is being integrated into e-commerce platforms to enhance the online shopping experience. Virtual try-ons and AR product visualization allow consumers to preview products before purchasing, reducing the need for physical visits to brick-and-mortar stores. For instance, furniture retailers are implementing AR tools that enable customers to visualize how furniture will look in their homes before making a purchase decision.

North America commands a significant market share due to its early adoption and widespread integration of XR technologies across various sectors. With tech giants like Microsoft, Facebook, and Google leading the charge in developing cutting-edge XR devices and applications, the region remains at the forefront of XR innovation. For instance, the deployment of XR in the healthcare sector has revolutionized medical training, allowing surgeons to practice complex procedures in realistic simulations, thereby improving patient outcomes and safety. Additionally, North America's thriving gaming industry embraces XR to offer gamers unprecedented immersive experiences, driving both entertainment and revenue growth.

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Global Extended Reality Market

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