Eye Tracking Market Size, Share, Growth Analysis, By Offering (Hardware, Software), By Location (Remote, Mobile), By Application (Assistive Communication, Human Behaviour and Market Research), By Tracking Type (Eye Attached Tracking, Optical Tracking), By Industry, By Region - Industry Forecast 2025-2032

Eye Tracking Market Driver

Rising adoption of eye-tracking technology in advertisement and consumer research.

• Eye-tracking technology has been used in market research in a big way. More and more people in retail, especially in the FMCG industry, want to use eye-tracking technology to increase sales. Eye-tracking devices and related algorithms are being used to gain insights into consumer behavior at retail stores. These devices and algorithms help figure out how long a customer spends looking at a product, what the best way is to set up a product in a store to get them to buy, and what kind of packaging gives the best information about the product for the customer's benefit. Eye tracking is also used for digital marketing and judging the effectiveness of ads in print, billboards, and digital media. These are some of the factors driving the global eye-tracking market during the analysis period.

Eye Tracking Market Restraint

Disruption in the supply chain restrains the production and distribution of eye-trackers.

• Various nations have imposed lockdowns due to the pandemic and this has affected the supply chain of several markets, including the market for eye-tracking. This disruption in the supply chain creates difficulties for eye-tracking gadget producers in the production and distribution of their goods. These are some of the factors restraining the demand and would slow down the eye-tracking market growth during the analysis period.