USD 1.62 billion
False Eyelashes Market Size, Share, Growth Analysis, By Type(Strip Lashes, Individual Flare lashes, Individual Single Lashes, Others), By Distribution Channel(Hypermarkets, Supermarkets, Specialty Stores, Others), By Constituent(Natural, Synthetic), By Region - Industry Forecast 2024-2031
Report ID:
SQSG30L2024 |
Region:
Global |
Published Date: April, 2024
Pages:
229
|Tables:
91
|Figures:
76
False Eyelashes Market Insights
False Eyelashes Market size was valued at USD 1.62 billion in 2019 and is poised to grow from USD 1.72 billion in 2023 to USD 2.52 billion by 2031, growing at a CAGR of 6.2% in the forecast period (2024-2031).
Fashionistas frequently wear false eyelashes to strengthen and thicken their real lashes. These goods come in a range of lengths and hues. The false eyelashes market is expanding primarily due to rising customer knowledge of the availability of various grooming products. Nowadays, cosmetic companies work with fashion icons to release their premium eyelash products. Fake eyelashes are normally made from mink fur, silk, or synthetic fibers.
Companies have relied heavily on social media influencers to develop their brand's perception among consumers. Public celebrities often promote these goods on YouTube and Instagram and even publish videos on how to use them correctly. For instance, the social media platforms have been primarily used by the Lashify company to sell their artificial eyelash extensions. Most of these industry titans in the beauty industry rely on social media influencers to market their goods. For instance, Estée Lauder is said to spend almost 75% of its marketing expenditure on these influencers. Global spending on influencer marketing has increased from USD 2 billion in 2023 to USD 8 billion in 2019. Tech-savvy customers actively look for makeup influencers that share their aesthetic preferences.
US False Eyelashes Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Specialty Stores
Fastest Growth
Specialty Stores
Growth Rate
6.2% CAGR
Global False Eyelashes Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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False Eyelashes Market Segmental Analysis
The Global False Eyelashes Market is segmented based on the Type, Distribution Channel, Constituent, and region. Based on the Type, the Global False Eyelashes Market is segmented as Strip Lashes, Individual Flare lashes, Individual Single Lashes, and Others. Based On Distribution Channel, the Global False Eyelashes Market is segmented as Hypermarkets, Supermarkets, Specialty Stores and Others, and Others. By Constituent, the market is segmented into Natural, Synthetic. Based on Region it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
False Eyelashes Market Analysis by Type
Based on the Type, in 2018, the revenue share of strip artificial eyelashes was just under 40%. These variations are very well-liked by those who use artificial eyelashes every day because they are the simplest and fastest to put on. These solutions are very user-friendly and may be used to cover the entire lash line with just one application. Another advantage is that makeup professionals and beauticians are not necessary for their application. Strip artificial eyelashes are pre-styled and in a range of looks for various occasions.
False Eyelashes Market Analysis by Distribution Channel
Global False Eyelashes market has been segmented on the basis of application as Hypermarkets, Supermarkets, Specialty Stores and others. Among these, it is anticipated that the market's bigger revenue share will be accounted for by the Specialty store-based sector. Most false eyelash customers are quite particular about the design and manufacture of this product; thus, they prefer to purchase it offline rather than online. Specialty shops provide assistance from experts who not only select products that are most suited to their preferences but also describe the use and care of the product. The non-store-based segment is anticipated to increase at a faster rate during the projection period. These channels have grown in popularity among customers, largely because of the ease they provide. Many makeup and beauty product businesses have created websites for them, offering protection against fake goods.
Loads of times a year, most websites give sizable reductions, making many expensive things quite accessible. These promotions draw a sizable consumer base, which fuels false eyelashes market segment.
Global False Eyelashes Market By Distribution Channel, 2021(%)
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False Eyelashes Market Regional Insights
North America held the largest share of the False Eyelashes market. due to an industry's expanding technological cosmetics, which is subsequently causing a growth in the country's use of false eyelashes. A strong foundation for the product has been created by the large number of suppliers that are present in the United States. The rising popularity of fake eyelashes has been greatly aided by the growing impact of social media influencers as well as TV and movie performers. Permanent eyelash extensions, which last for two to three weeks, are a fad that has become very popular in the area.
The market for artificial eyelashes is anticipated to develop the quickest in Asia Pacific, with a CAGR of 6.6% from 2019 to 2025. Over the course of the projected period, the regional market will be driven by rising consumer awareness of changing beauty trends and the accessibility of new and more efficient products in markets such as those in India, China, South Korea, and the Philippines, among others. Because Caucasian women's features differ from those of Asian women, especially East Asian women, manufacturers of cosmetics and beauty goods have been creating unique items to meet market demands.
Global False Eyelashes Market By Geography, 2021 - 2028
- Largest
- Fastest
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False Eyelashes Market Dynamics
False Eyelashes Market Driver
- The market for fake eyelashes has risen as a result of women's willingness to spend a lot of money on cosmetics. Additionally, there has been a significant increase in expenditure on high-end cosmetics. In the global personal care and cosmetics market, false eyelashes have a significant proportion.
- Some platforms, where fashion bloggers or specific influencers from YouTube and Instagram often recommend these goods and offer tutorials that make it simple for customers to try their hands on, are anticipated to dominate the expansion of the false eyelashes market. Around 75% of Estée Lauder's marketing budget is allocated to working with these influencers.
False Eyelashes Market Restraint
- False eyelashes can be used to draw attention from across the room, but they can also cause eye problems, such as allergic reactions, painful eyes, and even more severe issues in some situations. Humans were given natural eyelashes because they can limit airflow into the eyes, block sunlight, and control excessive moisture. Wearing false eyelashes could injure your eyes because of rigid eyesight, which puts your vision in danger when a foreign object is close to your eyes. This can hamper market growth.
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False Eyelashes Market Competitive Landscape
Global False Eyelashes market is relatively fragmented, with a high level of competition. The majority of the businesses covered in the report have prioritized new product launches and growing their manufacturing footprint in underdeveloped areas. Innovative approaches, partnerships, strategic alliances, and the enlarging of regional and international distribution networks are among the strategies.
False Eyelashes Market Top Player's Company Profiles
- Ardell
- Revlon
- MAC Cosmetics
- Kiss Products
- Esqido
- Huda Beauty
- Lilly Lashes
- Velour Lashes
- Tarte Cosmetics
- Benefit Cosmetics
- Eylure
- KISS Beauty Products
- Blink Lash Store
- Sephora Collection
- Makeup Geek
- Morphe
- Lashify
- L’Oréal S.A.
- Dior
- Shu Uemura
False Eyelashes Market Recent Developments
- In 2022, Levi Lashes launched a Plant Fiber Lashes Biodegradable False Eyelashes with an Eco-Friendly lashes package.
- In September 2022, A well-known fashion star named Jenna Lyons launched the "Loveseen" brand. The company sells a variety of artificial eyelashes with distinctive designs in various lengths, hues, and shapes.
False Eyelashes Key Market Trends
- False eyelashes have developed from a special occasion accessory to a necessary everyday accessory as a result of easy access to celebrity fashion items in recent years. Due to their level of popularity, companies in this market have been able to adjust to changing consumer demands. As a result, the market has created a product that is simple to use. A wide range of goods are created by manufacturers so that customers can help with quick and simple installation. Consequently, these lash extensions have gained popularity among women. The introduction of magnetic lashes has further boosted the product's popularity because most artificial eyelashes require the ability to be fixed.
- Regarding cutting-edge product development, Ardell Professional introduced its extensive collection of magnetic eyelashes in 2018. These products are going to be sold in all reachable stores in the US, including Target, Walmart, and Walgreens. Additionally, the availability of contemporary convenience stores has made them a one-stop-shop for a variety of categories. As a result, brands are more likely to enter the market through such channels because they are more convenient for customers and encourage impulse buying.
False Eyelashes Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Global False Eyelashes Market Analysis, in terms of type, In 2020, the segment of strip lashes held a greater market share for fake eyelashes overall. Strip lashes are a band of pre-made lashes attached with a releasable glue. These options are the quickest and simplest to put on, making them quite well-liked by customers who frequently use artificial eyelashes. These products are user-friendly because they cover the entire lash line in a single application.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 1.62 billion |
| Market size value in 2031 | USD 2.52 billion |
| Growth Rate | 6.2% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on False Eyelashes Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on False Eyelashes Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the False Eyelashes Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the False Eyelashes Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the False Eyelashes Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the False Eyelashes Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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