USD 1.22 Billion
Report ID: SQSG30L2024 | Region: Global | Published Date: August, 2022 | Pages: 157 | Tables: 92 | Figures: 71
Global False Eyelashes Market was valued at USD 1.22 Billion in 2021, and it is expected to reach a value of USD 1.91 Billion by 2028, at a CAGR of more than 6.6% over the forecast period (2022- 2028).
Fashionistas frequently wear false eyelashes to strengthen and thicken their real lashes. These goods come in a range of lengths and hues. The false eyelashes market is expanding primarily due to rising customer knowledge of the availability of various grooming products. Nowadays, cosmetic companies work with fashion icons to release their premium eyelash products. Fake eyelashes are normally made from mink fur, silk, or synthetic fibers.
Companies have relied heavily on social media influencers to develop their brand's perception among consumers. Public celebrities often promote these goods on YouTube and Instagram and even publish videos on how to use them correctly. For instance, the social media platforms have been primarily used by the Lashify company to sell their artificial eyelash extensions. Most of these industry titans in the beauty industry rely on social media influencers to market their goods. For instance, Estée Lauder is said to spend almost 75% of its marketing expenditure on these influencers. Global spending on influencer marketing has increased from USD 2 billion in 2017 to USD 8 billion in 2019. Tech-savvy customers actively look for makeup influencers that share their aesthetic preferences.
Global Market Size
USD 1.22 Billion
more than 6.6% CAGR
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The Global False Eyelashes Market is segmented based on the Type, Distribution Channel, Constituent, and region. Based on the Type, the Global False Eyelashes Market is segmented as Strip Lashes, Individual Flare lashes, Individual Single Lashes, and Others. Based On Distribution Channel, the Global False Eyelashes Market is segmented as Hypermarkets, Supermarkets, Specialty Stores and Others, and Others. By Constituent, the market is segmented into Natural, Synthetic. Based on Region it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Analysis by Type
Based on the Type, in 2018, the revenue share of strip artificial eyelashes was just under 40%. These variations are very well-liked by those who use artificial eyelashes every day because they are the simplest and fastest to put on. These solutions are very user-friendly and may be used to cover the entire lash line with just one application. Another advantage is that makeup professionals and beauticians are not necessary for their application. Strip artificial eyelashes are pre-styled and in a range of looks for various occasions.
Analysis by Distribution Channel
Global False Eyelashes market has been segmented on the basis of application as Hypermarkets, Supermarkets, Specialty Stores and others. Among these, it is anticipated that the market's bigger revenue share will be accounted for by the Specialty store-based sector. Most false eyelash customers are quite particular about the design and manufacture of this product; thus, they prefer to purchase it offline rather than online. Specialty shops provide assistance from experts who not only select products that are most suited to their preferences but also describe the use and care of the product. The non-store-based segment is anticipated to increase at a faster rate during the projection period. These channels have grown in popularity among customers, largely because of the ease they provide. Many makeup and beauty product businesses have created websites for them, offering protection against fake goods.
Loads of times a year, most websites give sizable reductions, making many expensive things quite accessible. These promotions draw a sizable consumer base, which fuels false eyelashes market segment.
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North America held the largest share of the False Eyelashes market. due to an industry's expanding technological cosmetics, which is subsequently causing a growth in the country's use of false eyelashes. A strong foundation for the product has been created by the large number of suppliers that are present in the United States. The rising popularity of fake eyelashes has been greatly aided by the growing impact of social media influencers as well as TV and movie performers. Permanent eyelash extensions, which last for two to three weeks, are a fad that has become very popular in the area.
The market for artificial eyelashes is anticipated to develop the quickest in Asia Pacific, with a CAGR of 6.6% from 2019 to 2025. Over the course of the projected period, the regional market will be driven by rising consumer awareness of changing beauty trends and the accessibility of new and more efficient products in markets such as those in India, China, South Korea, and the Philippines, among others. Because Caucasian women's features differ from those of Asian women, especially East Asian women, manufacturers of cosmetics and beauty goods have been creating unique items to meet market demands.
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Global False Eyelashes market is relatively fragmented, with a high level of competition. The majority of the businesses covered in the report have prioritized new product launches and growing their manufacturing footprint in underdeveloped areas. Innovative approaches, partnerships, strategic alliances, and the enlarging of regional and international distribution networks are among the strategies.
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According to our Global False Eyelashes Market Analysis, in terms of type, In 2020, the segment of strip lashes held a greater market share for fake eyelashes overall. Strip lashes are a band of pre-made lashes attached with a releasable glue. These options are the quickest and simplest to put on, making them quite well-liked by customers who frequently use artificial eyelashes. These products are user-friendly because they cover the entire lash line in a single application.
|Market size value in 2021||USD 1.22 Billion|
|Market size value in 2028||USD 1.91 Billion|
|Growth Rate||more than 6.6%|
|Forecast period||2022- 2028|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global False Eyelashes Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global False Eyelashes Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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