What is the global market size of False Eyelashes Market?

False Eyelashes Market size was valued at USD 1.62 billion in 2021 and is poised to grow from USD 1.72 billion in 2022 to USD 2.52 billion by 2030, growing at a CAGR of 6.2% in the forecast period (2023-2030).

False Eyelashes Market Size, Share, Growth Analysis, By Type(Strip Lashes, Individual Flare lashes, Individual Single Lashes, Others), By Distribution Channel(Hypermarkets, Supermarkets, Specialty Stores, Others), By Constituent(Natural, Synthetic), By Region - Industry Forecast 2025-2032

Report ID: SQSG30L2024 | Region: Global | Published Date: April, 2024
Pages: 229 | Tables: 91 | Figures: 76

False Eyelashes Market Dynamics

False Eyelashes Market Driver

The market for fake eyelashes has risen as a result of women's willingness to spend a lot of money on cosmetics. Additionally, there has been a significant increase in expenditure on high-end cosmetics. In the global personal care and cosmetics market, false eyelashes have a significant proportion.
Some platforms, where fashion bloggers or specific influencers from YouTube and Instagram often recommend these goods and offer tutorials that make it simple for customers to try their hands on, are anticipated to dominate the expansion of the false eyelashes market. Around 75% of Estée Lauder's marketing budget is allocated to working with these influencers.

False Eyelashes Market Restraint

False eyelashes can be used to draw attention from across the room, but they can also cause eye problems, such as allergic reactions, painful eyes, and even more severe issues in some situations. Humans were given natural eyelashes because they can limit airflow into the eyes, block sunlight, and control excessive moisture. Wearing false eyelashes could injure your eyes because of rigid eyesight, which puts your vision in danger when a foreign object is close to your eyes. This can hamper market growth.

False Eyelashes Market Report Snapshots

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False Eyelashes Market size was valued at USD 1.72 Billion in 2023 and is poised to grow from USD 1.83 Billion in 2024 to USD 2.68 Billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

Global False Eyelashes market is relatively fragmented, with a high level of competition. The majority of the businesses covered in the report have prioritized new product launches and growing their manufacturing footprint in underdeveloped areas. Innovative approaches, partnerships, strategic alliances, and the enlarging of regional and international distribution networks are among the strategies. 'Ardell', 'Revlon', 'MAC Cosmetics', 'Kiss Products', 'Esqido', 'Huda Beauty', 'Lilly Lashes', 'Velour Lashes', 'Tarte Cosmetics', 'Benefit Cosmetics', 'Eylure', 'KISS Beauty Products', 'Blink Lash Store', 'Sephora Collection', 'Makeup Geek', 'Morphe', 'Lashify', 'L’Oréal S.A.', 'Dior', 'Shu Uemura'

The market for fake eyelashes has risen as a result of women's willingness to spend a lot of money on cosmetics. Additionally, there has been a significant increase in expenditure on high-end cosmetics. In the global personal care and cosmetics market, false eyelashes have a significant proportion.

False eyelashes have developed from a special occasion accessory to a necessary everyday accessory as a result of easy access to celebrity fashion items in recent years. Due to their level of popularity, companies in this market have been able to adjust to changing consumer demands. As a result, the market has created a product that is simple to use. A wide range of goods are created by manufacturers so that customers can help with quick and simple installation. Consequently, these lash extensions have gained popularity among women. The introduction of magnetic lashes has further boosted the product's popularity because most artificial eyelashes require the ability to be fixed.

North America held the largest share of the False Eyelashes market. due to an industry's expanding technological cosmetics, which is subsequently causing a growth in the country's use of false eyelashes. A strong foundation for the product has been created by the large number of suppliers that are present in the United States. The rising popularity of fake eyelashes has been greatly aided by the growing impact of social media influencers as well as TV and movie performers. Permanent eyelash extensions, which last for two to three weeks, are a fad that has become very popular in the area.

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False Eyelashes Market Size, Share, Growth Analysis, By Type(Strip Lashes, Individual Flare lashes, Individual Single Lashes, Others), By Distribution Channel(Hypermarkets, Supermarkets, Specialty Stores, Others), By Constituent(Natural, Synthetic), By Region - Industry Forecast 2025-2032

False Eyelashes Market Dynamics

False Eyelashes Market Report Snapshots

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What is the global market size of False Eyelashes Market?

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