False Eyelashes Market Size, Share, Growth Analysis, By Type(Strip Lashes, Individual Flare lashes, Individual Single Lashes, Others), By Distribution Channel(Hypermarkets, Supermarkets, Specialty Stores, Others), By Constituent(Natural, Synthetic), By Region - Industry Forecast 2024-2031

False Eyelashes Market size was valued at USD 1.62 billion in 2019 and is poised to grow from USD 1.72 billion in 2023 to USD 2.52 billion by 2031, growing at a CAGR of 6.2% in the forecast period (2024-2031).

Fashionistas frequently wear false eyelashes to strengthen and thicken their real lashes. These goods come in a range of lengths and hues. The false eyelashes market is expanding primarily due to rising customer knowledge of the availability of various grooming products. Nowadays, cosmetic companies work with fashion icons to release their premium eyelash products. Fake eyelashes are normally made from mink fur, silk, or synthetic fibers.

Companies have relied heavily on social media influencers to develop their brand's perception among consumers. Public celebrities often promote these goods on YouTube and Instagram and even publish videos on how to use them correctly. For instance, the social media platforms have been primarily used by the Lashify company to sell their artificial eyelash extensions. Most of these industry titans in the beauty industry rely on social media influencers to market their goods. For instance, Estée Lauder is said to spend almost 75% of its marketing expenditure on these influencers. Global spending on influencer marketing has increased from USD 2 billion in 2023 to USD 8 billion in 2019. Tech-savvy customers actively look for makeup influencers that share their aesthetic preferences.

US False Eyelashes Market is poised to grow at a sustainable CAGR for the next forecast year.