Feminine Hygiene Products Market Size, Share, Growth Analysis, By Product(Menstrual Care and Cleaning & Deodorizing), By Distribution Channels(Supermarkets, Drug Stores, Pharmacies, Online Retail), By Region - Industry Forecast 2024-2031

In 2022, there was 11.96 billion USD in the Asia Pacific market. Due to rising hygiene awareness and urbanization in China and India, the Asia Pacific region is predicted to dominate the world's market for feminine hygiene and increase rapidly. In these countries, there are an increasing number of working women, which has increased disposable money, allowing women to spend more on their health and physical well-being. More than likely, market expansion in the area will be aided by the development of reusable items. Instead of constantly buying new disposable items for the next usage, it offers a financially sensible solution.

Due to its generally higher living standards, improved sanitation practices, and higher levels of female income, North America is considered to be a mature market. Consequently, as a result of these factors, the regions currently hold a sizable market share for feminine hygiene products. In 2022, for example, Western Europe saw the biggest usage of feminine hygiene products, followed by North America and Eastern Europe, according to the annual & sustainability report released by Essity AB, a leading manufacturer of hygiene products. From 10 to 54-year-old women in Western Europe use more than 380 units of feminine hygiene products annually, according to the same source.