USD 5.1 billion
Femtech Market Size, Share, Growth Analysis, By Type(Devices, Software, Services, and Consumer Products), By Application(Pregnancy and Nursing Care, Reproductive Health & Contraception, Menstrual Health, General Health), By End Use(Direct-to-Consumer, Hospitals, Surgical Centers, Fertility Clinics), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35H2191 |
Region:
Global |
Published Date: September, 2024
Pages:
157
|Tables:
61
|Figures:
75
Femtech Market Insights
Femtech Market size was valued at USD 33.92 Billion in 2023 and is poised to grow from USD 39.45 Billion in 2024 to USD 132.04 Billion by 2032, growing at a CAGR of 16.3% during the forecast period (2025-2032).
The femtech market is witnessing substantial growth supported by the increasing awareness of women’s health issues, rising investments by startups, and improvements in technologies like telemedicine, wearable technology, and mobile health applications. The market is also propelled by enhanced access to diverse services, the increasing demand for personalized medicine, and a key focus on gender-specific R&D. Nonetheless, the global FemTech industry is hampered by a few challenging factors including regulatory challenges like lack of uniform guidelines and complex approval processes, and growing data security and privacy issues. Yet, the FemTech market is fueled by a few opportunities, including the development of new products, global market progress, and integration with telehealth.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Wearables
Fastest Growth
Wearables
Growth Rate
11.1% CAGR
Global Femtech Market ($ Bn)
Country Share for North America Region (%)
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Femtech Market Segmental Analysis
Global FemTech Market is segmented on the basis of type, application, end use, and region. By type, the market is segmented into Devices, Software, Services, and Consumer Products. By application, the market is segmented into Pregnancy and Nursing Care, Reproductive Health & Contraception, Menstrual Health, General Health, Pelvic & Uterine Health, Sexual Health, Women's Wellness, Menopause Care, and Longevity & Mental Health. By end-use, the market is segmented into direct-to-consumer, hospitals, surgical centers, fertility clinics, diagnostic centers, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
FemTech Market Analysis by Type
Based on type, the femtech market is categorized into devices, software, services, and consumer products. The devices segment held a notable FemTech market share of in the previous years and is expected to lead over the forecast period as well owing to direct monitoring of health, better user engagement, and the development of innovative solutions. Devices like health monitors and wearable devices offer quick feedback options on diverse health metrics. This enables women to effectively track their reproductive parameters and overall well-being with ease. Most devices provide improved gamified experiences and engaging interfaces that motivate the daily use of such devices and comply with health regimes. Moreover, emergence of innovative solutions like fertility trackers and menstrual cups is attracting tech-savvy users seek more personalized products.
On the other hand, the software segment is projected to grow considerably over the FemTech market forecast period owing to increased accessibility and scalability, user-centric design, and insights and data analytics. Software applications, including wearable technologies and different health tracking applications can be easily accessed via mobiles, which help reach a large population without needing for addition physical devices, increasing convenience. Several software companies are offering personalized solutions that enable users to adjust and obtain tailored health insights depending on their data. The software can capably analyze huge data quantities, offering users useful insights into trends, patterns, and upcoming health issues.
FemTech Market Analysis by End Use
Based on end use, the market is segmented into direct-to-consumer, hospitals, surgical centers, fertility clinics, diagnostic centers, and others. The direct-to-consumer segment held a notable FemTech market share in the previous years and is expected to continue dominance over the forecast period as well owing to better consumer empowerment, accessibility and convenience, and personalization. DTC or direct-to-consumer offerings help women to track their health with streamlined use of products that do not require a medical professional. Also, accessibility to several femtech products via online shopping has increased convenience and access to varied tailored solutions. DTC companies are also emphasizing niche markets, delivering personalized solutions that cater to growing health needs.
On the other hand, the hospitals segment will hold a remarkable market share in the coming years owing to availability of integrated care, access to improved technology, and professional services. Hospitals offer well-integrated femtech solutions that amalgamate treatment, diagnostics, and follow-up care, confirming quality patient care and continuity of services offerings. These settings are well-equipped with advanced resources to adopt and use femtech software and devices like fertility treatment solutions and telemedicine platforms for better patient outcomes. Also, availability of professional working staff ensures better use of these solutions that increases trust among women patients.
Global Femtech Market By Product Type
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Femtech Market Regional Insights
Geographically, North America dominated the market in the previous years and is expected to lead over the forecast period owing to the strong investment landscape, growing awareness and demand, and rising technological advancements. A strong ecology of venture capital companies is heavily investing in several femtech startups, fueling development and innovations. Also, growing awareness regarding women’s health, resulting in higher demand for targeted solutions. The region also has broad penetration of wearable technology and smartphones that streamlines the use of diverse femtech products. The key players profiled in the region include Fitbit Inc., iSono Health, Inc. NUVO Inc., Allara Health, HeraMED, Flo Health Inc., Natural Cycles USA Corp, and more.
Asia-Pacific is the fastest-growing region in global femtech market due to ever-growing population, growing awareness about the benefits of femtech products, adoption of technologies, and changing cultural shifts. With major female population, the demand for customized health solutions is surging speedily. Moreover, growing awareness regarding numerous health concerns in women is moving interest in bettering femtech solutions, mainly in the developing regions. Also, increased use of smartphones is streamlining the use of diverse femtech devices and applications. Changing societal standards are resulting in increased open discussions on women’s health, encouraging adoption of products and reducing stigma.
Global Femtech Market By Region
- Largest
- Fastest
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Femtech Market Dynamics
FemTech Market Drivers
Changing Healthcare Demands
- There is a growing inclination and demand for personalized healthcare solutions that are well-tailored for women. This helps address unique societal and biological demands. Moreover, rising chronic illnesses that affect women like polycystic ovary syndrome (PCOS) and endometriosis is notably driving the need for effective healthcare solutions. Hence, these changing healthcare needs are propelling the FemTech market growth.
Growing Awareness Increasing Women’s Health Issues
- Rising public discourse and advocacy and education are considerably driving the femtech market growth. Increasing discussions about women’s health in public forums and media have increased the education and awareness on concerns like fertility, pregnancy, menstrual health, and menopause. Also, non-profit groups are taking initiatives to increase awareness among women about their health, resulting in increased demand for femtech products.
FemTech Market Restraints
Healthcare Systems Hurdles to Restrain Market
- Most of the healthcare providers may be skeptical for recommending femtech products, which may lead to them advising their women patients with conventional techniques to cure their health issues. This may considerably restrain the growth of the FemTech market. Moreover, lack of insurance coverage and reimbursement for femtech services and products may limit access and affordability for several years.
Investment and Funding Barriers
- Despite increasing interest in raising awareness and development of technologically advanced femtech products, most investors may be hesitant due to several perceived threats or less understanding of the overall femtech market. Moreover, as the market is progressing, the intensifying competition may result in barriers for newbies or smaller businesses, thus limiting the market growth.
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Femtech Market Competitive Landscape
The dynamic and diverse competitive landscape of the global femtech industry is distinguished by the amalgamation of well-established companies, emerging players, and new entrants. Key wellness and health firms are focusing on expanding their product lines to comprise femtech products like Johnson & Johnson, Procter & Gamble, and Clue. Most new entrants are emphasizing niche areas in femtech like menopause management by Gennev, menstrual health by Lola and Thinx, and fertility tracking by Ovia and Ava. Several other companies are engaged in big data and AI to offer personalized health insights for effectiveness and user engagement.
Top Player’s Company Profiles in FemTech Market
- Chiaro Technology Limited (India)
- Fitbit Inc. (US)
- iSono Health, Inc. (US)
- NUVO Inc. (US)
- Allara Health (US)
- HeraMED (US)
- Sirona Hygiene Private Limited (India)
- Flo Health Inc. (US)
- Natural Cycles USA Corp (US)
- Withings (France)
- Samplytics Technologies Private Limited (India)
- Clue by Biowink GmbH (Germany)
- Bloomlife (US)
- Athena Feminine Technologies (US)
- Syrona Health (India)
- Apple Inc. (US)
- Google Inc. (US)
Recent Developments in FemTech Market
- In July 2024, Emagine Solutions Technology, a maternal healthcare innovative solutions provider announced the novel integration with Fitbit. This strategic collaboration will help pregnant women to use ‘The Journey Pregnancy App’ by Emagine to effectively monitor and track their health through Fitbit devices.
- In May 2024, Holdco Nuvo Group D.G announced its business alliance with LAMF Global Ventures Corp. This alliance will allow the company to retain its name, Nuvo, with its current operational structure and management.
- In May 2023, Sirona Hygiene, the Good Glamm Group-supported fem tech firm acquired Bleu, the leading condom brand in cash. This acquisition is performed to create a product line of feminine care solutions and devices in the sexual wellness domain.
Femtech Key Market Trends
- Eco-Friendly and Sustainable Products: As initiatives and awareness for sustainability increases among consumers, a major shift is also seen in towards environmentally friendly femtech solutions. Businesses are creating biodegradable products, reusable items, and sustainable packaging. Moreover, the growing demand for eco-friendly options is impacting product design and promotion strategies with companies focusing on ecological responsibility, which is majorly demanded by the young population.
- Emphasis on Mental Health: The femtech market trend is majorly shifting towards the significance of mental health, especially for reproductive health. The market is being filled with several products that notably address issues of mental health during postpartum periods, pregnancy, and menopause. Several femtech companies are also introducing platforms that comprise resources of mental health like therapy access, mindfulness tools, and more, making an exhaustive approach to health for women.
Femtech Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the femtech market is considerably progressing due to the increasing funding and investments by venture capitals, changing healthcare needs, and changing demographies. However, the market is hampered by low education and awareness for the benefits of femtech products, technological limitations, and lack of evidence and research. North America is anticipated to lead the market owing to favorable regulations, well-developed healthcare infrastructure, and growing awareness for femtech products and services and demand. Nonetheless, a few opportunities for the femtech market include emphasis on preventive care, improvements in data analytics and AI for use in femtech products and growing educational communities and platforms.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 29.16 billion |
| Market size value in 2031 | USD 113.53 billion |
| Growth Rate | 16.3% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Femtech Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Femtech Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Femtech Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Femtech Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Femtech Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Femtech Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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