Fertility Testing Devices Market Size, Share, Growth Analysis, By Product (Ovulation Prediction Kits, Fertility Monitors), By Mode of Purchase (OTC-based products, Online Products), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35A2663 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 36 |Figures: 74

Fertility Testing Devices Market Insights

Global Fertility Testing Devices Market size was valued at USD 542.13 million in 2022 and is poised to grow from USD 587.13 million in 2023 to USD 1111.11 million by 2031, at a CAGR of 8.3% during the forecast period (2024-2031).

The global fertility testing devices market was witnessing significant growth due to increasing awareness about reproductive health and fertility issues. The market was driven by factors such as rising infertility rates, delayed pregnancies, and advancements in fertility testing technologies. Additionally, the growing acceptance and adoption of self-diagnostic devices for fertility testing were also contributing to market expansion. Key players were actively engaged in developing innovative and user-friendly testing devices to cater to the rising demand for at-home fertility monitoring solutions. However, the market was also subject to regulatory and cost-related challenges that may impact on its growth trajectory.

US Fertility Testing Devices Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 542.13 million

Largest Segment

hospitals

Fastest Growth

hospitals

Growth Rate

8.3% CAGR

Global Fertility Testing Devices Market by region
Country Share for North America (%)

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Fertility Testing Devices Market Segmental Analysis

Global Fertility Testing Devices Market is segmented by Product, by Mode of Purchase, by Application, by End User and by Region. Based on Product, the market is segmented into Ovulation Prediction Kits, Fertility Monitors, Male Fertility Testing Products, others. Based on Mode of Purchase, the market is segmented into Direct/Prescription-based products, OTC-based products, Online Products. Based on Application, the market is segmented into Female Fertility Products, Male Fertility Products. Based on End User, the market is segmented into Home Care Settings, Hospitals and Fertility Clinics, Other End Users. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East and Africa.

Fertility Testing Devices Market Analysis By product type

The largest sector in the market is likely to be ovulation prediction kits, as they are widely used by women to track their fertile window and increase the chances of conception. These kits detect hormonal changes that indicate ovulation, allowing couples to time intercourse optimally. The fastest-growing sector is expected to be fertility monitors, which provide a more comprehensive and personalized approach to fertility tracking. These devices often utilize advanced technologies, such as artificial intelligence and machine learning algorithms, to analyze various fertility parameters and offer tailored insights to users.

Fertility Testing Devices Market Analysis by application

Hospitals and fertility centers remain the largest segments due to the availability of specialized medical expertise and comprehensive diagnostic services. Moreover, the convenience and privacy offered by home-based testing kits contribute to the significant growth of the home care segment. The fastest-growing sector is likely to be home care settings. This is primarily attributed to the rising trend of self-diagnosis and monitoring of fertility status at home, which eliminates the need for frequent visits to medical facilities. Additionally, the development of user-friendly and accurate fertility testing devices further boosts the adoption of home care testing solutions.Top of Form

Global Fertility Testing Devices Market by application

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Fertility Testing Devices Market Regional Insights

The global fertility testing devices market displayed a diverse regional landscape. North America held a significant share, driven by advanced healthcare infrastructure and rising awareness about fertility issues. Europe followed closely with its growing focus on family planning and increasing adoption of fertility tracking technologies. Asia-Pacific showcased rapid market expansion due to a large population base, growing disposable income, and the prevalence of fertility-related concerns. Latin America and the Middle East & Africa experienced steady growth as healthcare access improved and cultural stigmas surrounding fertility testing decreased.

Global Fertility Testing Devices Market by geography
  • Largest
  • Fastest

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Fertility Testing Devices Market Dynamics

Fertility Testing Devices Market Drivers

  • The increasing awareness and importance of family planning and reproductive health are driving the growth of the global fertility testing devices market. Couples and individuals are becoming more conscious of their fertility status, leading to a rising demand for fertility testing devices. These devices offer convenience, privacy, and ease of use, empowering users to monitor their fertility levels and plan for pregnancy or seek medical assistance promptly.

Fertility Testing Devices Market Restraints

  • One significant restraint in the global fertility testing devices market is the lack of accuracy and reliability in some low-cost fertility testing products. While there are various affordable fertility testing devices available, some may not provide accurate results, leading to potential misinterpretations and misguided family planning decisions. Consumers may be hesitant to invest in these devices if they question their effectiveness. Ensuring the accuracy and quality of fertility testing devices is crucial to gain consumer trust and maintain market growth. Stricter regulations and quality control measures can address this issue and enhance market confidence.

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Fertility Testing Devices Market Competitive Landscape

The global fertility testing devices market exhibited fierce competition among key players, driven by advancements in technology, rising awareness about reproductive health, and increasing demand for user-friendly and accurate fertility monitoring solutions. Major companies, such as Clearblue, Ava Science Inc., Swiss Precision Diagnostics GmbH, and Church & Dwight Co., Inc., fiercely competed to expand their market presence through product innovation, strategic partnerships, and aggressive marketing campaigns. Additionally, emerging players also sought to gain traction by introducing cost-effective devices and targeting untapped regions. The market's competitive landscape was characterized by continuous research and development efforts aimed at offering cutting-edge fertility testing solutions and catering to diverse consumer needs.

Fertility Testing Devices Market Top Player’s Company Profile

  • Clearblue 
  • First Response 
  • Mira 
  • AVA 
  • Modern Fertility 
  • LetsGetChecked 
  • Proov 
  • YO Home Sperm Test 
  • Fertility Focus 
  • ExSeed Health 
  • Roche 
  • Thermo Fisher Scientific 
  • Quest Diagnostics 
  • Tempdrop 
  • Pregmate 
  • Medical electronic systems 
  • Sensiia 
  • Valley electronics 
  • GeneDx 
  • Labcorp

Fertility Testing Devices Market Recent Developments

  • A home-based sperm testing business called ExSdad Health and Fertility Focus collaborated in February 2021. As part of this collaboration, both businesses would work together to offer pregnant couples solutions.
  • An enhanced version of the OvuSense App—OvuSense App v.2—was released by Fertility Focus (UK) in May 2019. It has features like three alternative ways to examine data, more options for logging events than most applications, and improved cycle monitoring precision.

Fertility Testing Devices Key Market Trends

  • The global fertility testing devices market has been experiencing several key market trends. One prominent trend is the increasing awareness and adoption of home-based fertility testing kits, allowing individuals to conveniently monitor their fertility status. Additionally, technological advancements have led to the development of more accurate and user-friendly devices, further driving market growth. The market has also seen a rising demand for fertility testing among couples facing difficulties in conceiving, leading to an expanding customer base. Furthermore, the integration of digital health technologies and data analytics has enhanced fertility testing's overall efficiency and accessibility, shaping the market's trajectory positively.

Fertility Testing Devices Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, the global fertility testing devices market holds promising future prospects as it continues to witness substantial growth driven by several factors. Firstly, the increasing awareness and acceptance of fertility testing, coupled with rising infertility rates and delayed family planning, are fostering demand for these devices. Secondly, advancements in technology have led to the development of more accurate and user-friendly testing options, enhancing their accessibility and adoption. Additionally, supportive government initiatives and healthcare infrastructure improvements in various regions are expected to boost market expansion. Furthermore, the growing trend of personalized medicine and the integration of digital health solutions are likely to further fuel market growth. As the focus on reproductive health intensifies, the global fertility testing devices market is anticipated to experience sustained growth, offering lucrative opportunities for industry players and benefiting millions of individuals seeking reliable fertility assessment and family planning solutions.

Report Metric Details
Market size value in 2022 USD 542.13 million
Market size value in 2031 USD 1111.11 million
Growth Rate 8.3%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Product
    • Ovulation Prediction Kits, Fertility Monitors, Male Fertility Testing Products, others
  • Mode of Purchase
    • Direct/Prescription-based products, OTC-based products, Online Products
  • Application
    • Female Fertility Products, Male Fertility Products
  • End User
    • Home Care Settings, Hospitals and Fertility Clinics, Other End Users
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Clearblue 
  • First Response 
  • Mira 
  • AVA 
  • Modern Fertility 
  • LetsGetChecked 
  • Proov 
  • YO Home Sperm Test 
  • Fertility Focus 
  • ExSeed Health 
  • Roche 
  • Thermo Fisher Scientific 
  • Quest Diagnostics 
  • Tempdrop 
  • Pregmate 
  • Medical electronic systems 
  • Sensiia 
  • Valley electronics 
  • GeneDx 
  • Labcorp
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Fertility Testing Devices Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Fertility Testing Devices Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Fertility Testing Devices Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fertility Testing Devices Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fertility Testing Devices Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Fertility Testing Devices Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Fertility Testing Devices Market size was valued at USD 542.13 million in 2022 and is poised to grow from USD 587.13 million in 2023 to USD 1111.11 million by 2031, at a CAGR of 8.3% during the forecast period (2024-2031).

The global fertility testing devices market exhibited fierce competition among key players, driven by advancements in technology, rising awareness about reproductive health, and increasing demand for user-friendly and accurate fertility monitoring solutions. Major companies, such as Clearblue, Ava Science Inc., Swiss Precision Diagnostics GmbH, and Church & Dwight Co., Inc., fiercely competed to expand their market presence through product innovation, strategic partnerships, and aggressive marketing campaigns. Additionally, emerging players also sought to gain traction by introducing cost-effective devices and targeting untapped regions. The market's competitive landscape was characterized by continuous research and development efforts aimed at offering cutting-edge fertility testing solutions and catering to diverse consumer needs. 'Clearblue ', 'First Response ', 'Mira ', 'AVA ', 'Modern Fertility ', 'LetsGetChecked ', 'Proov ', 'YO Home Sperm Test ', 'Fertility Focus ', 'ExSeed Health ', 'Roche ', 'Thermo Fisher Scientific ', 'Quest Diagnostics ', 'Tempdrop ', 'Pregmate ', 'Medical electronic systems ', 'Sensiia ', 'Valley electronics ', 'GeneDx ', 'Labcorp'

The increasing awareness and importance of family planning and reproductive health are driving the growth of the global fertility testing devices market. Couples and individuals are becoming more conscious of their fertility status, leading to a rising demand for fertility testing devices. These devices offer convenience, privacy, and ease of use, empowering users to monitor their fertility levels and plan for pregnancy or seek medical assistance promptly.

The global fertility testing devices market has been experiencing several key market trends. One prominent trend is the increasing awareness and adoption of home-based fertility testing kits, allowing individuals to conveniently monitor their fertility status. Additionally, technological advancements have led to the development of more accurate and user-friendly devices, further driving market growth. The market has also seen a rising demand for fertility testing among couples facing difficulties in conceiving, leading to an expanding customer base. Furthermore, the integration of digital health technologies and data analytics has enhanced fertility testing's overall efficiency and accessibility, shaping the market's trajectory positively.

The global fertility testing devices market displayed a diverse regional landscape. North America held a significant share, driven by advanced healthcare infrastructure and rising awareness about fertility issues. Europe followed closely with its growing focus on family planning and increasing adoption of fertility tracking technologies. Asia-Pacific showcased rapid market expansion due to a large population base, growing disposable income, and the prevalence of fertility-related concerns. Latin America and the Middle East & Africa experienced steady growth as healthcare access improved and cultural stigmas surrounding fertility testing decreased.

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