USD 1.5 billion
Fitness App Market Size, Share, Growth Analysis, By Type(Workout and Exercise Apps and Diet, and Nutrition Apps), By Device(Smartphones, Wearable Devices and Tablets), By Platform(IOS and Android), By Gender(Male and Female), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG35J2047 |
Region:
Global |
Published Date: March, 2024
Pages:
219
|Tables:
149
|Figures:
78
Fitness App Market Insights
Global Fitness App Market size was valued at USD 1.54 billion in 2023 and is poised to grow from USD 1.81 billion in 2024 to USD 4.80 billion by 2031, growing at a CAGR of 17.7% in the forecast period (2024-2031).
The fitness industry has undergone a significant transformation due to technological advancements, leading to tough competition between brick-and-mortar gyms and in-app fitness solutions. The growing trend of online fitness training has resulted in a 46.0% increase in global downloads of fitness and health apps, as per an article published by the World Economic Forum. This is primarily due to the increasing awareness regarding fitness and mental well-being among individuals, which is driving the market globally. Health and fitness apps have leveraged machine learning, artificial intelligence, and other technologies to provide personalized fitness plans, diet charts, no equipment workout routines, and personalized health and fitness coaches. The increasing penetration of smartphones worldwide, with unique mobile subscribers expected to reach 5.9 billion by 2025, is another factor driving market growth. Wearable devices such as Fitbit and Apple Watch are also contributing to the growth of the market. Key players in the market are introducing innovative fitness apps to meet growing consumer demand, with new functions and advanced features to enhance the consumer experience. For example, HealthifyMe launched HealthifyMe Studio, which offers live streaming interactive workouts. The entry of new market players was relatively easy five years ago, creating a gap in demand and supply in terms of functionality. Running apps have also witnessed significant growth, and this can be attributed to mergers and acquisitions in the market.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Workout and Exercise Apps
Fastest Growth
Workout and Exercise Apps
Growth Rate
17.7% CAGR
Global Fitness App Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)
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Fitness App Market Segmental Analysis
The global fitness app market is segmented by type, platform, gender, devices and region. Based on type, the market can be segmented into workout and exercise apps, and diet and nutrition apps. Based on application, the market is segmented into smartphones, and tablets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Fitness App Market Analysis by Type
By type, the market can be segmented into workout & exercise apps and diet & nutrition apps. The workout and exercise app segment dominated the fitness app market. These apps provide users with a variety of workout plans, tracking features, and coaching services. With the increasing awareness of the benefits of regular exercise and fitness, the demand for workout and exercise apps is expected to continue growing in the future.
The diet and nutrition app segment is the fastest-growing segment in the fitness app market. These apps help users track their food intake, provide personalized meal plans, and offer nutritional advice. The increasing prevalence of lifestyle diseases such as diabetes and obesity, combined with growing awareness of healthy eating habits, has contributed to the growth of this segment. Furthermore, the availability of features like barcode scanning and recipe suggestions in these apps has made them more user-friendly, driving their popularity.
Fitness App Market Analysis by Application
By application, the market can be segmented into smartphones and tablets. The smartphone application segment dominated the fitness app market. The increasing popularity of smartphones and the widespread availability of fitness apps on app stores has contributed to the growth of this segment. Furthermore, smartphones offer users the convenience of tracking their fitness progress on the go, making it easier to incorporate fitness into their daily routines. With the advancements in technology, fitness apps on smartphones are becoming more advanced, offering features such as real-time tracking, personalized coaching, and social sharing, driving their popularity.
The tablet application segment is the fastest-growing segment in the fitness app market. Tablets offer users a larger screen size, making it easier to access and view fitness content, including workout videos and nutrition plans. Additionally, the portability of tablets allows users to take their fitness routine with them while traveling. With the increasing availability of more affordable tablets and the growing trend of at-home workouts, the demand for fitness apps on tablets is expected to continue growing in the future.
Global Fitness App Market Size By Type, 2021 (%), 202</span><span (%)
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Fitness App Market Regional Insights
According to the market size analysis, North America dominated in terms of revenue share in 2023. Several factors like expansion of coverage networks, high immediacy of smartphone usage, increase in incidence of chronic diseases, and growing population of geriatrics are promoting the uptake of fitness apps in North America. Currently, the United States has the highest usage of fitness applications in the world. Another factor attributed to market growth is high adoption of mHealth in North America. On this, fitness app usage has been overemphasized during the COVID-19 pandemic as during COVID-19 related lock-down, 74%. As a survey revealed by Freeletics, not even 0% of Americans have been caught using at least one fitness app. Moreover, 60. None of these consumers had a plan to cancel their gym membership.
The APAC region is expected to witness the fastest growth rate in the market. The increasing smartphone penetration rate, rising health awareness, and growing disposable income in countries such as China, Japan, India, and Australia are the major factors driving the growth of the fitness app market in this region. China is the largest market in this region due to the increasing adoption of fitness apps, a large population base, and rising health consciousness. India is also expected to witness significant growth due to the increasing adoption of smartphones and the trend of fitness and wellness.
Global Fitness App Market By Geography, 2021-2030, 2024-2031
- Largest
- Fastest
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Fitness App Market Dynamics
Fitness App Market Drivers
Increasing in the use of wearable devices
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Wearable devices have gained significant popularity in the fitness industry. These devices come in various forms, including fitness trackers, smartwatches, smart rings, and even smart clothing. Their benefits include real-time data for motivation, insights into health metrics, personalization, and social interaction. However, challenges related to accuracy, battery life, privacy, and user engagement persist. Overall, wearables play a crucial role in promoting healthier lifestyles by providing actionable information to users.
Boost in investment in fitness industry apps
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While fitness apps are so popular and effective, there has been a significant increase in investment in this sector. Notably, a number of capital projects and investment organizations are actively making investments in this industry. For example, in March 2022, a firm established by alumni of the University of York used crowdsourcing to raise £250,000 for the development of their fitness app1. The fitness industry has seen significant transformation due to the convergence of modern technologies like augmented reality, AI, and machine learning, which has raised funding and interest in the sector. We should anticipate additional developments and wise investments in fitness apps as the market expands.
Increasing awareness and focus on healthy living and fitness
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One major driver of the global fitness app market is the increasing awareness and focus on healthy living and fitness. With rising concerns about health issues such as obesity and chronic diseases, more people are seeking ways to maintain a healthy lifestyle. Fitness apps offer users a convenient and accessible way to track their physical activity, monitor their diet, and stay motivated to achieve their fitness goals. Additionally, advancements in technology, such as wearable fitness devices and real-time tracking, are further driving the growth of the fitness app market.
Fitness App Market Restraints
Lack of personalization and customization of these apps
- One of the key restraints of the global fitness app market is the lack of personalization and customization of these apps, which can lead to limited user engagement and retention. Another challenge is the saturation of the market, with many established players and increasing competition from new entrants. Additionally, concerns around data privacy and security may deter some users from using these apps. Lastly, the lack of access to reliable internet connectivity in certain regions may also limit the growth potential of the market.
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Fitness App Market Competitive Landscape
The global fitness app market is characterized by intense competition and rapid technological advancements. Established players are expanding their offerings through strategic partnerships and collaborations, while new entrants are introducing innovative apps to capture market share. The market is also witnessing increasing mergers and acquisitions as companies look to enhance their product portfolios and expand their customer base. Moreover, players are investing in research and development to introduce advanced features and enhance user experience, further intensifying the competition in the market.
Fitness App Market Top Player’s Company Profiles
- Fitbit (US)
- MyFitnessPal (US)
- Under Armour (US)
- Nike (US)
- Adidas (Germany)
- ASICS (Japan)
- Azumio (US)
- FatSecret (US)
- FitnessKeeper (US)
- HealthifyMe (India)
- Jefit (US)
- Keelo (US)
- Lose It! (US)
- MapMyFitness (US)
- Runtastic (Austria)
- Samsung Electronics (South Korea)
- Sports Tracker (Finland)
- Strava (US)
- Sworkit (US)
- Withings (France)
Fitness App Market Recent Developments
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Under Armour and Apple Health teamed in December 2023, allowing for the smooth sharing of data between the MapMyRun and Endomondo applications.
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Google's acquisition of the fitness app Fitbod in November 2023 demonstrated the company's interest in individualized fitness.
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JEFIT Workout Tracker raised $15 million in October 2023 to improve its features related to strength training.
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Azumio made an expansion in September 2023 by releasing the yoga app "Yogi," capitalizing on the rising interest in mindfulness techniques.
Fitness App Key Market Trends
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The increasing adoption of wearable devices such as fitness trackers, smartwatches, and fitness bands are a key market trend in the global fitness app market. These devices allow users to track their fitness progress, monitor their heart rate, and set fitness goals, among other features. With the growing popularity of these devices, fitness app developers are integrating their apps with wearable devices to offer a more seamless user experience. The trend is expected to continue as more advanced wearable devices are introduced to the market, further driving the growth of the fitness app market.
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Fitness applications use artificial intelligence, machine learning, and other technologies to provide users with customized workout regimens. In addition, they provide individualized food plans, equipment-free exercise programs, step counters, diet monitoring, and personal fitness and health coaches. Such products and benefits over physical stores are anticipated to boost the market's potential for expansion. For example, HealthifyMe supports its users' good eating habits by providing calorie tracking, nutrition advice, and customized diet programs. Additionally, customers are using wearable technologies more and more frequently. Apps related to health and fitness have the best retention rates—96.0% of users use just one of these categories
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Numerous fitness apps had established connections with wearable gadgets, including smartwatches and fitness trackers, to deliver instant updates on users' physical activities and health statistics. This seamless integration was improving the overall user interaction. Moreover, fitness applications were progressively implementing artificial intelligence (AI) and machine learning to present tailor-made exercise regimens and dietary suggestions in accordance with users' objectives, fitness levels, and personal preferences. This tendency is expected to persist, given that personalization plays a key role in enhancing user engagement.
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Apart from monitoring physical activities, fitness applications were progressively integrating functionalities to monitor dietary intake and meal scheduling. This comprehensive approach to well-being allowed users to oversee their overall health. A number of fitness apps were broadening their scope to encompass aspects of mental health and mindfulness. This entailed the inclusion of features for stress reduction, meditation, and sleep tracking, reflecting the acknowledgment of the significance of mental well-being in one's overall health.
Fitness App Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global fitness app market analysis, the market is experiencing significant growth due to factors such as the increasing adoption of mobile applications, rising health awareness, and growing disposable income. The trend of wearable devices and the availability of personalized fitness plans through AI and machine learning technologies are further driving market growth. The United States is the largest market due to the presence of key players such as Fitbit and Under Armour. The Asia-Pacific region is expected to witness the fastest growth rate due to rising health awareness, increasing smartphone penetration, and growing disposable income. The market is expected to continue to expand with the entry of new players and innovative features to upgrade the consumer experience.
| Report Metric | Details | ||
|---|---|---|---|
Market size value in 202| USD 1.Market size value in 203< |
USD 4.Growth Rate |
17.7% |
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| Base year | 2023 | ||
| Forecast period | 2024-2031 | ||
| Forecast Unit (Value) | USD Class="NormalTextRun | ||
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) | ||
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Fitness App Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Fitness App Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Fitness App Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fitness App Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fitness App Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fitness App Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Fitness App Market Report Snapshots
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