USD 1.5 billion
Fitness App Market Size, Share, Growth Analysis, By Type(Workout and Exercise Apps and Diet, and Nutrition Apps), By Device(Smartphones, Wearable Devices and Tablets), By Platform(IOS and Android), By Gender(Male and Female), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG35J2047 |
Region:
Global |
Published Date: March, 2024
Pages:
219
|Tables:
149
|Figures:
78
Fitness App Market Insights
Global Fitness App Market size was valued at USD 1.54 billion in 2023 and is poised to grow from USD 1.81 billion in 2024 to USD 4.80 billion by 2031, growing at a CAGR of 17.7% in the forecast period (2024-2031).
Technology breakthroughs have revolutionized the fitness industry, creating severe competition between in-app training services and physical clubs. A World Economic Forum study indicates that growing trends in online training services have resulted in 46.0% growth of total downloads for the applications used globally for fitness and health. This is because of people's consciousness regarding their physical and emotional health, which forms a fuel for the global industry. Two of the market drivers used by health and fitness applications are machine learning, AI, and so many other technologies in offering individualized fitness regimens, diet plans, equipment-free workout routines, and personal health and fitness coaches. The other driver that has been steadily and constantly spreading across the globe is the increased smartphone adoption; some 5.9 billion unique users are projected to be around by 2025. Instances of wearables technology come in two flavors: Fitbit and Apple Watch. Leading market firms are launching advanced health and fitness apps with the latest capabilities and innovative features to make the experience of customers better in meeting the surging demand from the customers. For instance, HealthifyMe launched an interactive, live streaming exercise platform, HealthifyMe Studio. It was just five years ago very easy for new entries to the market that birthed an effective supply-demand disequilibrium. The market's mergers and acquisitions added to the enormous growth of running apps.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Workout and Exercise Apps
Fastest Growth
Workout and Exercise Apps
Growth Rate
17.7% CAGR
Global Fitness App Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)
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Fitness App Market Segmental Analysis
The global fitness app market is segmented by type, platform, gender, devices and region. Based on type, the market can be segmented into workout and exercise apps, and diet and nutrition apps. Based on application, the market is segmented into smartphones, and tablets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Fitness App Market Analysis by Type
The growing interest in physical health and wellness has propelled the workout and exercise app segment into the leadership position in the fitness app market. The range of functions of these applications includes multiple regimes of training, which are suited to levels of fitness, tracking of progress over time, and coaching for users as an aid to guidance and inspiration. Such applications would generate more demand as people grew conscious of numerous benefits provided by physical activity, which include positive mental well-being and overall fitness. In addition, the incorporation of social sharing and community features has helped foster engagement among users and further expanded fitness and exercise applications in subsequent years.
The fastest growth rate in the diet and nutrition apps segment of the fitness app market shows a trend towards comprehensive health management. This kind of application allows consumers to monitor the amount of food they consume using tracking tools, personal meal planning, and nutritional guidance towards better practice in eating. Demand for such applications increased because more knowledge is being created about the importance of nutrition due to the increased prevalence of lifestyle diseases such as obesity and diabetes. Easier scanning of bar codes to trace food sources and recipe ideas for meal planning add to the user-friendly feel of the app experience. If health consciousness remains high, a huge opening exists for the diet and nutrition app segment.
Fitness App Market Analysis by Device
The smartphone segment leads the fitness app market, considering the growing trend of using smartphones and the availability of a huge collection of fitness applications through the stores. With such convenience, these applications enable users to track their fitness anywhere and anytime while adeptly infusing fitness into their daily lives. Technological advancement brought the improvements of smartphone fitness applications; now, they can be tracked in real time, provide coaching, and share activities socially. All these features would encourage the user but create a community, and therefore the use of fitness applications is sure to be higher, especially because of the advance in smartphones.
However, the tablet segment is witnessing a rapid growth in the fitness app market because of the unique advantages tablets offer to an application. Moreover, with the relatively larger screen size, it would help users view workout videos and detailed plans on nutrition much better, letting them follow along with what they're doing. In addition, tablets are portable equipment, so their fitness-related users can maintain their programs from anywhere in the world, at home or while traveling. With more affordable tablets and with greater demand for home exercise programs, the demand for fitness apps optimized on tablets surged much in the next few years.
Global Fitness App Market Size By Type, 2021 (%)
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Fitness App Market Regional Insights
North America had the highest share in terms of revenue in 2023. Several factors are driving the adoption of fitness applications in North America, such as development of coverage networks, high instantaneousness of smartphone usage, increased incidence of chronic diseases, and an aging population. At present, the US leads in the global adoption of fitness applications. One of the drivers which results in the growth of the market is the adoption of mHealth in North America at a rapid pace. Usage of fitness apps has been overemphasized during the COVID-19 epidemic, as can be witnessed from the 74% lock-down related to the virus. According to a survey carried out by Freeletics reveal that not even 0% of Americans have been found to use any fitness apps. None of these consumers wanted to give up their gym membership.
The market is expected to increase at the fastest rate in Asia-Pacific. Growing smartphone penetration, increasing consciousness regarding health, and rising disposable income in countries such as China, Japan, India, and Australia are some of the main factors that have made the fitness app market grow at a good pace in the region. As it has a huge population, increasing health awareness, and uses fitness apps more and more, China is the biggest market in this category. India would witness significant growth due to the growing trend of health and wellness and due to the increasing penetration of smartphones.
Global Fitness App Market By Geography, 2021-2030
- Largest
- Fastest
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Fitness App Market Dynamics
Fitness App Market Drivers
Increased Health Awareness
- The demand for fitness applications has increased strongly due to reasons from health and wellbeing perspectives. More and more people recognize the importance of healthy nutrition, physical health, and mental well-being and are looking for tools that are accessible to them. Several factors drive this phenomenon, which include an aging population, rising illnesses associated with lifestyle choices, and a general shift in culture to healthy living. Fitness applications give users accessible platforms that provide them with the means to track workouts, measure progress, and gain insightful data. Therefore, because of increasing downloads and usage resulting from this heightened awareness, the fitness app industry is witnessing innovations and enhancement.
Technological Innovation
- Technological innovations do shape the fitness app market as well due to changes in wearable technology that include a smartwatch and a fitness tracker. These innovations advance the user experience by providing real-time data that is linked directly to fitness applications, like heart rate, calories burned, and activity levels. Advancing wearable technology that provides consumers with individualized training regimens and information makes fitness more interesting. The seamless tracking and administration of fitness goals, which will be possible due to integration with smartphones and surely interest a tech-savvy audience. Fitness apps and wearable technology exist in harmony with one another for the purpose of growth and challenging users to become better people.
Restraints
Saturation Issues of the Industry
- The market is highly saturated due to the available alternatives to fitness apps. New entrants in this market face numerous challenges while trying to stand out in a saturated market. This might make it hard for the users to pick the right application of their choice due to similarities in functions in most of them. Achieving some market disruption and capturing a devoted user base could therefore be quite challenging. Winning this highly competitive market calls for unique features, strong value propositions, and effective marketing strategies. For developers to stand out and attract new consumers, they must keep innovating together with this requirement.
High Attrition Rates Hinders Market Growth
- The biggest issue the fitness app market faces is high attrition rates. While millions of people download an app related to fitness, most of these people stop using them within a short period of time since they do not have the motivation or engagement. This pattern underlines how hard it is to keep user's interest in the long term. Overwhelming features, lack of personalized content, and insufficient community support are a few reasons for low retention. Thus, developers need to aim at enhancing the user experience through gamification, community-building features, and periodic re-engagement strategies. Above all, creating a motivational environment is very important for sustainable motivations of users and lasting commitment towards fitness goals.
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Fitness App Market Competitive Landscape
Rapid technological breakthroughs and vigorous competition define the international fitness app market. As new entrants create high-tech applications to gain market share, established firms expand their services through strategic partnerships and collaborations. Furthermore, mergers and acquisitions have been on the rise in industry because businesses tend to diversify their customer base and improve their product offerings. Moreover, with companies spending on R&D for creating advanced features to make the experience better for users, market competitiveness will boom further.
Fitness App Market Top Player’s Company Profiles
- Fitbit (US)
- MyFitnessPal (US)
- Under Armour (US)
- Nike (US)
- Adidas (Germany)
- ASICS (Japan)
- Azumio (US)
- FatSecret (US)
- FitnessKeeper (US)
- HealthifyMe (India)
- Jefit (US)
- Keelo (US)
- Lose It! (US)
- MapMyFitness (US)
- Runtastic (Austria)
- Samsung Electronics (South Korea)
- Sports Tracker (Finland)
- Strava (US)
- Sworkit (US)
- Withings (France)
Fitness App Market Recent Developments
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Under Armour and Apple Health teamed in December 2023, allowing for the smooth sharing of data between the MapMyRun and Endomondo applications.
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Google's acquisition of the fitness app Fitbod in November 2023 demonstrated the company's interest in individualized fitness.
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JEFIT Workout Tracker raised $15 million in October 2023 to improve its features related to strength training.
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Azumio made an expansion in September 2023 by releasing the yoga app "Yogi," capitalizing on the rising interest in mindfulness techniques.
Fitness App Key Market Trends
- Integration with AI and Personalization: The AI availability has changed the fitness application industry toward personalization. The usage of more AI applications assesses the user data, preferences, and performance metrics. This way, they design diets and exercises individually. Users receive a more tailored experience since the suggestions come about according to their level and goal in fitness. AI implementation facilitates adaptive training in which exercises become demanding and rigorous depending on the user's progression. The more customized the application, the more predicted to be engaging enough to the user, leading to improved results and encouragement of loyalty to a particular application.
- Community Features Fostering Engagement: Social and community features are slowly being embedded in fitness applications to maximize user engagement and motivation. The capacity to talk to their friends, report achievements, and finish challenges will give these apps the opportunity to endow users with a community feeling and a sense of duty toward them. Features such as leaderboards and group exercise promote friendly competition among the members because it fosters supportive rivalry. Next to its positive effects on the user experience, this sociality creates a compelling motivation to continue with fitness goals. The worth of community is only going to increase, so health and wellness applications focusing more on social interaction will predicted to have higher levels of user happiness and retention.
Fitness App Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global fitness app market analysis, the market is experiencing significant growth due to factors such as the increasing adoption of mobile applications, rising health awareness, and growing disposable income. The trend of wearable devices and the availability of personalized fitness plans through AI and machine learning technologies are further driving market growth. The United States is the largest market due to the presence of key players such as Fitbit and Under Armour. The Asia-Pacific region is expected to witness the fastest growth rate due to rising health awareness, increasing smartphone penetration, and growing disposable income. The market is expected to continue to expand with the entry of new players and innovative features to upgrade the consumer experience.
| Report Metric | Details | ||
|---|---|---|---|
Market size value in 202| USD 1.Market size value in 203< |
USD 4.Growth Rate |
17.7% |
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| Base year | 2023 | ||
| Forecast period | 2024-2031 | ||
| Forecast Unit (Value) | USD Class="NormalTextRun | ||
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) | ||
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Fitness App Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Fitness App Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Fitness App Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fitness App Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fitness App Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fitness App Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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