Fitness App Market Size, Share, Growth Analysis, By Type(Workout and Exercise Apps and Diet, and Nutrition Apps), By Device(Smartphones, Wearable Devices and Tablets), By Platform(IOS and Android), By Gender(Male and Female), By Region - Industry Forecast 2024-2031

North America had the highest share in terms of revenue in 2023. Several factors are driving the adoption of fitness applications in North America, such as development of coverage networks, high instantaneousness of smartphone usage, increased incidence of chronic diseases, and an aging population. At present, the US leads in the global adoption of fitness applications. One of the drivers which results in the growth of the market is the adoption of mHealth in North America at a rapid pace. Usage of fitness apps has been overemphasized during the COVID-19 epidemic, as can be witnessed from the 74% lock-down related to the virus. According to a survey carried out by Freeletics reveal that not even 0% of Americans have been found to use any fitness apps. None of these consumers wanted to give up their gym membership.  

The market is expected to increase at the fastest rate in Asia-Pacific. Growing smartphone penetration, increasing consciousness regarding health, and rising disposable income in countries such as China, Japan, India, and Australia are some of the main factors that have made the fitness app market grow at a good pace in the region. As it has a huge population, increasing health awareness, and uses fitness apps more and more, China is the biggest market in this category. India would witness significant growth due to the growing trend of health and wellness and due to the increasing penetration of smartphones.