Fitness Ball Market Size, Share, Growth Analysis, By Application(Household and Commercial), By Distribution Channels(Online and Offline), By Region - Industry Forecast 2025-2032


Report ID: SQMIG25J2033 | Region: Global | Published Date: April, 2024
Pages: 223 |Tables: 59 |Figures: 78

Fitness Ball Market Insights

Fitness Ball Market size was valued at USD 359.77 Billion in 2023 and is poised to grow from USD 389.27 Billion in 2024 to USD 731.25 Billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

An exercise ball, also known as a fitness ball or yoga ball, is used to increase balance, core strength, and muscle tone. Exercises with the Swiss ball and medical ball are also used to promote balance in daily tasks. Swiss-ball is said to be widely used to improve balance, flexibility, endurance, coordination, and strength. In addition to this, using a medicine ball can help you gain more strength, agility, and endurance. Also, by combining upper and lower body exercises, exercising with a medicine ball enhances physical function. These fitness balls are used more frequently in workouts, weightlifting, and physical activities. These balls provide significant advantages like improved posture, muscular balance, and healthy back and spine. A hollow, spherical fitness ball is filled with air and is composed of a fine elastic material. The ball's diameter ranges from 35 cm to 100 cm. Physical rehabilitation, exercise, and fitness training all make substantial use of fitness balls. These pieces of training gear are quite adaptable and can be utilised in workplaces, homes, physical therapy clinics, and even gyms. These balls are primarily used to improve balance, muscle tone, and physical strength. A variety of workouts can be done with this equipment. Although while utilising a Swiss ball for exercise is meant to strengthen the core, it can also help with back pain relief. Also, it is thought that it is very difficult to train the core muscles, although these muscles can be easily addressed by using an exercise ball during yoga, Pilates, or basic stretching exercises. Because they maintain and support all of the body's motions, the core muscles must be kept strong.

US Fitness Ball Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 332.50 billion

Largest Segment

Household

Fastest Growth

Commercial

Growth Rate

8.2% CAGR

Global Fitness Ball Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Fitness Ball Market Segmental Analysis

Global Fitness Ball Market is segmented on the basis of Application, Distribution Channel, Size Outlook, and region. By Application, the market is segmented into Household, commercial. By Distribution Channels, market is segmented into, Offline, Online Retailers and Other. By Size Outlook, market is divided into 45cm, 55cm, 65cm,75cm, 85cm and 100cm. By region, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Application

The household segment dominated the global market. During the epidemic, the demand for fitness equipment was driven by the growing appeal of at-home training. Manufacturers and e-commerce sites are primarily focusing on developing more cutting-edge and efficient fitness items for home customers. The segment is therefore anticipated to grow at the fastest CAGR over the projection period.

Throughout the forecast period, it is anticipated that the commercial segment will grow at a CAGR of 8.2%. The popularity of health clubs and yoga studios has increased as people become more aware of the advantages of fitness and healthy living. In order to help people create a personalised exercise regimen, health clubs and yoga studios address health issues that are unique to each individual Health clubs and yoga studios are designed to attract big crowds of members, which will increase the demand for the use of fitness equipment like fitness balls in these settings. As a result, the segment brought in a lot of money in 2021.

Analysis by Distribution Channels

The Online segment dominated the global Fitness Ball market. After the closing of gyms and the transition of consumers to home gyms starting in April 2020, e-commerce has surpassed physical stores in the sale of fitness equipment like fitness balls. Consumers increasingly prefer making purchases online due to factors like rising internet usage and conveniences like easy access and payment alternatives. Any exercise balls sold online are sold at a price that is different from the market price. Usually, this is because of the deals and discounts that can be found on business websites or other internet resources. Throughout the projected period, these variables will keep the segment in good shape.

A significant market share was held by the offline sector, which is anticipated to grow at a CAGR of 7.1% over the course of the projected year. Fitness balls of all different brands are available in the retail establishment. Also, shopping aids like holiday and seasonal discounts, lower prices, expansive displays, and free variety are other things that encourage customers to go to their local retailer. Hence, a sizable portion of revenue in 2021 came from the offline segment.

Global Fitness Ball Market By Application

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Fitness Ball Market Regional Insights

Asia Pacific dominated the global market. The key market drivers are the population's shifting healthier lifestyles and the region’s rapid economic growth. As interest in regular exercise grows, health and fitness continue to be major trends in the area. Fitness app usage increased starting in April 2021 when compared to April of the previous year in nations like China, India, Japan, and Australia. The number of downloads of health and fitness apps increased by 156.0% just in India. A 2022 study by Flipkart found that 57.0% of India's demand for fitness equipment, including exercise balls, came from tier 3+ cities.

The North America region is one of the fastest-growing markets for Fitness Ball. Currently, about 20.0% of Americans are members of a fitness centre. It is expected that this figure will likely rise during the foreseeable period due to the rising obesity rate in the region. Another factor boosting the worth of the North American market is a significant increase in the typical person's disposable income.

Global Fitness Ball Market By Region
  • Largest
  • Fastest

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Fitness Ball Market Dynamics

Drivers

Increasing awareness about health and wellness

  • One of the main factors driving the global market is the rising awareness of health and wellness. Fitness balls are among the exercise equipment that people are looking for as they become more conscious of the need of keeping a healthy lifestyle. Exercises that assist increase balance, flexibility, and core strength can be done with fitness balls because they are so adaptable. They are a popular option for both fitness fanatics and casual users because they are also quite affordable and simple to use. The advantages of exercise for both physical and mental health have come into greater prominence in recent years. As people look for ways to include more physical activity into their everyday routines, this has helped to increase demand for fitness equipment, particularly fitness balls.

Growing popularity of home fitness

  • Fitness balls are a popular choice for home fitness because they are relatively affordable, easy to use, and can be used for a variety of exercises that help improve balance, flexibility, and core strength. They are also easy to store and do not take up much space, making them ideal for home workouts. The shift towards home fitness has been driven by several factors, including gym closures and social distancing measures. Many people have turned to online workouts and fitness apps, which often incorporate the use of fitness balls, as a way to stay active and healthy. The popularity of home fitness is expected to continue even after the pandemic subsides, as many people have discovered the convenience and flexibility of working out at home. As a result, the demand for home fitness equipment, including fitness balls, is expected to remain strong in the coming years.

Restraints

Long-term sitting might make you feel tired and uncomfortable

  • Lack of arm support, stability, and back support could make someone feel exhausted if they sit on the fitness ball for an extended period of time. Prolonged ball sitting may cause damage if a person is too fatigued to pay attention to their balance or posture. As most people utilise the ball for the opposite purpose, this wears them out and can lead to poor posture. A study found that people sitting on exercise balls exhibited the same hunching and bad posture habits as people seated in chairs. This aspect could limit the market for fitness balls in the ensuing years.

Limited Product Differentiation

  • Limited product differentiation is a potential restraint in the global fitness ball market as it can impact a company's ability to stand out and create a unique value proposition. This can make it difficult for companies to differentiate their products from those of their competitors, potentially leading to price wars and reduced profit margins. Moreover, limited product differentiation can also lead to a lack of innovation in the market, making it challenging for companies to introduce new and improved products. This could limit the market potential for fitness balls as consumers may not see a significant difference between one product and another, leading to reduced demand and slower growth in the market

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Fitness Ball Market Competitive Landscape

Manufacturers are working to innovate their products and are switching from brick-and-mortar stores to e-commerce sites, which could open up lucrative potential for market participants in the exercise ball space. A multipurpose exercise ball chair called "Core Fit Ball Pro" was introduced on Kickstarter in November 2021 by South Korean premium furniture brand MENFURS. The Core Fit Ball Pro seeks to maintain all the medically supported advantages of a regular fitness ball while making it cosy and fashionable enough to incorporate into users' everyday routines and blend in with any type of décor.

Top Player’s Company Profiles

  • Gymnic
  • TheraBand
  • GoFit
  • Sissel
  • Live Infinitely
  • Gaiam
  • URBNFit
  • Trideer
  • Power Systems
  • DynaPro Direct
  • ProBody Pilates
  • Rep Fitness
  • Black Mountain Products
  • Body Sport
  • Tone Fitness
  • Reebok
  • Champion Sports
  • Sportime
  • Fitness Mad
  • Bosu

Recent Developments

  • In January 2024, THE MAX Challenge and Farrell’s eXtreme Bodyshaping have joined forces to create FIT Franchise Brands, a new corporate franchisor. This merger aims to expand their reach, serving over 30,000 members across 87 locations in 14 states. FIT Franchise Brands is dedicated to supporting franchise owners in making a positive difference in their communities through a robust and supportive network. 
  • In January 2024, IKEA launched its new limited-edition home training collection called DAJLIEN, featuring fitness gear and stress relief products. The collection includes 19 versatile and compact items in pastel colors, making them easy to store in homes. Among them is a sturdy wooden bench with storage, inspired by vintage gym equipment. 
  • In September 2023, Centr, a health and wellness ecosystem founded by Chris Hemsworth, unveiled 27 new products, including curated Fitness Kits (Core, Strength, Recovery, Workout) and Strength Training Equipment. These items are now accessible on Walmart.com and in 3,000 Walmart stores across the United States.

Fitness Ball Key Market Trends

  • Increasing wine consumption will drive market expansion: The Wine has long been a part of some civilizations, while it is completely taboo or even prohibited in others. Other libations are preferred in many sub-Saharan African and Asian civilizations, with the exception of South Africa, a renowned wine-growing country. Research suggest that some Chinese customers might prefer sweeter versions of wine, or at the very least, wine blended with soft beverages. Because cultural changes take time, these "frontier" markets are difficult. Europe has the most developed wine markets, with Portugal, Italy, and France consuming over 35 litres of wine per person yearly, compared to 23.9 litres for Australia, 9.9 for the US, and barely 3.5 for China. With 58% of the volume and 50% of the total value of global consumption, Europe remains the centre of the world. China, the United States, and France collectively have the largest wine markets due to their greater populations, although Germany, the United States, and the United Kingdom are the main importers of wine due to their countries' significantly lower output than consumption.

Fitness Ball Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global fitness ball market analysis, the market growth is driven by rising awareness of the health benefits associated with exercise, as well as the increasing popularity of home-based fitness routines. Fitness balls, which are used for a range of exercises that can help improve balance, core strength, and flexibility, have become a popular choice among consumers looking to get fit and stay healthy. Some of the key drivers of the global fitness ball market include the growing demand for home-based fitness equipment, the increasing popularity of fitness and wellness as a lifestyle choice, and the rise of online shopping, which has made it easier for consumers to access a wider range of products. North America dominated the global market. However, there are also some potential restraints in the market, including limited product differentiation, safety concerns, and competition from other exercise equipment.

Report Metric Details
Market size value in 2023 USD 332.50 billion
Market size value in 2031 USD 675.83 billion
Growth Rate 8.2%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Application
    • Household and Commercial
  • Distribution Channels
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Gymnic
  • TheraBand
  • GoFit
  • Sissel
  • Live Infinitely
  • Gaiam
  • URBNFit
  • Trideer
  • Power Systems
  • DynaPro Direct
  • ProBody Pilates
  • Rep Fitness
  • Black Mountain Products
  • Body Sport
  • Tone Fitness
  • Reebok
  • Champion Sports
  • Sportime
  • Fitness Mad
  • Bosu

Recent Developments

  • In January 2024, THE MAX Challenge and Farrell’s eXtreme Bodyshaping have joined forces to create FIT Franchise Brands, a new corporate franchisor. This merger aims to expand their reach, serving over 30,000 members across 87 locations in 14 states. FIT Franchise Brands is dedicated to supporting franchise owners in making a positive difference in their communities through a robust and supportive network. 
  • In January 2024, IKEA launched its new limited-edition home training collection called DAJLIEN, featuring fitness gear and stress relief products. The collection includes 19 versatile and compact items in pastel colors, making them easy to store in homes. Among them is a sturdy wooden bench with storage, inspired by vintage gym equipment. 
  • In September 2023, Centr, a health and wellness ecosystem founded by Chris Hemsworth, unveiled 27 new products, including curated Fitness Kits (Core, Strength, Recovery, Workout) and Strength Training Equipment. These items are now accessible on Walmart.com and in 3,000 Walmart stores across the United States.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Fitness Ball Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Fitness Ball Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Fitness Ball Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fitness Ball Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fitness Ball Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Fitness Ball Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Fitness Ball Market size was valued at USD 332.50 billion in 2022 and is poised to grow from USD 359.77 billion in 2023 to USD 675.83 billion by 2031, at a CAGR of 8.2% during the forecast period (2024-2031).

Manufacturers are working to innovate their products and are switching from brick-and-mortar stores to e-commerce sites, which could open up lucrative potential for market participants in the exercise ball space. A multipurpose exercise ball chair called "Core Fit Ball Pro" was introduced on Kickstarter in November 2021 by South Korean premium furniture brand MENFURS. The Core Fit Ball Pro seeks to maintain all the medically supported advantages of a regular fitness ball while making it cosy and fashionable enough to incorporate into users' everyday routines and blend in with any type of décor. 'Gymnic', 'TheraBand', 'GoFit', 'Sissel', 'Live Infinitely', 'Gaiam', 'URBNFit', 'Trideer', 'Power Systems', 'DynaPro Direct', 'ProBody Pilates', 'Rep Fitness', 'Black Mountain Products', 'Body Sport', 'Tone Fitness', 'Reebok', 'Champion Sports', 'Sportime', 'Fitness Mad', 'Bosu', 'In January 2024, THE MAX Challenge and Farrell’s eXtreme Bodyshaping have joined forces to create FIT Franchise Brands, a new corporate franchisor. This merger aims to expand their reach, serving over 30,000 members across 87 locations in 14 states. FIT Franchise Brands is dedicated to supporting franchise owners in making a positive difference in their communities through a robust and supportive network. ', 'In January 2024, IKEA launched its new limited-edition home training collection called DAJLIEN, featuring fitness gear and stress relief products. The collection includes 19 versatile and compact items in pastel colors, making them easy to store in homes. Among them is a sturdy wooden bench with storage, inspired by vintage gym equipment. ', 'In September 2023, Centr, a health and wellness ecosystem founded by Chris Hemsworth, unveiled 27 new products, including curated Fitness Kits (Core, Strength, Recovery, Workout) and Strength Training Equipment. These items are now accessible on Walmart.com and in 3,000 Walmart stores across the United States.'

One of the main factors driving the market is the rising awareness of health and wellness. Fitness balls are among the exercise equipment that people are looking for as they become more conscious of the need of keeping a healthy lifestyle. Exercises that assist increase balance, flexibility, and core strength can be done with fitness balls because they are so adaptable. They are a popular option for both fitness fanatics and casual users because they are also quite affordable and simple to use. The advantages of exercise for both physical and mental health have come into greater prominence in recent years. As people look for ways to include more physical activity into their everyday routines, this has helped to increase demand for fitness equipment, particularly fitness balls.

Increasing wine consumption will drive market expansion: The Wine has long been a part of some civilizations, while it is completely taboo or even prohibited in others. Other libations are preferred in many sub-Saharan African and Asian civilizations, with the exception of South Africa, a renowned wine-growing country. Research suggest that some Chinese customers might prefer sweeter versions of wine, or at the very least, wine blended with soft beverages. Because cultural changes take time, these "frontier" markets are difficult. Europe has the most developed wine markets, with Portugal, Italy, and France consuming over 35 litres of wine per person yearly, compared to 23.9 litres for Australia, 9.9 for the US, and barely 3.5 for China. With 58% of the volume and 50% of the total value of consumption, Europe remains the centre of the world. China, the United States, and France collectively have the largest wine markets due to their greater populations, although Germany, the United States, and the United Kingdom are the main importers of wine due to their countries' significantly lower output than consumption.

Asia Pacific dominated the market. The key market drivers are the population's shifting healthier lifestyles and the region’s rapid economic growth. As interest in regular exercise grows, health and fitness continue to be major trends in the area. Fitness app usage increased starting in April 2021 when compared to April of the previous year in nations like China, India, Japan, and Australia. The number of downloads of health and fitness apps increased by 156.0% just in India. A 2022 study by Flipkart found that 57.0% of India's demand for fitness equipment, including exercise balls, came from tier 3+ cities.

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