USD 75.97 Billion
Flavored Powder Drinks Market Size, Share, Growth Analysis, By Product Type(fruit-based, chocolate-based, and others), By packaging type(sachets, pouches, cans, and others), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30G2038 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
64
|Figures:
75
Flavored Powder Drinks Market Insights
Global Flavored Powder Drinks Market size was valued at USD 75.97 Billion in 2022 and is expected to grow from USD 78.63 Billion in 2023 to reach USD 103.54 Billion by 2031, at a CAGR of 3.5% during the forecast period (2024-2031).
The Global Flavored Powder Drinks Market has been categorically going through a strong dynamic and is expected to rise on the basis of market share during the forecast period. The need for such functional ingredients is likely to rise as the market shifts its focus towards healthier alternatives, where we see natural vitamins and minerals or use of alternative natural sweeteners gaining more ground. The richer consumers are also leaning towards products low in sugar and/or with no sugar at all, flavorings include a variety of youthful flavored powder drinks. Besides, the emergence of new flavors which utilise unusual and ethnic spices has increased consumer’s populations reach into various segments of the society.
The strategic alliances from rival firms and product launch are evident in the competitive landscape given that most players continue to place a good amount of resources on market segment and consumer preferences. In addition, the e-commerce channel is playing a crucial role in the market’s growth having it that consumers are facilitated with convenient access to an assortment of product varieties. In response to sustainability becoming a trend, producers are also considering the use of eco-friendly packs as it suits those environmental considerations that would drive away customers.
The Global Flavored Powder Drinks Market keeps evolving dynamically, having a positive trend and the influence of modern market trends and conditions are observed in the industry players strategy to target their audience interests, so there is some success in developing healthy refreshing drinks. The growing popularity of fitness and wellness trends has led to an increased demand for low-calorie and sugar-free drink options, which are readily available in the flavored powder drinks market.
One of the major restraint factors of the flavored powder drinks market is the increasing concern over the use of artificial sweeteners and flavors. Consumers are becoming more aware of the potential health risks associated with artificial ingredients and are seeking out natural and organic alternatives. One of the major challenges faced by the flavored powder drinks market is the intense competition among manufacturers. With so many products available in the market, manufacturers need to differentiate their products through innovative flavors, packaging, and marketing strategies.
US Flavored Powder Drinks Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
fruit-based
Fastest Growth
fruit-based
Growth Rate
3.5% CAGR
Global Global Flavored Powder Drinks Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Flavored Powder Drinks Market Segmental Analysis
The global flavored powder drinks Market is segmented on the type of product, packaging type and region. By product type, the market can be segmented into fruit-based, chocolate-based, and others. By packaging type, the market can be segmented into sachets, pouches, cans, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Flavored Powder Drinks Market Analysis by Product
Fruit-based flavored powder drinks segment is expected to dominate the market due to the increasing preference for healthy and natural drinks among consumers. The demand for fruit-based flavored powder drinks is driven by their high nutritional content, easy availability, and affordable prices. Additionally, the rising health concerns and increasing awareness about the benefits of natural and organic drinks are expected to further fuel the growth of the fruit-based flavored powder drinks segment in the coming years.. The fruit-based powder drinks segment is expected to hold a significant share of the market due to the increasing demand for natural and healthy drinks. Chocolate-based powder drinks segment includes powder drinks made from cocoa and chocolate flavoring. The chocolate-based powder drinks segment is expected to witness significant growth due to the increasing demand for chocolate-flavored drinks among consumers. Other segments include powder drinks made from other ingredients such as vanilla, coffee, and tea. The other segment is expected to witness moderate growth during the forecast period. The product analysis is important in understanding the market trends and consumer preferences for different types of flavored powder drinks. It helps the manufacturers to identify the demand for different types of products and adjust their production accordingly to meet the demand.
Flavored Powder Drinks Market Analysis by Packaging Type
The Sachets segment includes powder drinks that are packaged in small sachets, which are convenient to use and carry. Sachets are often preferred by consumers who are always on the go and need a quick and easy drink. Pouches include powder drinks that are packaged in flexible pouches, which are lightweight and easy to store. Pouches are often preferred by consumers who are looking for a larger quantity of powder drink that can be used for multiple servings. Jars include powder drinks that are packaged in jars, which are often resealable and can be used for multiple servings. Jars are often preferred by consumers who are looking for a larger quantity of powder drink that can be stored for a longer period of time. Other segments include powder drinks that are packaged in other types of packaging, such as cans or bottles. This segment is expected to witness moderate growth during the forecast period. The packaging analysis is important in understanding the market trends and consumer preferences for different types of packaging. It helps the manufacturers to identify the demand for different types of packaging and adjust their production accordingly to meet the demand. The convenience, portability, and reusability of the packaging are some of the key factors that influence the consumer's choice of packaging.
Global Flavored Powder Drinks Market Size By Product, 2022(%)
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Flavored Powder Drinks Market Regional Insights
In 2022, Asia-Pacific dominated the market. This is mainly due to the increasing population, changing lifestyle, and growing demand for ready-to-drink beverages in countries like China and India. North America and Europe are also significant regions for the flavored powder drinks market due to the high demand for convenience and on-the-go food and beverages. Europe is projected to expand at the second fastest CAGR of 3.1% from 2022 to 2030. The growth of the global industry in European countries is rising due to the growing health-conscious consumers in this region. Europe has the world’s largest food & beverage industry which is contributing highly to revenue generation. The rising number of health-conscious consumers is subsequently increasing the nutritionally rich food products demand further driving the growth of the industry. Europe is expected to capture a significant revenue share in the global industry.
Global Flavored Powder Drinks Market Size By Geography, 2022-2030
- Largest
- Fastest
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Flavored Powder Drinks Market Dynamics
Flavored Powder Drinks Market Drivers
Increasing Demand for Convenience Beverages:
- The increasing demand for convenience beverages is a major driver of the global flavored powder drinks market. As consumers lead busier lifestyles, they are looking for convenient options that require minimal preparation and can be consumed on-the-go. Powdered drinks offer a convenient and portable solution, as they can be easily carried and mixed with water or other liquids to create a refreshing beverage. In addition, powdered drinks have a longer shelf life than ready-to-drink beverages, which reduces the need for refrigeration and extends the product's lifespan. This makes them ideal for consumers who live in areas with limited access to refrigeration or who want to stock up on their favorite drinks without worrying about them going bad. The powdered drinks are often more affordable than ready-to-drink beverages, making them an attractive option for cost-conscious consumers. This has helped to drive demand for flavored powder drinks, particularly in emerging markets where consumers are increasingly seeking out affordable and convenient beverage options.
Rising Health Awareness
- The growing awareness among consumers about the health benefits of certain beverages. Flavored powder drinks with added nutrients, vitamins, and minerals are becoming increasingly popular among health-conscious consumers. This is driving the demand for functional drinks, which are perceived to offer health benefits beyond just hydration. The rising health awareness among consumers is another major driver for the global flavored powder drinks market. With an increasing focus on healthy living and well-being, consumers are seeking out beverages that offer added health benefits, such as vitamins, minerals, and antioxidants. Flavored powder drinks are an attractive option for health-conscious consumers as they are often enriched with these added nutrients. In addition, flavored powder drinks that are low in sugar or sugar-free are also in high demand among consumers who are looking to reduce their sugar intake and maintain a healthy diet. The rising health consciousness among consumers is expected to continue driving the demand for flavored powder drinks in the coming years.
Flavored Powder Drinks Market Restraints
Health Concerns:
- The global flavored powder drinks market is rising health concerns among consumers. More and more consumers are becoming aware of the negative health impacts of sugary and carbonated drinks, and are therefore looking for healthier alternatives. Flavored powder drinks, with their lower sugar content and added nutrients, are increasingly being seen as a healthier option. Many consumers are also looking for drinks that offer functional benefits, such as improved digestion, increased energy, or better immunity. Flavored powder drinks can be formulated with a range of functional ingredients, such as vitamins, minerals, probiotics, and herbal extracts, to cater to this demand. The growing trend of plant-based and natural products is also driving the demand for flavored powder drinks made with natural and organic ingredients. This trend is particularly strong among consumers who are concerned about the environmental impact of their consumption choices and are looking for more sustainable products.
Competition from Other Beverage Categories:
- Competition from other beverage categories can be considered a restraint for the global flavored powder drinks market. There are many alternative beverage categories such as energy drinks, carbonated soft drinks, sports drinks, and ready-to-drink tea and coffee that are popular among consumers. These alternative beverage categories offer similar flavor profiles and added benefits like energy boost, hydration, and relaxation. The flavored powder drink manufacturers are constantly innovating and introducing new flavors and health benefits to their products to differentiate themselves from the competition and attract consumers.
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Flavored Powder Drinks Market Competitive Landscape
The global flavored powder drinks market is expected to grow at a significant pace during the forecast period. The growth of the market is attributed to the rising demand for flavored powder drinks from the food & beverage industry. The market is also supported by the growing demand for natural and healthy beverages. The company offers a wide range of flavored powder drinks under its Nesquik and Nescafe brands. The Coca-Cola Company is the second leading player in the market and has a strong presence in the Asia-Pacific and Latin American regions. The company offers a wide range of flavored powder drinks under its Minute Maid and Powerade brands. The company offers a wide range of flavored powder drinks under its Gatorade and Tropicana brands. The Monster Beverage Corporation is the fifth leading player in the market and has a strong presence in the North American and European regions. The company offers a wide range of flavored powder drinks under its Monster Energy and Nalu brands.
Flavored Powder Drinks Market Top Player’s Company Profiles
- Kraft Foods Group, Inc. - (U. S)
- Mondelez International, Inc. - (U. S)
- Dr. Pepper Snapple Group, Inc. - (U. S)
- Unilever NV - Netherlands
- Gatorade Company, Inc. - (U. S)
- Arizona Beverage Company - (U. S)
- Danone S.A. –(France)
- Suntory Holdings Ltd. -(Japan)
- Monster Beverage Corporation - (U. S)
- Cott Corporation - (Canada)
- Ajinomoto Co. Inc. - (Japan)
- Britannia Industries Limited - (India)
- Red Bull GmbH - (Austria)
- Cadbury Schweppes Plc - (U.K)
- The Hershey Company - (U. S)
- The Kraft Heinz Company - (U. S)
- Tata Global Beverages Limited - (India)
Flavored Powder Drinks Market Recent Developments
- Nuun launched a new flavored powder drink in June 2023. The Sport Hydration Electrolyte Powder, which hydrates better than water alone. The new powder features five essential electrolytes and 90% less sugar. According to the company. It is available in pink lemonade and strawberry kiwi flavors, and is available on Amazon and at Nuun’s website.
- Splenda a low-calorie sweetener brand, introducedf New Splenda Peel & Pour Zero Calorie Drink Mix in May 2023. Its liquid pods filled with concentrated drink mix make it easy and convenient to create a pitcher of delicious and refreshing zero calorie beverages. Splenda Peel & Pour is available in four refreshing flavors: Pink Lemonade, Sweet Tea, Fruit Punch and Peach Mango.
Flavored Powder Drinks Key Market Trends
- Innovative packaging: Innovation in packaging is a key trend in the global flavored powder drinks market. Manufacturers are constantly exploring new packaging options to improve convenience, ease of use, and portability for consumers. Single-serve sachets, stick packs, and small packets are popular options for on-the-go consumption. Additionally, resealable and re-closable packaging options are gaining popularity as they help to maintain the freshness and flavor of the product for a longer period of time. Some manufacturers are also experimenting with eco-friendly packaging materials to appeal to environmentally conscious consumers. Overall, innovation in packaging is expected to drive the growth of the flavored powder drinks market by improving the consumer experience and increasing convenience.
- Growing popularity of functional beverages: the growing popularity of functional beverages is a key trend in the global flavored powder drinks market. Consumers are increasingly seeking out beverages that offer additional health benefits beyond basic hydration, such as enhanced energy, improved digestion, and immune support. As a result, manufacturers are developing flavored powder drinks with added nutrients and functional ingredients, such as vitamins, minerals, probiotics, and plant extracts. Additionally, many flavored powders drink brands are promoting their products as a healthier alternative to sugary soft drinks and juices. This trend is likely to continue as consumers become more health-conscious and seek out functional beverages that can support their overall well-being.
Flavored Powder Drinks Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analyses, The Global Flavored powder drinks Market is The global flavored powder drinks market is experiencing significant growth due to the increasing demand for convenience beverages, rising health awareness, and the popularity of functional beverages with added nutrients and health benefits. The market is also driven by the growing trend of innovative packaging solutions and the rising preference for natural and organic ingredients. However, the market faces challenges such as competition from other beverage categories and health concerns related to artificial flavors and preservatives. The market is segmented into fruit-based, chocolate-based, and others. Among these, the fruit-based segment holds the largest market share due to the rising demand for natural and healthy beverages. The market is also classified based on packaging type into sachets, jars & bottles, and others. Sachets dominate the market due to their convenience and portability. The market is highly competitive, with major players .
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 75.97 Billion |
| Market size value in 2031 | USD 103.54 Billion |
| Growth Rate | 3.5% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Flavored Powder Drinks Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Flavored Powder Drinks Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Flavored Powder Drinks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Flavored Powder Drinks Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Flavored Powder Drinks Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Flavored Powder Drinks Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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