Flip Flops Market Size, Share, Growth Analysis, By Type(EVA, PVC, Rubber, EVA+Rubber), By End-user(Male, Females), By Distribution channel(Online, offline), By Region - Industry Forecast 2024-2031

Flip Flops Market size was valued at USD 19.44 Billion in 2019 and is poised to grow from USD 20.24 Billion in 2023 to USD 27.91 Billion by 2031, at a CAGR of 4.10% during the forecast period (2024-2031).

flip flops market is extremely competitive, with the presence of several well-established players. Many of these players are expected to account for a large share in the overall market, in the years ahead. Companies are investing more in R&D to develop eco-friendly products with advanced features and unique designs and patterns to gain customers. Growth strategies such as novel product launches could help leading players gain a competitive edge over others in the market. Prominent players could collaborate with other players in a bid to expand their market presence and increase their revenue shares. Hari Mari, in collaboration with baseball gloves manufacturer Nokona, launched a new line of flip flops embedded with chips. 'Havaianas (Brazil) ', 'Crocs, Inc. (United States) ', 'Adidas AG (Germany) ', 'Nike, Inc. (United States)', 'PUMA SE (Germany)', 'Deckers Brands (United States)', 'Skechers USA, Inc. (United States)', 'Reebok (United States)', 'Under Armour, Inc. (United States)', 'VF Corporation (United States)', 'Birkenstock GmbH & Co. KG (Germany)', 'Ipanema (Brazil)', 'Teva (United States)', 'Reef (United States)', 'Rainbow Sandals (United States)', 'Quiksilver (United States)', 'Roxy (United States)', 'OluKai (United States)', 'Billabong (Australia)', 'Joules Group plc (United Kingdom)'

Owing to the rising higher-income population, a trending tendency of the millennials to spend on utility products, and awareness of the utility of flip flops, there is a steep rise in demand for luxury footwear across the globe. Moreover, the ongoing digitalization in major countries and the consequent advancement in internet penetration have made social media websites an ideal channel for promoting and marketing trending flip-flops worldwide. Additionally, several key players are adopting lucrative marketing strategies and investing in innovations in the design and comfort of flip flops, further strengthening the market's growth. Since this type of footwear is generally made from PVC and EVA, they harm the environment. Therefore, several key players have started adopting innovative technology and use eco-friendly materials to sustain in the flip-flops market.

Flip flops are becoming more popular owing to the pandemic as a high population is working from home. As a result of this, the flip-flop market is anticipated to witness an increase in the revenue. Moreover, the flip-flops market has the potential to outgrow ortho footwear, as 65 - 70% of the population prefer flip-flops for better foot comfort. Moreover, celebrities experimenting with their flip flops is the new trend, which is expected to boost the demand.

Asia-Pacific is estimated to be the largest market for flip flops, owing to increasing awareness regarding latest fashion trends. Owing to evolving fashion trends, particularly among the millennial population in countries such as India and Thailand. Leading players could set up manufacturing facilities and warehouses in countries such as India in future owing to ease of availability of key resources such as land and labor.