Food Robotics Market Size, Share, Growth Analysis, By Type (Articulated, Cartesian), By Payload (Low, Heavy), By Function (Palletizing, Packaging), By Application (Meat, Poultry), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30C2155 | Region: Global | Published Date: November, 2024
Pages: 201 |Tables: 125 |Figures: 78

Food Robotics Market Insights

Food Robotics Market size was valued at USD 3.58 Billion in 2023 and is poised to grow from USD 4.01 Billion in 2024 to USD 9.93 Billion by 2032, growing at a CAGR of 12% during the forecast period (2025-2032).

The pervasiveness of technology has changed many industries as companies seek to improve production efficiency to drive profitability. New age technologies like Internet of Things (IoT), Machine Learning, Data Analytics, Artificial Intelligence (AI), Digital Twin etc. are used to achieve better business processes. These digital technologies have given the food and beverage industry increased as companies help food manufacturers achieve higher levels of safety, can reduce production costs, increase research capabilities, and reduce risks in all stages of food packaging and manufacturing. This will create entry opportunities in food robotics, leading to growth of the global food robotics market.

Recently, digitization has been another buzz word making automation easier. Artificial intelligence is being used to improve business efficiency by increasing employee productivity. Additionally, several regulations suitable for digitization have been established to determine its application in the F&B sector. For example, the U.S. The FDA Food Safety Modernization Act mandates food manufacturers to comply with the principles of Hazard Assessment and Critical Control (HACCP) by using ERP systems to update and modernize their processes Databases Analysis for the HACCP process By monitoring and using technology, organizations can inspect their foods in real time with high visibility, thereby ensuring compliance based on food safety standards In that in this context, the increasing digitization of F&B industries is expected to impact food robot market growth in the future.

Market snapshot - 2024-2031

Global Market Size

USD 3.2 Billion

Largest Segment

Meat

Fastest Growth

Poultry

Growth Rate

12% CAGR

Global Food Robotics Market ($ Bn)
Country Share for North America Region (%)

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Food Robotics Market Segmental Analysis

Global Food Robotics Market is segmented by Type, Payload, Function, Application and region. Based on Type, the market is segmented into Articulated, Cartesian, SCARA, Parallel, Collaborative, Cylindrical, Others (Dual arm robots and spherical robots). Based on Payload, the market is segmented into Low, Medium, Heavy. Based on Function, the market is segmented into Palletizing, Packaging, Repackaging, Picking, Processing, Other functions (Grading, sorting & defect removal). Based on application, the market is segmented into Meat, poultry, seafood, Processed food, Dairy products, Fruits & vegetables, Beverage, Bakery & confectionery products, other applications (Convenience food & infant food). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa. 

Analysis by Application

The meat segment dominated the global market. At the core of the meat segment is the complexity of meat processing, where accuracy and efficiency are paramount. Robots in this area not only increase the speed and accuracy of production but also solve labor-intensive challenges, ensuring consistent product quality. Automated systems excel in complex applications such as skeletonization, bone cutting and fracture handling, thereby improving product quality. Furthermore, increased consumer preference for processed and packaged meat products has increased the demand for meat products. Robotics plays an important role in meeting this demand by streamlining operations, reducing waste and meeting stringent safety standards. The combination of smart technology and robotics provides searchability and transparency in the meat supply chain, increasing customer confidence.

The poultry processing segment involves complex processes such as cutting, deboning, disassembling and packaging, which can be labor intensive and require precision. Food robotic systems enable faster production, improve accuracy and precision, improve efficiency and efficiency in poultry processing facilities. Maintaining food safety and hygiene standards in poultry production is critical to prevent contamination and ensure quality. Robotics solutions designed for poultry processing reduce human contact with food, reduce the risk of contamination and improve overall hygiene in the production area. Many facilities face challenges and have a skilled workforce to source and preserve artisanal poultry.

Analysis by Type

The collaborative robot segment is emerging as a key force in the rapidly developing environment of the global food robotics market. Collaborative robots are designed to work seamlessly with humans, creating a collaborative environment that combines human and mechanical capabilities. Cobots in the food industry have great traction in their ability to increase operational efficiency, ensure food safety and adapt to dynamic production needs. Unlike traditional industrial robots in the food chain, cobots put safety first, advanced sensors, built-in intelligence to enable non-threatening collaboration with human operators Their versatility allows for widespread use in food production, packaging and assembly, increasing streamlined operations and reducing operations.

Cylindrical is the fastest growing segment in the market. Cylindrical containers such as bottles, cans, bowls and jars are commonly used to produce liquids, powders and solid packaging materials in the food and beverage industry Robotics solutions designed for circular consumption the role enables accurate holding, positioning and packaging for improved efficiency and accuracy in packaging operations. Circular applications generally require higher speeds to meet production and packaging speeds. Robotics systems using vision systems, sensors, and motion control technologies enable rapid detection, guidance, and manipulation of circular objects, resulting in better flexibility and reduced cycle times. Cylindrical objects are often used for space widespread use in wire packaging and warehousing is extensive. Robotics solutions with compact design and modular design help optimize the use of space, enhance integration into existing manufacturing facilities and reduce footprint requirements.

Global Food Robotics Market By Application (%)

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Food Robotics Market Regional Insights

North America dominated the global food robotics market in 2022, with a major share of more than 32%. The regional food industry is characterized by innovation and a high demand for automation. Factors such as labor costs, food safety regulations and the need for constant process improvement are driving the adoption of food robots. In the U.S. food manufacturers, restaurants and fast-food companies are increasingly integrating robots into their operations. The presence of large food robotics companies and research institutes also contributes to the growth of the market in North America.

The Asia Pacific region in the market is growing rapidly due to its expanding economies, expanding industrial base of food products driven by rapid urbanization, and rising, lucrative demand for convenience foods due to increasing utilization and capacity of consumers. The sector is expected to witness a significant increase in the demand for advanced food processing equipment which helps to reduce the time for cooking and provides productivity improves. The expected increase in food processing facilities in the region is expected to increase the supply and consumption of food and beverage robots. This is expected to have a positive impact on the global food robotics market.

Global Food Robotics Market By Geography
  • Largest
  • Fastest

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Food Robotics Market Dynamics

Drivers

Increasing Adoption of Digitization in the Food Industry

  • Digitalization enables business processes through new digital technologies like big data analytics, IT/OT convergence, digital couple, artificial intelligence, 3D printing, automation technology and IoT and AI to achieve higher food safety, improve traceability, reduce waste control, services in cost and risk reduction in various stages of food manufacturing and packaging. Supported digitization has emerged as a key driver of automation in recent years in which AI has enhanced employee productivity and operational efficiency Regulations and govern the use of digitization in the food and beverage industry.

Increasing Demand in Applications

  • Due to the inherent advantages of quality control, durability, hygiene and storage, these systems are widely used in a variety of products, including bakery, confectionery, meat, marine of food, poultry, dairy and cereal end-use industries especially in Asia Pacific, where rising domestic production and consumer incomes are driving innovation in this segment.

Restraints

Lack of Skilled Labor in Developing Countries

  • Adoption and use of food robots require skilled personnel. There is a shortage of people with electrical, embedded, software, mechanical, etc. skills needed to install and maintain robots Furthermore, highly qualified workers with the specific skills needed to build robots high value mixed with advanced technology is rare. Countries with great potential to grow the food and beverage industry, such as China, India and Brazil, lack skills in this area. Because it takes a background in four or five technical skills to become an expert in the field, and because there are not enough qualified teachers to teach the disciplines, there are few branches of engineering that focus on robotics. This is a direct restraint for the food robot market as there can be enough skilled manpower only in the long term.

High Cost of Building Robotic Systems

  • Most food manufacturers are reluctant to adopt automated methods because the cost of installation exceeds the cost of the robot. Additional costs for converting individual robots into complete robotic systems, peripherals such as safety barriers, sensors, programmable logic controllers (PLC), human-machine interface (HMI), and safety systems posing a challenge for market growth. In addition, there are technical costs for design, installation, and commissioning. These additional costs pose a challenge to the growth of the global market. Small and medium-sized businesses do not want to incur a high upfront installation cost as this can extend the time to reach the breakeven point.

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Food Robotics Market Competitive Landscape

The report provides a detailed analysis of the competitors in the market. It examines the financial performance of publicly listed companies in this market. The report also provides detailed information on recent developments and competitive scenario in the industry. Companies mentioned in this report include Mayekawa Mfg. Co.; Ltd, Karakuri Ltd., Retail Robotics, TM Robotics. The report includes Competitive Quadrant, a proprietary tool for analyzing and evaluating companies’ positioning based on their Industry.

Top Player’s Company Profiles

  • Mitsubishi Electric Corporation  
  • ABB Group  
  • Universal Robots  
  • Fanuc Corporation  
  • KUKA AG  
  • Stäubli Robotics     
  • Rockwell Automation  
  • Yaskawa Electric Corporation  
  • Kawasaki Heavy Industries Ltd.  
  • Omron Corporation  
  • Midea Group  
  • Flexicell Inc.  
  • Pudu Robotics  
  • Zume Inc.  
  • Blendid  
  • Chef Robotics  
  • Picnic Technologies B.V.  
  • RightHand Robotics  
  • Fetch Robotics Inc.  
  • Aethon Inc.

Recent Developments

  • In February 2022, Mitsubishi Electric Corporation launched a non-academic robotic system technology designed specifically for food processing plants. These robots perform planning, packing, and other such tasks that humans speed up without any supervision.
  • In April 2021, Rockwell Automation Inc. will have 100,000 shares. announced a partnership with Comau. The collaboration's aim was to facilitate manufacturing and social services in the food and beverage industry.
  • In April 2023, Doosan Robotics launched its E-SERIES, an NSF-certified line of collaborative robots designed for the food and beverage industry. The line has the flexibility to produce a wide range of foods and beverages offering high standards of safety and hygiene.

Food Robotics Key Market Trends

  • Increasing Automation in Food Processing: There is an increasing trend towards automation in food processing plants where efficiency, accuracy and food safety are required. Food robots play an important role in automating tasks such as scheduling, packaging, palletizing and quality control. This trend is particularly evident in industries such as meat processing, bakery, dairy, and processed products. With increasing emphasis on food safety regulations and consumer demand for quality ingredients, food manufacturers are turning to robots to maintain strict hygiene standards throughout the process.

Food Robotics Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

The integration of food robotics also helps improve food safety and hygiene. Robots can be designed to meet strict hygiene standards, reduce the risk of contamination, and ensure compliance with regulatory requirements. Food automation reduces the need for human intervention, reduces the possibility of error, improves overall hygiene in manufacturing facilities and more enables robotic inspection, as every step of the food processing process can be accurately monitored and recorded. The global food robotics market has undergone tremendous growth and change, driven by the increasing demand for automation and efficiency in the food industry. With the growing global population, there is an increasing need to enhance productivity increase, cost-effectiveness, and improve food safety standards, with automated manufacturing systems and smart devices, are increasingly being adopted by food manufacturers to provide products that simplify manufacturing, reduce labor costs and ensure consistent product quality in addition to technical costs for design, installation and commissioning. These additional costs pose a challenge to the growth of the global market. Small and medium-sized businesses are reluctant to incur a high initial installation cost as this can extend the time to reach breakeven point.

Report Metric Details
Market size value in 2022 USD 3.2 Billion
Market size value in 2031 USD 8.87 Billion
Growth Rate 12%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Articulated, Cartesian, SCARA, Parallel, Collaborative, Cylindrical, Others (Dual arm robots and spherical robots)
  • Payload
    • Low, Medium, Heavy
  • Function
    • Palletizing, Packaging, Repackaging, Picking, Processing, Other functions (Grading, sorting & defect removal)
  • Application
    • Meat, Poultry, Seafood, Processed Food, Dairy Products, Fruits & Vegetables, Beverage, Bakery & Confectionery Products, Other Applications (Convenience Food & Infant Food)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Mitsubishi Electric Corporation  
  • ABB Group  
  • Universal Robots  
  • Fanuc Corporation  
  • KUKA AG  
  • Stäubli Robotics     
  • Rockwell Automation  
  • Yaskawa Electric Corporation  
  • Kawasaki Heavy Industries Ltd.  
  • Omron Corporation  
  • Midea Group  
  • Flexicell Inc.  
  • Pudu Robotics  
  • Zume Inc.  
  • Blendid  
  • Chef Robotics  
  • Picnic Technologies B.V.  
  • RightHand Robotics  
  • Fetch Robotics Inc.  
  • Aethon Inc.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Food Robotics Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Food Robotics Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Food Robotics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Food Robotics Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Food Robotics Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Food Robotics Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Food Robotics Market size was valued at USD 3.2 Billion in 2022 and is poised to grow from USD 3.58 Billion in 2023 to USD 8.87 Billion by 2031, growing at a CAGR of 12% in the forecast period (2024-2031).

The report provides a detailed analysis of the competitors in the market. It examines the financial performance of publicly listed companies in this market. The report also provides detailed information on recent developments and competitive scenario in the industry. Companies mentioned in this report include Mayekawa Mfg. Co.; Ltd, Karakuri Ltd., Retail Robotics, TM Robotics. The report includes Competitive Quadrant, a proprietary tool for analyzing and evaluating companies’ positioning based on their Industry. 'Mitsubishi Electric Corporation  ', 'ABB Group  ', 'Universal Robots  ', 'Fanuc Corporation  ', 'KUKA AG  ', 'Stäubli Robotics     ', 'Rockwell Automation  ', 'Yaskawa Electric Corporation  ', 'Kawasaki Heavy Industries Ltd.  ', 'Omron Corporation  ', 'Midea Group  ', 'Flexicell Inc.  ', 'Pudu Robotics  ', 'Zume Inc.  ', 'Blendid  ', 'Chef Robotics  ', 'Picnic Technologies B.V.  ', 'RightHand Robotics  ', 'Fetch Robotics Inc.  ', 'Aethon Inc.'

Digitalization enables business processes through new digital technologies like big data analytics, IT/OT convergence, digital couple, artificial intelligence, 3D printing, automation technology and IoT and AI to achieve higher food safety, improve traceability, reduce waste control, services in cost and risk reduction in various stages of food manufacturing and packaging. Supported digitization has emerged as a key driver of automation in recent years in which AI has enhanced employee productivity and operational efficiency Regulations and govern the use of digitization in the food and beverage industry.

Increasing Automation in Food Processing: There is an increasing trend towards automation in food processing plants where efficiency, accuracy and food safety are required. Food robots play an important role in automating tasks such as scheduling, packaging, palletizing and quality control. This trend is particularly evident in industries such as meat processing, bakery, dairy, and processed products. With increasing emphasis on food safety regulations and consumer demand for quality ingredients, food manufacturers are turning to robots to maintain strict hygiene standards throughout the process.

North America dominated the global food robotics market in 2022, with a major share of more than 32%. The regional food industry is characterized by innovation and a high demand for automation. Factors such as labor costs, food safety regulations and the need for constant process improvement are driving the adoption of food robots. In the U.S. food manufacturers, restaurants and fast-food companies are increasingly integrating robots into their operations. The presence of large food robotics companies and research institutes also contributes to the growth of the market in North America.

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