USD 8.7 billion
Fresh Pasta Market Size, Share, Growth Analysis, By Type(Long Style Pasta, Short Style Pasta, and Filled Style Pasta), By Application(Residential, Restaurant, Airplane & Train, and Others), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30I2283 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
64
|Figures:
80
Fresh Pasta Market Insights
Global Fresh Pasta Market size was valued at USD 8.7 billion in 2022 and is poised to grow from USD 9.24 billion in 2023 to USD 14.95 billion by 2031, growing at a CAGR of 6.2% during the forecast period (2024-2031).
The global fresh pasta market has experienced notable growth in recent years, driven by evolving consumer preferences, increased demand for convenience foods, and the popularity of Italian cuisine worldwide. Fresh pasta, often perceived as a high-quality and authentic option, has gained traction due to its natural ingredients and shorter cooking times compared to traditional dried pasta. Europe, especially Italy, remains a significant contributor to the market, owing to its cultural heritage and expertise in pasta production. However, the trend has transcended regional boundaries, with North America, Asia-Pacific, and other regions also embracing fresh pasta as a versatile and flavorful meal option. Changing lifestyles and busier schedules have propelled the demand for ready-to-cook or pre-packaged fresh pasta products. This has led to innovations in packaging and preservation techniques to maintain product quality and extend shelf life. Market players are investing in product diversification, introducing gluten-free, whole wheat, and organic options to cater to health-conscious and dietary-restricted consumers. Additionally, collaborations with retailers and foodservice providers have expanded distribution channels, contributing to market growth.
US Fresh Pasta Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Short Style Pasta
Fastest Growth
Short Style Pasta
Growth Rate
6.2% CAGR
Global Fresh Pasta Market ($ Bn)
Country Share for Europe Region (%)
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Fresh Pasta Market Segmental Analysis
The global fresh pasta market is segmented on the basis of Type, Application, and region. By Type, the market is segmented into Long Style Pasta, Short Style Pasta, Filled Style Pasta. By Application, the market is segmented into Residential, Restaurant, Airplane & Train, Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Fresh Pasta Market Analysis By type
In the global fresh pasta market, the Short Style Pasta segment holds a dominant position. Short style pasta, including varieties like penne, fusilli, and macaroni, has widespread popularity due to its versatility in various cuisines and quick cooking time. Its adaptable nature for both simple and elaborate recipes makes it a staple in many households and restaurants worldwide.
On the other hand, the Filled Style Pasta segment is the fastest-growing segment. Filled style pasta, such as ravioli, tortellini, and agnolotti, is experiencing rapid growth due to its premium and gourmet appeal. These pasta types often offer unique and diverse fillings, catering to evolving consumer preferences for innovative and authentic flavors. The growing interest in international cuisines and food experiences has contributed to the surge in demand for filled style pasta.
Fresh Pasta Market Analysis By Application
In the global fresh pasta market, the dominant segment is likely to be the restaurant application. Restaurants, both independent and chain-based, often incorporate fresh pasta dishes into their menus to offer a variety of culinary experiences to customers. Fresh pasta is favored for its superior taste and texture compared to dried alternatives, making it a popular choice in upscale and casual dining establishments.
On the other hand, the fastest growing segment could be the residential application. With increasing urbanization, changing lifestyles, and the growing trend of home cooking, more consumers are seeking convenient and high-quality meal solutions. Fresh pasta fits this demand by providing a quick, delicious, and customizable meal option that can be prepared at home. The convenience factor, coupled with the rising interest in gourmet cooking at home, is likely to drive the growth of the residential fresh pasta market segment.
Global Fresh Pasta Market By Type
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Fresh Pasta Market Regional Insights
The global fresh pasta market is analyzed based on its regional presence, which includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Europe stands as a dominant region in the global fresh pasta market. Italy, in particular, has a strong cultural connection to pasta, and its traditional pasta varieties have gained popularity worldwide. Countries like Italy, France, and Spain have a rich culinary heritage that includes a wide range of pasta dishes. Additionally, the European Union's focus on high-quality food products and geographical indications has contributed to the prominence of European pasta producers.
As for the fastest growing segment, Asia-Pacific is experiencing rapid growth in the fresh pasta market. As global cuisines become more accessible and diverse in this region, consumer preferences are shifting towards trying new and exotic foods, including pasta. Countries like China, Japan, South Korea, and India are witnessing an increasing demand for fresh pasta due to evolving lifestyles, urbanization, and exposure to Western culinary influences. Rising disposable incomes, changing eating habits, and a growing middle class contribute to the flourishing fresh pasta market in Asia-Pacific.
Global Fresh Pasta Market By Region
- Largest
- Fastest
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Fresh Pasta Market Dynamics
Fresh Pasta Market Drivers
Increasing Demand for Convenient and Ready-to-Eat Food:
- The global fresh pasta market is driven by the growing demand for convenient and time-saving food options. Fresh pasta offers a quick and easy meal solution for busy consumers who are looking for ready-to-eat or easy-to-cook products. The rise in urbanization, changing lifestyles, and a shift towards convenient food choices contribute to the increased consumption of fresh pasta.
Rising Interest in Ethnic and International Cuisines:
- As global connectivity increases, there is a growing interest in exploring different cuisines from around the world. Fresh pasta, often associated with Italian cuisine, has gained popularity as people seek authentic and diverse food experiences. The appeal of trying new flavors and dishes drives the demand for fresh pasta, especially in regions where Italian cuisine or pasta dishes have become mainstream.
Fresh Pasta Market Restraints
Perishability and Shelf-Life Concerns:
- Fresh pasta is inherently perishable due to its high moisture content. This poses challenges in terms of transportation, storage, and shelf life. Consumers may prefer dried or frozen pasta options that have longer shelf lives, impacting the demand for fresh pasta. Ensuring freshness and preventing spoilage during distribution becomes a significant challenge.
Competition from Alternative Products:
- The fresh pasta market faces competition from various alternative products, including packaged dried pasta and frozen pasta dishes. These alternatives often have longer shelf lives, making them more convenient for consumers. Additionally, the popularity of health-focused diets and gluten-free options can divert some consumers away from traditional wheat-based fresh pasta.
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Fresh Pasta Market Competitive Landscape
The global Fresh Pasta market features a competitive landscape characterized by a mix of established players and innovative newcomers. Renowned companies like Barilla Group, Nestlé SA, and Giovanni Rana dominate with their extensive product portfolios, global reach, and brand recognition. These industry giants leverage their distribution networks and marketing strategies to maintain their market share. Simultaneously, smaller artisanal producers and regional brands focus on quality, authenticity, and unique flavors, catering to niche markets. The rise of health-conscious consumers has led to a surge in demand for fresh pasta made from alternative flours like whole wheat, quinoa, and chickpea, creating opportunities for niche players. E-commerce and direct-to-consumer models have reshaped the market dynamics, allowing both large and small players to reach consumers more effectively. As consumers seek convenience and diverse flavors, innovation in packaging and product variety is crucial for market success.
Fresh Pasta Market Top Player’s Company Profile
- Barilla Group - Italy
- Ebro Foods - Spain
- Nestlé SA - Switzerland
- General Mills - United States
- Newlat Food - Italy
- De Cecco - Italy
- Vicenzi Group - Italy
- Cucina Fresca - United States
- Marcello Raffetto - United States
- Buitoni - Italy (Nestlé subsidiary)
- Roncadin - Italy
- Rana Group - Italy
- Giovanni Rana - Italy
- Lustucru Frais - France (Ebro Foods subsidiary)
- La Fabbrica della Pasta di Gragnano - Italy
- Cirio Delverde Industrie Alimentari - Italy
- Pasta Evangelists - United Kingdom
- Lancia Pasta - United States
- Paesana - United States
- Pasta Lensi - Italy
- DaVinci - United States
- Manicaretti Italian Food Importers - United States
- Fratelli Carli - Italy
- Seggiano - Italy
- Pagani Pasta - Italy
Fresh Pasta Market Recent Developments
- In April 2023, Barilla, a leading pasta manufacturer, announced the launch of its new fresh pasta line in the United States. The line includes a variety of pasta shapes, such as spaghetti, fettuccine, and penne, made with all-natural ingredients.
- In May 2023, Ronzoni, another leading pasta manufacturer, announced the expansion of its fresh pasta line to include a variety of gluten-free pasta shapes.
- In June 2023, Pastificio Guerra, an Italian pasta manufacturer, announced the opening of its first U.S. factory. The factory will produce fresh pasta for the U.S. market.
- In July 2023, FreshDirect, a food delivery service, announced the addition of fresh pasta to its product lineup. The pasta is available in a variety of shapes and flavors, and it can be delivered to customers' homes the same day it is made.
- In August 2023, Whole Foods Market, a natural and organic foods supermarket chain, announced the expansion of its fresh pasta section. The section now includes a variety of fresh pasta shapes and flavors, including gluten-free and vegan options.
Fresh Pasta Key Market Trends
- Rising Demand for Convenient and Ready-to-Cook Meals: The global fresh pasta market is witnessing a significant trend toward convenient and ready-to-cook meal solutions. Busy lifestyles and changing consumer preferences have led to a surge in demand for time-saving meal options that don't compromise on quality. Fresh pasta products, which can be quickly prepared at home, fit this demand perfectly. Manufacturers are focusing on packaging innovations, portion control, and extended shelf-life technologies to cater to this trend. Additionally, the incorporation of healthier ingredients and dietary options in fresh pasta products aligns with the growing emphasis on health-conscious choices.
- Exploration of Diverse Flavors and Ingredients: Consumers are becoming more adventurous in their culinary preferences, seeking unique and exotic flavors. The fresh pasta market is responding by introducing a wide range of innovative flavors and ingredient combinations that cater to different cultural tastes and dietary requirements. This trend includes options such as gluten-free, plant-based, and specialty grain pasta. Companies are also experimenting with novel fillings and sauces to provide consumers with diverse and exciting eating experiences. The exploration of new flavors not only attracts a broader customer base but also creates opportunities for differentiation and premiumization within the market.
Fresh Pasta Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global fresh pasta market analysis, the market has displayed notable growth due to evolving consumer preferences for convenient yet high-quality food options. The demand for fresh, ready-to-cook pasta has risen as it offers a balance between convenience and authenticity. Factors like urbanization, busy lifestyles, and exposure to diverse cuisines have contributed to this trend. Europe has been key regions for the fresh pasta market, driven by the popularity of Italian cuisine and the presence of established pasta manufacturers. Additionally, Asia-Pacific has shown significant growth as consumers seek novel culinary experiences. Manufacturers have responded with innovative product offerings, including various pasta shapes, flavors, and gluten-free options to cater to different dietary requirements. Marketing strategies highlighting the freshness, natural ingredients, and convenience have also played a crucial role. Challenges include maintaining product shelf life without compromising quality and addressing competition from dried pasta and alternative fast-food options. The market's trajectory will hinge on consumers' continued appetite for convenience, diverse flavors, and high-quality dining experiences.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 8.7 billion |
| Market size value in 2031 | USD 14.95 billion |
| Growth Rate | 6.2% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Fresh Pasta Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Fresh Pasta Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Fresh Pasta Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fresh Pasta Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fresh Pasta Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fresh Pasta Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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